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9 Ways To Improve PPC Campaigns With Customer Information
Struggling to come up with new content for PPC ads? Not sure what else to add to your landing page to help convince users to convert? Wondering how to expand…
10 Things You Need To Know To Be Successful
Freelancing is often romanticized and seen as an escape from an annoying boss who doesn’t value you. But often, when people start working for themselves they quickly realize that they…
Google Updates Some SERPs With Translated Results
Google added documentation for what appears to be a new feature called Translated Results. Translated Results is a feature that will automatically translate and rank web pages that are in…
Googlebot will soon speak HTTP/2 | Google Search Central Blog
Thursday, September 17, 2020 Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2…
Google Continuous Scrolling: How Will it Affect SEO?
In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. Mirroring the user experience on sites like Instagram and Pinterest…
Google Launching November 2021 Broad Core Algorithm Update
Google is giving everyone advance notice that a broad core algorithm update will be released later today. Later today, we are releasing a broad core update, as we do several…
One year of Google Search Central | Google Search Central Blog
Wednesday, November 17, 2021 A year ago, we launched our new site and announced that we were leaving our beloved name, Google Webmasters, behind for a new moniker: Google Search…
Lean into Email in 2022: An Interview with iContact’s Hank Hoffmeier
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I like email. Data says almost…
How To Find the Right Local Keywords and Rank for Them on Google
Statistics show that 97 percent of present-day internet users learn about a local business through the internet. When looking for something online, one has to type in a keyword related…
18 Main Types of Marketing (Examples Included)
In the world of business, there are many, many types of marketing. To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers…
11 Google Analytics Reports You Might Not Know About
Google Analytics is the website and marketing measurement platform of choice for many. New reports and tools are added on a regular basis. Plus, we can connect other Google data…
Outbound Links Strategy: When, Why & How To Use Them via @sejournal, @tonynwright
What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage. The post Outbound Links Strategy: When,…
New Schema.org support for retailer shipping data
Tuesday, September 22, 2020 Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results. Since June 2020,…
How To Track Competitors’ Website Traffic And Level Up Your Strategy
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. The athletes that win championships understand something that most people overlook — knowing the…
The Search Console Training lives on | Google Search Central Blog
Friday, October 02, 2020 In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video…
Google Launches New Local Search Features
As more searchers look up the query “news near me” than ever before, Google is launching new features for local search results and new tools for journalists. Google reports that…
Google Cloud Networking Outage Darkens Websites
Google Cloud is experiencing an outage that is causing websites to display 404 page not found errors. The problem at this time is partially resolved and sites are coming back…
Google’s first virtual summit for Product Experts
Thursday, November 05, 2020 More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google Product…
Why Getting Indexed by Google is so Difficult
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Every website relies on Google to…
Google Maps Adds 4 New Features For Local Shopping
Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses. In addition, Google has published statistics…
Data Seemingly Proves Googlebot Crawling Has Slowed
There have been an ongoing discussions over the past few weeks across social media that Googlebot has dramatically reduced its crawling. For example, the founder of a web crawl analysis…
Conductor Raises $150M, Funding Company’s Growth In Organic Marketing Revolution
This post was sponsored by Conductor. The opinions expressed in this article are the sponsor’s own. Conductor, the leading enterprise organic marketing technology company, announced a $150 million funding round…
6 Important Insights About Title Tags (953,276 Pages Studied)
Google’s recent switch to relying less on title tags to generate SERP titles caused a stir in the SEO industry in August and September. The feedback from SEOs has been…
8 Google Business Profile Updates To Make For The Holidays
The peak holiday season is rapidly approaching – in fact, for many, it’s already in full swing. E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15%…
New and improved crawl stats for your site
Tuesday, November 24, 2020 To help website owners better understand how Googlebot crawls their sites, we’re launching a brand new version of the Crawl stats report in Search Console. The…
How Review Management Is a Critical Part of Local SEO Success
Recently, online reviews have increasingly become an important and non-negotiable part of a business marketing strategy. The volume and number of review websites have grown, so have the rates that…
What To Do When Google Is Ranking The Wrong Page For Your Keywords
You’ve taken all the steps you believe are necessary to rank a page for a particular keyword – and then another page on your site shows up for that keyword.…
Updates to Search Console’s API | Google Search Central Blog
Wednesday, December 9, 2020 A few months ago we announced an API infrastructure upgrade to improve the performance of the Search Console API as demand grows. Today we’re happy to…
11 Proven Tips to Get More Social Media Followers
If you’re serious about growing your social media following, you’ve come to the right place. In 2020, over 3.6 billion people worldwide were using social media, with that number projected…
Progressive Web Apps Don’t Rank Better Than Regular Sites
Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites. This topic is discussed during the Google Search Central…