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The Impact AI Is Having On The Marketing Ecosystem
I’m not someone who’s drunk much of the AI Kool Aid. I have sipped it. Swilled it around my mouth like you would an 1869 Château Lafite Rothschild. But I’ve…
Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over
Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. Manually rewriting AI content doesn’t…
ChatGPT Gets Shopping & What Drives AI Citations
Welcome to the week’s Pulse: updates affect how product discovery works, what drives visibility in ChatGPT, and how background assets impact Core Web Vitals. OpenAI launched shopping research in ChatGPT,…
Paid Ad Scheduling Across Time Zones That Actually Works
Scheduling ads in Google or Microsoft Ads sounds simple until you realize how many hours you’re wasting showing them at the wrong time. A campaign that performs well in one…
How To Redesign SEO Content Workflows
It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines.…
The Alpha Is Not LLM Monitoring
Adobe just paid $1.9 billion for Semrush. Not for the LLM tracking dashboards. For the platform, the customer relationships, and the distribution. Contrast: Investors poured $227 million into AI visibility…
13 of the Best SEO Blogs (Beyond the Usual Suspects)
AI may be killing search clicks, but we’re still reading content—especially the good stuff. At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In…
What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social platforms, and more—through one standardized connection. This means you can ask: ‘Show me…
Background Video Loading Unlikely To Affect SEO
Google Search Advocate John Mueller says large video files loading in the background are unlikely to have a noticeable SEO impact if page content loads first. A site owner on…
Top Factors Influencing ChatGPT Citations
SE Ranking analyzed 129,000 unique domains across 216,524 pages in 20 niches to identify which factors correlate with ChatGPT citations. The number of referring domains ranked as the single strongest…
How AI’s Geo-Identification Failures Are Rewriting International SEO
AI search isn’t just changing what content ranks; it’s quietly redrawing where your brand appears to belong. As large language models (LLMs) synthesize results across languages and markets, they blur…
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time
AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs across six AI platforms, I found they linked to Ahrefs as rarely as…
ChatGPT Vs. Gemini Vs. Claude: What Are The Differences?
Chatbots have changed many professionals’ workflows and processes. Accountants, lawyers, SEO experts, writers, agencies, developers, and even teachers are still discussing the changes taking place in their field thanks to…
The 2026 AI Search Benchmark Every SEO Leader Needs
See Where Your Brand Stands in the New Search Frontier AI search has become the new gateway to visibility. As Google’s AI Overviews and Answer Engine Optimization (AEO) reshape discovery,…
The AI Consistency Paradox
Doc Brown’s DeLorean didn’t just travel through time; it created different timelines. Same car, different realities. In “Back to the Future,” when Marty’s actions in the past threatened his existence,…
Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win
There’s a divided line in the industry between those who think optimizing for AI is separate from SEO and those who think LLM discovery is just SEO. But, this is…
How To Amplify And Measure Executive Voice For Real ROI
In this series (here and here), I’ve covered why founder-led marketing works and the systems you need to stay consistent, based on the playbook I co-authored for LinkedIn (my employer).…
Google’s Mueller Questions Need For LLM-Only Markdown Pages
Google Search Advocate John Mueller has pushed back on the idea of building separate Markdown or JSON pages just for large language models (LLMs), saying he doesn’t see why LLMs…
What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM
Every Q4, the same message shows up in our accounts: “Use seasonality adjustments to get ready for Black Friday and Cyber Monday.” On paper, it sounds reasonable. You expect conversion…
ChatGPT Adds Shopping Research For Product Discovery
OpenAI launched shopping research in ChatGPT, a feature that creates personalized buyer’s guides by researching products across the web. The tool is rolling out today on mobile and web for…
The Behaviors And Mindset Of Marketers Who Win With Performance Max
Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing…
EU Plan To Simplify GDPR Targets AI Training And Cookie Consent
The European Commission has proposed a “Digital Omnibus” package that would relax parts of the GDPR, the AI Act, and Europe’s cookie rules in the name of competitiveness and simplification.…
WordPress SEO Checklist: Get Ready For (Site) Launch via @sejournal, @MattGSouthern
Learn the WordPress SEO fundamentals that separate high-performing sites from those buried in search results. The post WordPress SEO Checklist: Get Ready For (Site) Launch appeared first on Search Engine…
Why Web Hosting Is A Critical Factor To Maximize SEO Results
Most SEO professionals obsess over content, links, and technical implementations. We track algorithm updates and audit on-page elements with precision. But there’s one factor that determines whether all that work…
Why Does Google Parameter &num= Matter?
So why does it matter? What does this actually affect? So the most obvious thing is rank tracking. Like you might be interested in your rank tracking. You’re probably primarily…
Branded Clicks Fan Out, Longer Queries Hold
Advanced Web Ranking released its Q3 Google organic clickthrough report, tracking CTR changes by ranking position across query types and industries. The company compared July through September against April through…
84% Of Adults Use YouTube As Platform Growth Continues
YouTube and Facebook continue to lead U.S. social media usage, but TikTok, Instagram, WhatsApp and Reddit are showing consistent growth, according to new data from Pew Research Center. The report…
Nano Banana Pro, Image Animation & The Top PPC Influencers
PPC news this week focused on creative tool updates and the people shaping how we use them. Google Ads brought Nano Banana Pro into its creative workflow, giving advertisers sharper,…
Gemini 3 Arrives & Adobe Buys Semrush
Welcome to the week’s Pulse: updates affect how AI surfaces content, how you track brand demand, and where core SEO tools sit in the wider marketing stack. Google launched Gemini…
SEO Community Reacts To Adobe’s Semrush Acquisition
The SEO community is excited by the Semrush Adobe acquisition. The consensus is that it’s a milestone in the continuing evolution of SEO in the age of generative AI. Adobe’s…