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How To Improve Your SEO Strategy
How do you build an SEO and content strategy that targets intent? Why is it important to consider search intent? How do you show the right content to the right…
How To Think More Creatively About PPC
It’s easy to fall into a strategic rut in PPC. Maybe you’re just sticking to proven tactics instead of testing. You could be accustomed to using formulaic creative instead of…
Google Experiences Internal Issues During Indexing
Recently Google Search Console sent out numerous emails alerting publishers of redirect errors. However on Monday the official Google Search Central Twitter account updated the search marketing community that the…
Get to Know Google Analytics 4: A Complete Guide
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
Ecom, Locom, or Informational: Google Tracks Locally and so Should You
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The majority of surveyed consumers say…
Using Google Trends To Optimize Your Content Strategy Timing [Podcast]
Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you…
Major Google Algorithm Updates You Need To Know For 2022 Planning
Each year, Google Search algorithms are updated thousands of times to ensure the most relevant, reliable results are listed most prominently. This ongoing commitment to searcher experience and the quality…
Don’t Do This On Facebook: A Guide For Marketers
Are you planning to market your brand on Facebook? You better follow the rules, or you’ll be out, and you’ll be out fast. A robust social platform for business marketing,…
You Don’t Need To Be An Authority To Rank
Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller. This is stated during the Google Search…
Google Will Deindex Pages If Site Is Down For Several Days
Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime. This is stated by Google’s Search Advocate John…
Is The Quantity Of Images On Your Webpage A Google Ranking Factor?
Adding images to written content can help add context for readers and keep them engaged for longer periods. In turn, that could lead to more time on site, which increases…
Google Ads Allows Stock Photos For Image Extensions
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals. This update is part of…
Are HTML Lists A Google Ranking Factor?
Ordered and unordered lists are commonly used in web content to present related items, step-by-step instructions, etc. in an organized way. Using the <ul> element with <li> child elements creates…
Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide
A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps. The vulnerability, listed as CVE-2021-44228 in the Apache Log4j…
Are HTML Heading Tags (H2-H6) A Google Ranking Factor? via @sejournal, @mirandalmwrites
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking…
7 Unexpected Lessons That Changed The Way I Write
If you’ve ever run from the shower to write down an idea or found a quarter in a birthday cake as a kid, you know how some of the best…
How to Automate SEO Keyword Clustering by Search Intent with Python
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
WordPress Security Plugin Exposes +1 Million Websites
The WPS Hide Login WordPress plugin recently patched a vulnerability that exposes users secret login page. The vulnerability allows a malicious hacker to defeat the purpose of the plugin (of…
Best of Whiteboard Friday 2021: How to Explain Domain Authority to a Non-SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Next up in our top three…
Amazon Alexa SEO Tools Is Closing
Alexa.com announced that it will be retiring its marketing services after 25 years. Founded in 1996, Alexa was subsequently acquired by Amazon in 1999. It was initially known for providing…
Meta Introduces Professional Mode For Facebook Profiles
A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. In addition, Facebook Pages are getting new capabilities that…
5 Critical SEO Considerations for SEO in 2022
Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Research published by Milestone showed…
Should You Use Seller Ratings In Your Google Ads Campaigns?
You’ve probably seen seller ratings show up in Google advertising – or perhaps in organic search where they’re being tested. They’re the one- to five-star ratings that sometimes display in…
How To Rank Content And Get Found
We all know that the last two years have been exceptionally tough for travel and tourism, from the biggest corporations all the way down to small local businesses. For most,…
Google’s Guide To User Generated Content
A new guide from Google goes over the acceptable ways to incorporate user generated content (UGC) on your website to ensure you’re following the company’s guidelines. To assist websites with…
Do Links Still Matter for Rankings? A Study by Ahrefs
In the past few years, I’ve seen more people saying that links are dead, they don’t matter for rankings, or they’ve lost their importance. Links are a confirmed major ranking…
Top 7 Tips To Make Your WordPress Site Fast & Secure
Ready to build your first website? Are you shopping for affordable WordPress web hosting? There are multiple types of web hosting solutions to choose from: shared hosting, dedicated hosting, cloud…
Content Optimization According to Google’s UX Algorithm
The current market is dedicated to satisfying the needs of the consumers. There’s a constant race among sellers and manufacturers to meet these expectations, forcing businesses of all sizes to…
7 New & Ongoing Google Business Profile (GMB) Issues, December 2021
This year has been a wild ride when it comes to Google My Business (GMB) – erm, I mean Google Business Profile (GBP). The most notable change in 2021 was…
Facebook AI Hunts & Removes Harmful Content
Facebook announced a new AI technology that can rapidly identify harmful content in order to make Facebook safer. Th new AI model uses “few-shot” learning to reduce the time for…