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Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can…

Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important…

It really does seem there’s an app for everything these days. For your music, your workouts… even to find someone to walk your dog. For whatever fantastical use you can…

DeepL, the makers of the DeepL Translator, announced a new product called DeepL Write, an AI real-time editor that is powered by their own Large Language Model (LLM) that improves…

Podcasts are the perfect medium for keeping up to date with where the SEO industry is headed. A larger number of podcasts this year are producing content with original takes…

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users…

Google’s latest attempt to meet privacy concerns and regulations (IP proxies) is causing a bit of a stir. Thanks to Anu Adegbola’s investigative research, initial plans were uncovered. Now that…

Google’s SVP overseeing Search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division faces a “new operating reality” with fewer resources, according to a CNBC…

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and…

Google revised their documentation on Favicons in order to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you…

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you…

If you’re an SEO professional you might be working on a site that redirects the home page to a subdirectory, for example redirecting to a country specific version of the…

Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was…

I know what it is like to be a reluctant entrepreneur. Back in 2014, when I first started thinking about Starling Bank, if anyone had told me, “Ah, so you…

The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been…

Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other…

Recently, there has been a lot of discussion about Ad Strength in Google Ads, including debate about its value, how it works, whether it plays a role in the auction…

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world…

Google DeepMind published a research paper that proposes language model called RecurrentGemma that can match or exceed the performance of transformer-based models while being more memory efficient, offering the promise…

Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program, accounts, and campaigns. Revisiting…

In a Google Office Hours podcast, Google’s Gary Illyes answered a question about 404 Page Not Found errors that coincided with a drop in rankings. Fake External 404 Errors There…

Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your…