How To Create Effective Global Websites For Local Audiences
Many businesses create global websites hoping to replicate the success from online business in their home country in other countries. Some companies see the return on investment put into creating…
Google Search Console Adds Hourly Data Export to 24-Hour View
Google has expanded its newly launched 24-hour data view in Search Console by adding the ability to export hourly performance data. This enhancement comes in response to user feedback since…
The 50 Fastest-Growing Companies (January 2025)
We’ve analyzed 2,500 startups to identify the fastest-growing companies in search over the last year. 2024 was an especially challenging year for startups. Investors exerted extra caution in the face…
10 Trends Marketers Need To Know For 2025
The point of making predictions is not to be right but to understand reality so well that you can make an educated guess about where it goes and learn something…
Which Is Better For SEO?
Wix and WordPress are both solid options for building a website that ranks on Google – but which one is actually better for SEO and why? According to BuiltWith, WordPress…
Mullenweg Criticizes WP Engine For Something He Also Does
Matt Mullenweg cited a Reddit thread on X to promote the idea that WP Engine makes it difficult to cancel accounts. Turns out that his own hosting company does the…
Google Criticizes Bing For Mimicking Google’s Homepage
Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search interface. In a post on X (formerly Twitter), Tabriz denounced Microsoft’s decision…
How to Find All Existing and Archived URLs on a Website
Archive.org is an invaluable tool for SEO tasks, funded by donations. If you search for a domain and select the “URLs” option, you can access up to 10,000 listed URLs.…
How To Win Visibility In The New Landscape Of SEO
Struggling to keep up with Google’s latest generative AI updates? Wondering how AI-organized SERPs and Overviews are impacting your SEO strategy? You’re not alone. Join us for an exclusive webinar…
Google Clarifies 404 & Redirect Validation In Search Console
Google’s Search Advocate, John Mueller, has provided insights into Search Console’s validation process, addressing how it handles 404 errors and redirects during site migrations. Key Points A Reddit user shared…
5 Key Enterprise SEO And AI Trends For 2025
Artificial intelligence isn’t just influencing search – it’s fundamentally reshaping how users discover information and how search engines deliver results. This evolution presents extraordinary opportunities while adding more complexity for…
Google AI Overviews Appear in 18% Of Publisher-Related Queries
New research indicates that Google’s AI Overviews appear in 18% of publisher-related search queries. Additionally, the findings suggest that traditional search ranking factors may be less relevant for content appearing…
The Most Important Trends To Watch
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping…
WordPress Popular Posts Plugin Vulnerability Affects 100k+ Sites
An advisory has been issued about a high-severity WordPress vulnerability that makes it possible for attackers to inject arbitrary shortcodes into sites using the WordPress Popular Posts plugin. Attackers do…
WordPress Backup Plugin Vulnerability Affects 3+ Million Sites
A high severity vulnerability in a popular WordPress backup plugin allows unauthenticated attackers to exploit the flaw. The vulnerability is rated 8.8 on a scale of 0.0 to 10. UpdraftPlus:…
Google Shows How To Confirm Indexing Issues Due To JavaScript
SearchNorwich recently published an excellent video featuring Google’s Martin Splitt discussing how to debug crawling and indexing issues related to JavaScript, saying that most of the times it’s not JavaScript…
OpenAI Blames Cloud Provider For ChatGPT Outage
OpenAI published an incident report detailing the cause of last weeks ChatGPT outage and what they are doing to prevent a repeat. The outage began on December 26th, 2024 at…
How Brevity Is Winning Hearts
The less a person says to communicate, the better. Shakespeare said “Brevity is the soul of wit.” And in just six words, underlined why brevity impacts communication. I appreciate brevity…
Google’s JavaScript Warning & How It Relates To AI Search
A recent discussion among the Google Search Relations team highlights a challenge in web development: getting JavaScript to work well with modern search tools. In Google’s latest Search Off The…
Google Podcast Discusses SEO Expertise
Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity…
An In-Depth Guide For Brands
TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should…
Introduction To Vector Databases And How To Use AI For SEO
A vector database is a collection of data where each piece of data is stored as a (numerical) vector. A vector represents an object or entity, such as an image,…
Email Marketing: An In-Depth Guide
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing,…
Keys To A Successful Webinar That Drives Leads For Brands
So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly with your ideal audience and providing your expert insights in…
Why I Wouldn’t Start Affiliate Marketing in 2025 (And What I’d Do Instead)
Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein powder.” This was a pretty lucrative keyword given its commercial…
6 Takeaways From the Success of CarMats.co.uk
In May 2020, during the height of the COVID pandemic, Ash Young started an ecommerce store selling car mats in the UK. His goal was to hit £1M in sales…
Google Speculates If SEO ‘Is On A Dying Path’
Google’s latest Search Off the Record podcast discussed whether ‘SEO is on a dying path’ because of AI Search. Their assessment sought to explain that SEO remains unchanged by the…
7 Changes Marketers Should Make
Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing…
How To Build Real Connections And Succeed
Reddit has always been a tricky platform for brands to navigate. As someone who has been active on Reddit since it launched nearly 20 years ago, I’ve seen firsthand how…
the 2024 recap | Google Search Central Blog | Google for Developers
Tuesday, December 31, 2024 It might happen that by the end of this post you’re going to try to decide who wrote this blog post, a large language model (LLM)…