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If you have two internal links on a single page both linking to another page on your website, does Google value one more than the other? And can you use…

LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation. Gen Z, also referred to as “Zoomers,” is comprised of…

In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes: “Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods. I…

Imagine your avatar walking into a digital wine shop and talking to an avatar wine expert to get some questions answered. You order the wine and have it shipped to…

Over one million GoDaddy hosting customers suffered a data breach in September 2021 that went unnoticed for two months. GoDaddy described the security event as a vulnerability. Security researchers indicate…

Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow…

Google’s John Mueller answered a question in a recent Google SEO Office-hours hangout about what the ideal length for a title tag is for SEO and ranking purposes. The person…

Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. In order for a webpage to show…

Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero’s “Top 25…

Over the last year, the role of enterprise SEO across every type of business and industry has become the number one area of focus. As the most cost-effective way for…

Do you want to take your marketing campaigns to the next level but are overwhelmed by all the different options? Feel like you can never generate enough leads or track…

If ever there was one Google ranking factor that should be easy to prove or disprove, it’s .edu links. Right? Well, not so much. Misinformation and theories about what may…

Raise your hand if a client or your boss has ever asked you to put Google Analytics on their website to help improve rankings? 🙌 Google Analytics isn’t just for…

Expertise, authoritativeness, and trustworthiness (E-A-T) are important to Google. This is inarguable. In fact, E-A-T is such an essential element in how Google perceives web content that it’s mentioned 135…

Hello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022. I recognize most of us…

Technology and evolving consumer behaviors are making content creation increasingly challenging. And if content doesn’t perform, it impacts ROI – big time. Everyone involved in the content marketing process –…

YouTube SEO can help your content reach a wider audience by actively targeting people who are searching for your videos. First, you have to identify what topics people are searching…

Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. According to Google’s data, 53% of consumers…

Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. In an updated developer document…

According to Ahrefs, 91% of web content does not drive organic traffic from Google. That’s surprising. We also know that content marketing makes up the highest budget share for SEO…

How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out that can drive ranking, or…

Jawed Karim, co-founder of YouTube, makes his feelings known about the removal of dislikes saying it’s not a good idea for creators. Karim shared his thoughts on YouTube itself, but…

In a Google SEO office-hours hangout Google’s John Mueller was asked whether rel canonical or the noindex tag was the best approach for dealing with duplicate and thin content in…

Many large organizations already know it to be true: WordPress is a great CMS solution. So what do enterprises need to know about WordPress SEO to be successful? Shelly Fagin,…

It’s impossible to identify how effectively a website or landing page addresses a searcher’s intent without a means to measure the user’s attention – or engagement. I regularly see bounce…

Two billion monthly active users. Exceptionally high open rates within minutes of messages being sent. Algorithm free allowing full audience access. WhatsApp marketing sounds like a dream, doesn’t it? Yet…