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10 Digital Marketing Fundamentals Every SEO Pro Should Know
Marketing budgets as a percentage of company revenue fell from 11% to 6.4% in 2021, the lowest proportion allocated to marketing in the history of Gartner’s Annual CMO Spend Survey.…
8 Digital Marketing Trends That Will Continue in 2022
Marketing is changing faster than ever. Those of you who aim to become T‑shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads…
5 Ways To Punch Above Your Weight
One of the fundamental advantages of internet marketing – and SEO specifically – is that it can empower businesses of all sizes to compete more effectively, lowering the impact of…
Steal Our SEO Report Template (Inspired by SEO Experts)
How do you instantly tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports – Clients get lost in pointless data,…
What Is SEO & How It Works
Do you want to learn how to increase traffic to your website? Are you ready to invest in a long-term strategy with the potential to increase the number of people…
What Is Content Writing? 13 Tips for Creating Amazing Content
At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published on our YouTube channel—most of which are scripted. Needless to…
20 Tips and Best Practices
Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box. Both of these things are true, but it’s important to…
Google Confirms Update To Local Search Results
Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. This update involved a “rebalancing” of ranking factors…
How to Level up Your SEO Content Strategy
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
The Future of Semantic Search and Its Impact on SEO Results
Search engines are constantly adapting to the ways users browse for information online. Algorithms are tuned to understand the intent of the search, often reflected in the way we compose…
An Introduction To Python & Machine Learning For Technical SEO
Since I first started talking about how Python is being used in the SEO space two years ago, it has gained even more popularity and a lot of people have…
2021 Analysis of Top Ecommerce Platforms
HTTPArchive examined the data from over 13 million websites visits to ecommerce sites. The data provided insights into which ecommerce sites are most popular and what kinds of sites use…
OpenX Ad Exchange Fined By FTC For Targeting Toddlers
The United States Federal Trade Commission fined OpenX Ad Exchange $2 Million dollars for violating the Children’s Online Privacy Protection Act Rule (COPPA Rule) which requires parental consent before collecting,…
The Core Elements of Storytelling that B2B Can Learn from B2C
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Meet the One Rand Man, an…
Adobe Announces Free Creative Cloud Express
Adobe announced a free creative suite that contains the core functionality of Photoshop, Illustrator, and Premiere Pro. Creative Cloud Express is aimed at non-experienced users, comes with 1 Million free…
All In One SEO Vulnerability Affects +3 Million Sites
Security researchers at Jetpack discovered two serious vulnerabilities in the All In One SEO Plugin. The vulnerabilities could allow a hacker to access usernames and passwords and also perform remote…
What Can Search Results Tell Us About Black Friday and Cyber Monday?
For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff…
A Guide to Optimizing for Google News, Top Stories, and Discover
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
How To Use AI To Build and Optimize SEO Internal Linking Structures
How your web pages link to one another is a crucial driver of search rankings. However, managing this internal linking can be a time-burning and mind-numbing task, so specialists put…
How To Set Up Google Analytics For Shopify
If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information…
Is It A Google Ranking Factor?
Keyword density has long been thought of as a ranking factor. Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google. Why…
7 Tips For More Engaging, Top Performing Instagram Carousel Posts
One of the biggest Instagram updates of the year was it becoming official that it’s no longer just a photo-sharing app. Now, you can do so much more on Instagram…
7 Steps To Outrank Your True SEO Competition
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. Any good athlete knows the value of watching a competitor’s games to study their…
7 Things I Wish I’d Known Earlier in My SEO Career
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
SEO Trends 2022, According to 44 Experts [Ebook]
What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2022? This is the question we ask every year here at…
InMotion Hosting Server Failure
InMotion hosting suffered a major hardware failure on Monday December 13, 2021. The point of failure was the RAID array, which is the hard drives. The current status is that…
New Marketing Ideas, Strategies & Channels For 2022
Feel like you can never generate enough leads or track the right metrics? Want to take your marketing campaigns to the next level but are overwhelmed by all the options?…
How Do I Deal With Large-Scale Pagination Issues?
Today’s Ask An SEO question is pretty specific, and yet the issue and advice could apply to a lot of situations. Annika in Stockholm asks: “We have four sites with…
PPC vs. SEO: Which Is Right for Your Business?
So you have some money to spend on your next marketing campaign, but where do you begin? We know paid advertising is an effective way to drive immediate traffic, and…
You Need This 2022 Marketing Calendar [Free Templates]
Goodbye, 2021! Adios. Auf wiedersehen. Don’t let the door hit you. As we set fresh eyes on the year ahead, there’s one opportunity that’s always going to be there for…