eCommerce Marketing: How To Optimize Your Store and Boost Sales
Increasing website traffic and online sales is the prevalent purpose of multitudinous companies, either large or small. With platforms like BigCommerce, Shopify and GoDaddy, now, it’s no rocket science to…
On-Site Search Best Practices For SEO & User Experience
No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way…
How to Measure Instagram Reels Performance
Since its launch in 2010, Instagram has grown into one of the largest social media platforms for sharing photos and videos. Over 1 billion people across all demographics around the…
Google Makes It Easy To Create Video Ads
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. Google Ads’ Liaison Ginny Marvin announces video creation is now available…
The 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now
There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel…
$115M In Ad Spend Lost To Clickbait Sites, Report Finds
A new report finds that almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites, reducing ad spend ROI amid mounting privacy and budget pressures.…
Google Lets Businesses Set Auto Responses To Common Questions
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest…
Instagram Makes It Easier To Discover Local Businesses
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. This update to Instagram maps makes it possible to find popular establishments…
What Are The Creative Requirements For Responsive Display Ads
Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important…
7 Types of Marketing Big Brands Use To Boost Business
If you started researching marketing types, you must have come across numerous names and definitions that make it clear that marketing has numerous derivations. Marketing is the process of planning…
13 Tips to Create Great Content That Ranks
Over the past few years, we’ve grown the Ahrefs blog from ~5,000 to ~317,000 monthly search visits. How did we do it? Essentially, we’ve found a content creation method that…
A Complete Guide for SEOs
URL parameters or query strings are the part of a URL that typically comes after a question mark (?) and are used to pass data along with the URL. They…
5 Tips To Improve Your Content Strategy
Every digital marketing strategy relies on a number of elements to ensure its success. For a holistic campaign, you’ll need to consider how you’ll approach email marketing, paid search, social…
How We Increased Organic Traffic by 65% Using Keyword Research Working Sessions
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. For many of us, there is…
How To Safely Try New Strategies
When it comes to your small business, are you comfortable with taking risks? Have you ever experienced the thrill of successfully trying new marketing channels because of your competition? Maybe…
YouTube Reduces Length Of Copyright Dispute Process
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims. Now, if you receive a copyright claim that results…
Google Clarifies Title Tag Guidance
Google updated the Search Central guidelines for controlling how it displays title tags in search. The update didn’t change the guidance itself, but it did make it substantially more straightforward…
10 Shopify Store Examples To Inspire Your Ecommerce Strategy
You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes,…
How To Connect Your YouTube Channel To Shopify
YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube. This launch makes it possible for…
How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Spongebob and Patrick. Batman and Robin.…
7 Reasons Why SEO Is Crucial for Amazon FBA Businesses
It goes without saying that to be successful as an Amazon Fulfillment by Amazon (FBA) business, you need to rank high on search results pages (SERPs). This is where search…
5 PPC Advertising Lessons From A B2B Growth Marketer
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two…
8 Elements Of A Successful Content Strategy
When it comes to content marketing, everything you do needs to be part of a larger strategy designed to achieve specific targets. More sales, more leads, more page views –…
Instagram Adds In-Chat Payment Feature
Instagram announced a new “Payments in Chat” feature today via Meta’s Newsroom. This will allow consumers to purchase directly from qualified small businesses’ direct messages on social media. This addition…
Google Ads Creative Studio Now Available To All Advertisers
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. Delivering relevant ads to customers at scale is prohibitively…
The 11 Best Image Search Engines
These days, the humble image search is not so humble anymore. You can find almost any kind of image imaginable with the tools waiting at your fingertips. Need a high-quality,…
Snapchat Launches On Desktop For Premium Members
Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers. Launched in June, Snaphchat+ is a paid offering that allows people to…
How To Find Talented Writers To Fuel Top Quality Content Creation
For content marketers, it is the best of times, it is the worst of times. They know that creating top-quality content will fuel their success, but finding talented writers seems…
9 Things To Optimize On An Ecommerce Site To Drive Sales
When your ecommerce sales need a boost, it can be difficult to know where you should focus, what to change, and how an optimized site should function. Below is a…
5 Tips for Finding Untapped Keywords
Most people start keyword research by entering a few broad seed keywords into a popular keyword tool, then checking keyword ideas. There’s nothing wrong with this process because it makes…