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7 Reasons Why An HTML Sitemap Is Still A Must-Have
The debate about the utility of HTML sitemaps and their efficacy with regards to SEO rages on. But as far as I’m concerned, they are useful for users and there…
Are Google’s Search Quality Evaluator Guidelines A Ranking Factor?
The Search Quality Evaluator Guidelines are a document used by third-party Quality Raters to inform what changes to Google’s algorithm may improve user experience in search. Sounds pretty important. So…
4 Tips For Measuring Your Brand Lift In Google Search
It’s become clear that a siloed approach doesn’t win the online marketing game. We’re all in the same chase to attract new eyes and retain loyal customers, after all. However,…
Your New, Improved Marketing Strategy
This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness,…
YouTube Keyword Research Made Easier With Search Insights
YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. Search Insights is an experimental feature…
Google Announces A Search Bug in News Tab
Google SearchLiaison announced on Monday November 29, 2021 via Twitter that Google News was experiencing a bug and that the problem would not be fixed until Tuesday or sometime after…
Google Watches For How Sites Fit Into Overall Internet
Google’s John Mueller answered a question about how long it takes for Google to recognize site quality. During the course of answering the question he mentioned something that bears a…
Track Indented Results in STAT (New)
Last month, Google dramatically expanded indented results in organic SERPs. A recent study by Moz of 10,000 competitive keywords showed that up to 40% of SERPs displayed indented results on…
SEJ Sponsored Post Sale Ends Tonight
For the first time in over a year we’re offering you the chance to save on sponsored articles! Until midnight tonight, you can get a discount on our most sought-after…
6 PPC Trends You Need To Know For 2022 Success
2022 looks promising for search marketers, particularly on the heels of great technical enhancements, new releases, and feature enhancements we’ve seen in the search marketing world and other paid ad…
How To Do Content Curation For SEO: Your Starter Guide
There’s a longtime aphorism used in academia to describe the continuous need to push out new work or else risk falling into obscurity: Publish or perish. While the exact phrase…
Google Algo Bug Puts Sites In Weird Limbo State
In a Google Office-hours hangout, John Mueller answered a question about how long it takes for Google to re-rank a website that disappeared and returned. Part of his answer revealed…
Is It a Ranking Factor?
For years, SEO professionals have lived inside Google Search Console (previously known as Google Webmaster Tools) almost as if we’re building our own Sims world for SEO. If you’ve mastered…
Is Your Usage Of Google Ads An Organic Search Ranking Factor?
Does Google favor advertisers by giving those who use paid ads a ranking advantage in organic search results? It’s a topic that’s been hotly debated over the years. Let’s take…
Google Will Not Set Date For Mobile-First Index
Google announced that the deadline for the switch to a completely mobile-first index has been cancelled and there is currently no date for a final switchover. Postponing the final switch…
Expired Domains And Google Ranking Bonus?
In a Google Office-hours hangout Google’s John Mueller answered whether reviving content on a parked domain would have any kind of ranking advantage. Google’s John Mueller explained how Google handles…
A 2021 update on mobile-indexing | Google Search Central Blog
Friday, November 26, 2021 We first started working on mobile-first indexing a number of years ago. Since then, we’ve switched to indexing the majority of web pages with Googlebot-Smartphone. Our…
What They Are and How to Get Search Traffic From Them
People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It depends. There are two different types of long-tail keywords, and…
WordPress 5.9 Rushed “In A Dangerous Way” Is Now Delayed
WordPress recently decided that the third major version release for 2021 will be delayed to January 25, 2022. The project had fallen significantly behind to such an extent that core…
Building A Keyword Strategy For Comparison Content
Whether you’re optimizing a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating comparison…
11 Powerful Content Marketing Ideas for 2021 (With Examples)
There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start…
New Tools & Best Practices
Since their 2015 debut, Facebook Lead Generation Forms (LGFs) have been a powerful tool for direct response marketers. For the first time, Facebook marketers could harness the power of the…
Google Explains How To Hide A Website From Search Results
Google says the best way to hide a website from search results is with a password, but there are other options you can consider. This subject is spotlighted in the…
A Data Science Approach To Optimizing Internal Link Structure
Getting the internal linking optimized is important if you care about your site pages having enough authority to rank for their target keywords. By internal linking what we mean are…
Google Ads App Updated With 3 New Features
The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. With the Google Ads app,…
Design Mistakes That Can Ruin Your Site’s SEO
Many designers and artists consider their craft to be above all the laws of search engine optimization (SEO). But an article published by the Association for Computing Machinery suggests that…
11 Steps to a Google Algorithm Resistant Strategy
Google’s algorithm updates can make it feel as though the search engine is punishing publishers for mysterious reasons. Website rankings are never guaranteed. Even so, you can improve the stability…
Data Breach Spreads To Six Web Hosts
The GoDaddy data breach that affected up to 1.2 million web hosts has expanded to six more web hosts serving customers worldwide. The six additional compromised web hosts are resellers…
How to Measure the Quality of Your SEO Traffic Using Google Analytics
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Before you start reading, I’ll forewarn…
17 Tactics to Create Engaging & SEO-Friendly Content
The formula to creating strong online copy is simple: Create for the user first, and the search engines second. But problems lurk. Sometimes a writer is focused solely on the…