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Tag Pages & Content Tagging For SEO: A Complete Guide
Is tagging important for SEO? A lot of SEO professionals will respond with a tentative, “It depends.” Make no mistake – done incorrectly, tagging can actually have counterproductive impacts on…
Google Reveals Top Searches Of 2021
Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. Data on the top trending searches is…
Nostalgia Marketing & What We Can Learn From John Lewis Ads
You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon their…
Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com
This week’s Ask An SEO question comes from Alan in Calgary, Alberta, who wrote: “I created EmailSanta.com in 1997. I’ve been an avid follower of SEJ and with your help,…
A Simple (But Complete) Guide
Most website owners have to deal with redirects at one point or another. Redirects help keep things accessible for users and search engines when you rebrand, merge multiple websites, delete…
Google Updates Search Results For News Stories On Desktop
Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story. This update is now in effect, which brings news…
8 Problems Causing Slow Page Speeds and How To Fix Them
The performance of your website is one of the most important elements of your online presence. That is why you must tackle any possible issues causing your website to slow…
Web Design Practices That Frustrate SEO Pros
Search engine marketing professionals working with web developers know the frustration of communicating the importance of SEO requirements. That visually stunning website masterpiece could possibly be an equally stunning page…
What It (Really) Is & How to Fix It
Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the “wrong” page. In the words of Patrick Stox, this whole…
Google Is Creating A New Core Web Vitals Metric
In a recent HTTPArchive Almanac article about CMS use worldwide, the author mentioned that all platforms score great on the First Input Delay (FID), a Core Web Vitals metric and…
The US Agency Awards Took To The Virtual Stage On November 23, 2021
This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search…
How We Increased a Law Firm’s Leads by 174% With Content Optimization [Case Study]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content marketing and optimization are crucial…
IndexNow’s Instant SERP Updates Are Here [Podcast]
What if there were a more efficient way to notify search engines whenever your website content changed? Does it bother you that search engine spiders have to crawl every URL…
How to Boost Your Site’s Visibility & Traffic
Since the beta version of Google News was first launched back in September 2002, the news search engine has changed dramatically. And over the years, many best practices of what…
8 Tips to Boost Local Rankings
Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Plenty of guides show you how to do local SEO from…
B2B Keyword Research Done Right With Practical Examples
Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO…
All You Need To Know About Negative SEO
Search engine optimization (SEO) has evolved, and ranking high on Google is harder now than it was three years ago. More businesses are online, pushing Google to continuously change its…
Is Your IP Address A Google Ranking Factor?
Age-old stories and advice like the below from Brian Dean would have us believe that your server’s IP address will affect your rankings. Screenshot by author, July 2021 I mean,…
7 Must-Haves For Fast, Secure WordPress Shared Hosting
Ready to build your first website? Are you shopping for affordable WordPress web hosting? There are multiple types of web hosting solutions to choose from: shared hosting, dedicated hosting, cloud…
Gravatar “Breach” Exposes Data of 100+ Million Users
The security alert company HaveIBeenPwned notified users that the profile information of 114 million Gravatar users had been leaked online in what they characterized as a data breach. Gravatar denies…
What You Need to Know
More than a nice-to-have addition to a website, HTTPS encryption plays an important role in search rankings. HTTPS makes websites safer for users to visit, and that added layer of…
10 Advanced SEO Tips & Techniques You Need To Know
As Google continues to update its algorithm to provide searchers with the best user experience possible, SEO professionals must also update their techniques to stay competitive. If you’re just getting…
LinkedIn Launches In Hindi, Expanding Potential User Base By 600 Million
LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide. After the United States, India is LinkedIn’s…
TikTok Users Can Make Money Through Tips & Gifts
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. These additions to TikTok are part…
10 Most Important PPC Trends To Know In 2022
What are the most important PPC trends that you should focus on in 2022 for greater success? For our fifth annual look at PPC Trends here on Search Engine Journal,…
Landing Page SEO Best Practices & Tips For Success [Webinar]
Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds to thousands of minor updates Google has made to…
Are H1 Tags A Google Ranking Factor?
Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway?…
Are .gov Links a Google Ranking Factor?
Nearly as long as we’ve had search engines, links have been considered the currency of the web. Who links to your website can say a great deal about your associations,…
How Neeva is Creating A Search Experience Without Ads [Podcast]
Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service – premium media without ads. How will…
Best of Whiteboard Friday 2021: UTM Tagging for Google My Business
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As we wind down 2021, we’re…