How To Target Multiple Cities Without Hurting Your SEO
Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have to comb through to…
Social Media Career Path: How To Get Started
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build…
Why SEO Pros Need To Master Prompts: The ChatGPT Revolution
Content generation has grown exponentially in recent years, and prompts have become a must-have tool for SEO professionals. With these simple instructions, it’s possible to generate articles, images, videos, and…
The Best of Whiteboard Friday 2022
We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top…
Snapchat Marketing: An In-Depth Guide
Social media marketing is all about location. If your target audience is on a platform, then you should be too. And if you’re going after a younger demographic that means…
What is the Risk of Focusing on Competitors SEO Strategies?
Today’s Ask An SEO question comes from Peter, who asks: “What’s the risk of focusing on what competitors are doing, as opposed to charting your own path? If all competitors…
What Is Header Bidding?
The header bidding technology started to develop in 2015, and has since helped many publishers to grow their revenue by as much as 40% (and even, in some cases, to…
5 Great Value Proposition Examples & Why They Work
“Find a need and fill it.” This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire.…
Twitter Adds Public View Counts To Tweets
Elon Musk announced today that Twitter will now display view counts on tweets, giving users more insight into the reach of other users’ content. Twitter’s tweet view count, otherwise known…
Twitter Enhances Search Results For Cashtags
Twitter is upgrading the user experience for cashtags, showing pricing graphs when users click on the symbol of a major stock, ETF, or cryptocurrency. Adding a dollar sign in front…
Mastodon Reaches 2.5 Million Users, Founder Holds Reddit AMA
Since Elon Musk acquired Twitter, Mastodon, a decentralized and open-source social media platform, has grown its user base from 300K to 2.5M monthly active users. Eugen Rochko, Founder of Mastodon,…
TikTok Trends Right Now: Winter 2022
Did you know that there are 1 billion active users on TikTok? In the U.S. alone, there are 136.5 million users you can engage as part of your social media…
Why Backlinks Are an Integral Part of SEO Strategy
Have you wondered why a discussion on search engine optimization (SEO) isn’t complete without a mention of backlinking? Backlinks are almost like “votes” that you get from other websites that…
17 Awesome Examples Of Social Media Marketing
Technology has made the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an…
12 Proven Local SEO Tips To Dominate The SERPs And Map Pack
To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out…
SEO During A Recession (Does It Still Work?)
It doesn’t take a professional economist to predict the global markets are headed for a downturn. In the past year, inflation rates in the United States have hovered around 7%,…
Expert SEO & Google Algorithm Predictions For 2023
2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and unconfirmed updates –…
How To Create A Survey Quickly In Google Forms And Microsoft Word
While we tend to over-complicate SEO with constant algorithmic updates and best practices, the foundation of digital marketing lies in audience and market research. Many tools, such as keyword research…
Daily SEO Fix: Monitoring Local Markets
Almost every search we make via Google includes some degree of localization. So, how can we keep an eye on our site’s performance within local markets to ensure we’re continuing…
How To Do a Website Audit To Improve SEO & Conversions
Do you remember the most recent time you checked on your website? Whether this is your first website audit, you haven’t done one in a while or a redesign is…
Looker Studio (New Google Data Studio): The In-Depth Guide
If you haven’t heard, Looker Studio has replaced the well-known Google Data Studio brand. While Google Data Studio made reporting easier for many marketers, it certainly had its limitations. As…
Are Javascript Redirects SEO Friendly?
So, you want to implement JavaScript redirects, but you’re unsure how they work? Yes, they are more challenging to implement than standard redirects. Ideally, you should use 301s, 302s, or…
Journalism to PR to Marketing to Sports
In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field. Karina Barriga Albring…
How To Buy An Online Business (& Where To Buy)
It’s no secret that the grind of startup culture can be difficult for many young entrepreneurs to overcome. Perhaps the biggest challenge for any entrepreneur within the startup world is…
TikTok’s For You Page Shows Why A Video Is Recommended
TikTok’s ‘For You’ page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed. Users can bring up this…
Twitter Launches Blue For Business With Square Profile Photos
Twitter is launching Blue For Business, a new version of Blue Verified designed to distinguish brand accounts from personal accounts. In addition to a gold checkmark, Blue For Business comes…
10 Biggest & Best PPC Features Of The Year
Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly by. The year 2022…
Google Debuts New Search Technology, Including In-Video Search
Google is rolling out brand new search technology in India, one of the search company’s biggest markets, including bilingual search results and in-video search. This week, Google held its eighth…
SEO Recap: PageRank – Moz
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Have you ever wondered how Moz…
How To Optimize Your Blog Content for Search Engines in 2023
The demand for search engine optimization (SEO) services is increasing. Every online business needs traffic. And for traffic, you need a detailed content marketing strategy — which requires time and…