SEO Data And New Opportunities [Podcast]
What’s more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities…
How To Unleash The Power Of Pre-Outreach Strategy
In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social…
Are Nofollow Links A Google Ranking Factor?
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they…
The Only 2 Free SEO Audit Tools You Need
An SEO audit is where you find opportunities to improve a site’s search performance. To find all of these opportunities, you need to look in different places: content, links, technical…
What You Need To Know For SEO
Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization. These are the tags that you add…
Elon Musk Finally Owns Twitter
It’s being reported that Elon Musk has completed his purchase of Twitter and immediately fired the CEO, CFO as well as the executive in charge of legal, policy and trust.…
How To Get Your Site Indexed Before Launch & Why It Matters
Are you planning to launch a new website? If so, your first step to acquiring traffic will be to get your website indexed on search engines like Google. This will…
Google Ads Performance Max New Features & Best Practices
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. New Features For Google Ads Performance Max Campaigns…
Google Pushes Universal Analytics 360 Sunset To 2024
Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from…
Plan Next Year With SEJ’s In-Depth Report
Wondering what you should focus your SEO efforts on in 2023? Our second annual, first-party data report has all the insights you need to advance your strategy. Find out the…
8 Brands Using Twitter Effectively
Twitter has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, more than 436 million people use the social media site every month…
How Redesigning a Website Can Affect Your SEO Efforts
Over the past few years, we all have understood the importance of having a website for representing an online business. However, when it comes to websites, we cannot have the…
Which Is Right For You?
When you run a business globally, your website is one of the most powerful tools to reach and communicate with your target audience. If you are conducting business offline in…
SEM Or Paid Social: Why Use Both?
Hello, my fellow search and biddable media industry friends. For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations,…
3 Ways To Unlock Keyword Gold
Keyword research is often thought of as the keystone of SEO and provides the foundation for many SEO strategies. After all, how can you optimize your website for search engines…
Meta’s Metaverse Division Loses $3.7 Billion In Q3
Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The loss is due to…
Google’s Bumper Ad Creation Tool Is Broadly Available
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The tool, previously known as Bumper…
TikTok SEO: Understanding the TikTok Algorithm
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. TikTok has quickly become a viral…
How To Create Content Tagging Policies For News Publishers
September 2022 was one of the most turbulent months of recent times for news publishers. The month started with the Helpful Content Update, which targeted low-quality, unhelpful content. That was…
Google Reports Slowest Revenue Growth In Nearly 10 Years
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. Google’s year-over-year (YOY) revenue growth is…
AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones
It may sound like something out of a “Black Mirror” episode. Still, advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond…
6 Ways To Use Google Trends for SEO
Every day, 8.5 billion searches take place on Google, making it the largest player in the search engine market. Imagine the insights you could get from such a large dataset!…
Is Author Authority A Google Ranking Factor?
Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant. To find a solution to…
A Simple SEO Guide for Successful Event Marketing
SEO is essential to marketing any event, gig, or conference to help people find it when they search online. SEO for events is quite specific. But it’s no rocket science…
What They Are And How To Get Them
Your website needs traffic – the more, the better. And to do that, you need to be ranked highly in search engine results. How do you do that? With search…
The Best Website Speed Test Tools & How To Speed Up Your Site
See Your Site Load Through Your Visitor’s Eyes Get a good idea of what your visitors are actually experiencing when they visit your website. Notice anything loading slowly or out…
Twitter Expands Campaign Planner To 15 More Countries
Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. Initially launched in three countries, Campaign Planner estimates…
Twitter’s Most Active Users Have Reportedly Stopped Tweeting
Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have markedly different interests than in years past. This information is reportedly…
Google On The Use Of Stock Photography
Two Googlers discussed the use of stock photography in a recent Search Off the Record podcast, where they explored the relative benefits and downsides of the practice. There are many…
Meta Leta Brands Search Facebook & Instagram For Stolen Content
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. A tool from Meta called Brand Rights Protection is…