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SEO Vs PPC: Pros, Cons & Differences
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to…
How To Create High-Impact Content In A Changing Landscape
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji,…
A Look Back At One Year Of AI Advances From OpenAI
Today, ChatGPT celebrates one year since its launch in research preview. From its humble beginnings, ChatGPT has continually pushed the boundaries of what we perceive as possible with generative AI…
OpenAI Welcomes Back Sam Altman As CEO With New Board
OpenAI has announced that Sam Altman is officially back as CEO. Sam Altman is back as CEO, Mira Murati as CTO and Greg Brockman as President. OpenAI has a new…
Sneak Peek: The MozCon 2024 Speaker Line-Up
Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June. Source link
Google Enhances Search With Support For Organization Meta Data
Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search results. With this update, Google will use the markup to showcase…
Google SGE & Generative Summaries For Search Results Patent
Google patent US11769017B1, shared by X user @seostratega, focusing on “Generative Summaries for Search Results,” appears to lay the groundwork for Google’s SGE with the integration of generative AI search…
Perplexity Introduces Online LLMs With Real-Time Information
Perplexity, a San Francisco-based startup, has unveiled two new online large language models (LLMs) called pplx-7b-online and pplx-70b-online. These online LLMs aim to overcome key limitations of many existing LLMs:…
How To Improve Page Speed To Pass Google’s Core Web Vitals
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. A fast website provides a more pleasant experience for users and can lead to…
How To Increase the Popularity of Your Vacation Rental: The Significance of Effective Advertising
Navigating the competitive world of vacation rentals necessitates more than just providing a comfortable space with breathtaking views. Strategic visibility is the key to unlocking a flow of bookings, ensuring…
Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example
Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search…
Expanding markup support for Organization details, including Logo structured data | Google Search Central Blog | Google for Developers
Wednesday, November 29, 2023 Since 2013, Google has supported logo structured data, which recognizes two Organization fields: logo and url. Today we’re expanding our support for organizational information by extracting…
Navigating 2023’s Changes & Anticipating 2024’s Trends
2023 has been quite the roller coaster ride in the world of SEO, from critical ranking signal changes to Google’s Search Generative Experience (SGE). So, if you’re looking to gain…
3 AI Video Generator Demos Powered By Stable Video Diffusion
Stability AI announced the release of Stable Video Diffusion, a generative AI video model that can transform static images into video content. As marketers look for innovative ways to create…
How To Rank On Google (According To Danny Sullivan At Google)
The SEO industry was founded on a strong community of knowledge sharing between SEO pros; mostly about how to get top ranking on Google. Tapping into this, Google realized that…
What It Really Is & How to Build One
Building a personal brand is undeniably hard work, but it isn’t as tricky as you might think. I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on…
Amazon Q Generative AI Chatbot For Businesses Launches In Preview
Amazon announced the launch of Q, a generative AI chatbot designed to enhance business operations with direct integrations to over 40 enterprise applications, in limited preview. Screenshot from Amazon, November…
4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]
Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily…
WordPress AMP Plugin Vulnerability Affects Up To 100,000+ Sites
Accelerated Mobile Pages WordPress plugin, with over 100,000 installations, patched a medium severity vulnerability that could allow an attacker to inject malicious scripts to be executed by website visitors. Cross-Site…
SEO Salary Survey 2023 [Industry Research]
How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned. Editor’s note We realize that this…
Google To Curb Microtargeting In Consumer Finance Ads
Google is updating its policy limiting personalized advertising to include more restrictions on ads related to consumer financial products and services. Google’s personalized ads policy prohibits targeting users based on…
New Microsoft Tool Aims To Help You Maximize Ad Earnings
Microsoft Advertising has announced the launch of Monetize Insights, a new analytics dashboard aimed at helping publishers monitor and optimize their advertising revenue streams more efficiently. The dashboard is now…
How To Run Successful Webinars for Lead Generation
Running a successful webinar for lead generation is a smart way to connect with potential customers online. It’s like hosting an informative online event that can attract people interested in…
New AI Framework Powers LinkedIn’s Content Moderation
LinkedIn rolled out a new content moderation framework that’s a breakthrough in optimizing moderation queues, reducing the time to catch policy violations by 60%. This technology may be the future…
Local Business E-E-A-T: Real-world Examples of How This Works
SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost nobody knows how to provide great customer service better…
Google Highlights Forums & Profiles With New Structured Data
Google announced today that it will start supporting structured data for discussion forums and profile pages in Google Search. This change will allow Google to better identify and display information…
Google Discusses Fixing 404 Errors From Inbound Links
Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken links are worth finding and fixing and…
39 Emotions Digital Marketers Can Use In Advertising
In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be…
discussion forum and profile page markup | Google Search Central Blog | Google for Developers
Monday, November 27, 2023 Today we’re announcing support for profile page and discussion forum structured data for use in Google Search, including new reports in Search Console. This markup works…
Google Removing Crawl Rate Limiter Tool From Search Console
Google announced that it is sunsetting the search console crawl rate limiter tool, scheduled to be removed on January 8, 2024, citing improvements to crawling that has essentially made it…