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What To Focus On This Year
As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings. It appears that Google has…
Good vs Bad Links: How To Identify Quality Links
“To get a higher ranking, you need to build links.” We’re sure you’ve heard experts making this recommendation. And it’s 100 percent effective if you do it right, but not…
Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs
Opt-in or opt-out? Do sales increase if you present customers with a list of upsells to choose from? If you make customers opt-out or deselect items, will you decrease buyer…
How Does Google Search Use Synonyms?
Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it. Mueller discusses this topic when addressing a question submitted to…
5 Tips For More Engaging & Impactful Branded Travel Content
Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means. It’s likely that you’ve come…
How To Use Amazon Attribution & Brand Referral Bonus Programs
Perhaps you’ve heard of the Amazon Attribution and Amazon Brand Referral Bonus programs and are wondering how they can help build your business. As the cost per click (CPC) on…
Google Search Console Updated With Desktop Page Experience Report
Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. This report can help you prepare for the launch of the…
The Secrets Of First-Party Data [Podcast]
Third-party cookies are on their way out, but the deep-data connection to your future audience isn’t gone for good. A blessing in disguise, the shift to first-party data allows you…
What Is A Google Broad Core Algorithm Update?
When Google announces a broad core algorithm update, many SEO professionals find themselves asking what exactly changed (besides their rankings). Google’s acknowledgment of core updates is always vague and doesn’t…
How To Use Instagram Reels: A Step-By-Step Guide
Instagram Reels allows you to create and share TikTok-like videos of up to 60-seconds in length. Unlike Instagram Stories, Reels are featured permanently on your Instagram profile and don’t disappear…
KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar]
Not finding much value in KPIs and metrics? Skipping measurements because they take too much time? What if you could make smarter decisions and identify issues before they harm your…
DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down
DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down. In an announcement on Twitter, DuckDuckGo highlights the fact it hit 100…
Are Local Citations (NAP) A Google Ranking Factor?
In local SEO, a citation is a mention of key business information – your name, address, and phone number (NAP) – anywhere else on the web. Local citations might appear…
Is It A Ranking Factor?
Quickly gaining a lot of links from other sites sounds like it should be a positive thing for any website. But could it actually hurt, rather than help, your rankings?…
Google’s Help Documents Aren’t Always Up To Date
Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices. This topic is discussed during the latest episode…
What Google’s Enhanced Autocomplete Box Means For SEO
Sometime in December, SEO experts started noticing that Google was low-key testing out a new feature inside its search box. It’s an expanded version of the box that we’re calling…
How To Add Internal And External Links That Get Clicks And Conversions
Internal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services. Each link should lead your audience…
Social Media Usage Statistics For Digital Marketers In 2022
One component of a successful digital marketing strategy is your social media presence. If you need numbers to prove the value of social media marketing, you’ve come to the right…
Just Getting Started In SEO? Experts Share 5 Helpful Tips
Considering a career in SEO? The sheer volume of information out there can be intimidating when you’re just getting started in SEO. We asked industry experts to share their advice…
IndexNow Enables Data Sharing Between Search Engines
Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. IndexNow launched in October 2021 as solution to help websites get…
How To Use IndexNow API With Python For Bulk Indexing
IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via…
5 Competitor Analysis Tools You Should Be Using
It probably feels as if you need tens of marketing tools to get a complete picture of the competitor landscape. I’ve certainly tried too many of them throughout my career.…
17 SEO Copywriting Tips To Help Your Rankings
Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning. Successful SEO copywriters consider what users want, and how search engines…
What Is Page Experience and How Does It Affect Your SEO?
Wondering what the Google Page Experience Update in 2021 was all about? It’s not that complicated: All the update asks from you is to make your website easy for your…
Everything You Need To Know About Cloudflare For SEO
Maybe you’ve heard of Cloudflare in your SEO wanderings. But even among those familiar with the name, many don’t know know how it really works. Some think that the platform…
How to Improve Organic Clickthrough for Your Content
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google search result pages are becoming…
How To Use Content Marketing For Customer Retention & Loyalty
As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already…
LinkedIn Virtual Event Attendance Up 231%
LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The increase in attendance correlates with an increase…
A Full Year Blueprint (+Template) [Ebook]
SEO is more competitive than ever. How do you get ahead of the competition? What do you do first if you want to dominate the SERPs and get the most…
8 Quick SEO Wins For Your Brand New Website
Websites can take time to return on your investment of money and resources you put into them. That doesn’t mean you have to sit back and wait for that day…