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16 Local Search Developments You Need to Know About From Q4 2023
Claire Carlile spotted, and Andy Simpson commented on this announcement from Google: “Since 2013, Google has supported logo structured data, which recognizes two Organization fields: logo and url. Today we’re…
Should You Focus On Zero Search Volume Keywords?
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
6 Ways Coca-Cola Uses Generative AI For Advertising & Marketing
Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on…
Finding Keywords for Content No One Else Has
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
WordPress Migration Guides Undermining Divi, Elementor And Wix?
WordPress is creating guides and tools to help publishers migrate to their block based editor Gutenberg and away from commercial WordPress page builders and private closed source content management systems…
SEO and Web Design: How To Build a High-Ranking Website
When boosting your brand, it’s not enough to simply have a website. Your digital presence must leave a lasting impression and go beyond mere existence. It should attract visitors to…
Google On How Subdomain Caused Perception Of Indexing Issue
In a Google Office Hours Q & A, Google’s John Mueller answered a question about a site not getting indexed that brought to light a technical SEO fact about domains…
Here Are the Champions: 25 Top Moz Blogs of 2023
By Tom Capper | March 29, 2023 Before we’d heard of SGEs, Google’s main entrant in the AI arms race of 2023 seemed to be its chat interface. Tom compared…
Will AI Kill SEO? We Asked ChatGPT
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How To Increase Localized Traffic To EU Domain Hosted In US
In a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted…
2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes,…
How To Optimize Website Architecture For SEO (Festive Flashback)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How Gen Z Are Using Social Media
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Why Google Recommends Hierarchical Site Structure For SEO
Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary…
What To Expect In 2024
Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed…
6 Crucial Elements Of Local Visibility
A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions…
What Are They And Why Do They Matter?
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Top 10 Takeaways From Whiteboard Fridays in 2023
With the influx of AI-generated content, it’s more important than ever to produce high-quality content that your audience and Google will love. In late 2022, Google rolled out the Helpful…
Top 42 Viral Videos Of All Time
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Google Vs. Microsoft, Bing, AWS & NORAD
Are you looking for examples of interactive content for brands? Or festive content that creatively promotes logistics and call center management? Say hello to Santa Tracker 2023. This article explores…
Top 14 SEO Podcasts For 2023
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Company Success: Hidden Digital Marketing Secrets to Find
In today’s fast-paced digital world, staying ahead in the game is not just a choice; it’s a necessity for business success. The digital landscape constantly evolves, and failing to keep…
Google Search Overwhelmed By Massive Spam Attack
Google’s search results have been hit by a spam attack for the past few days in what can only be described as completely out of control. Many domains are ranking…
7 Content Writing Trends For 2023
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
A Quick Guide For 2024
In 2023, AI became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, and SEO tools. After a year of non-stop breaking…
Google Responds To Accusations Of “Stealing” Publisher’s Content
A publisher took to Twitter to share their reaction to what they felt was essentially a theft of their content for the benefit Google with what they felt was little…
Content Planning and Budgets: Getting Ready for the Year Ahead
Let’s just get this out of the way: Creating a content plan that is both fully aligned with company goals while also sitting firmly within budgetary limitations is a serious…
8 Essential Steps For Technical Implementation
Headless content management systems (CMS) are on the rise, quickly being adopted by huge brands like IKEA, Nike, and National Geographic. There are tons of options out there, and it’s…