“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
How To Navigate Google’s March 2024 Updates
The SERPs are a volatile place right now. Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes. From the deindexing of…
Google Won’t Commit To AI Search Traffic Data In Search Console
In a recent interview, Google CEO Sundar Pichai sidestepped questions about whether the company would provide website owners with more granular data on traffic from AI-generated search previews. As Google…
International SEO For 2024: 9-Point Checklist For Success
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job.…
The Future of Content Success Is Social
Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are. We did the same thing every other SEO does: We asked,…
The Ethical Side Of AI In SEO
AI can help brands and marketers be more efficient and productive and do things quicker, but it is not perfect and does have some drawbacks. With the rise and adoption…
Mastering The Content Maze: Strategies For Multi-Touchpoint Success
As digital platforms multiply and user engagement becomes more and more fragmented, understanding how to effectively distribute your content across various touchpoints is more crucial than ever. So how do…
38% Of Webpages From 2013 Have Vanished
A new study by Pew Research Center reveals the fleeting nature of online information: 38% of webpages from 2013 are no longer accessible a decade later. The analysis, conducted in…
Duda Website Builder For Agencies Adds More AI Tools
Duda has announced the addition of new AI assistant features that help digital agencies scale their website creation and optimization, making it easier for them to handle more clients without…
Google CEO Addresses Concerns Over AI’s Impact On Search Traffic
In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on…
Google’s AI Vision Driven By Panic, Not Users: Former Product Manager
A 16-year Google veteran is raising concerns about the company’s current focus on AI, labeling it a “panic reaction” driven by fear of falling behind competitors. Scott Jenson, who left…
A Blueprint From Beginner To Advanced
In today’s internet-driven world, having an online presence is a make-or-break necessity for businesses of all shapes and sizes. Billions of searches happen every day on search engines like Google…
March Core Update & Spam Updates: Four Major Trends
At the start of the March Core and Spam updates, Google claimed it intended to reduce unhelpful content in search by 40%. After the conclusion of the March Core Update…
Google Helpfulness Signals Might Change
Google’s John Mueller indicated the possibility of changes to sitewide helpful content signals so that new pages may be allowed to rank. But there is reason to believe that even…
Google Hints At Improving Site Rankings In Next Update
Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out. The comments came in…
Google Reveals Two New Web Crawlers
Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed…
YouTube Unveils New Content And Ad Offerings At Brandcast
YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday night games: Google and Scripps Sports…
20 Web Directories You’ll Still Want To Use
Web directories, once tools for discovering websites in the early days of the Internet, have evolved over the past two decades. While the rise of Google led many to assume…
How to Optimize E-commerce Sitemaps with 1M+ Pages — Whiteboard Friday
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday. Source link
10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time
In a society fueled by social media readily available at the world’s lightning-fast fingertips, everyone’s connected. Trust in major media sources has hit an all-time record low; in fact, brands…
ChatGPT To Surface Reddit Content Via Partnership With OpenAI
Reddit partners with OpenAI to integrate content into ChatGPT. Reddit and OpenAI announce a partnership. Reddit content will be used in ChatGPT. Concerns about accuracy of Reddit user-generated content. Source…
Google Ads Restricts Brand Names & Logos From AI Generation
Google has provided details about the capabilities and limitations of its AI image generation tools for Google Ads. The clarification came after search marketer Darcy Burk expressed excitement about the…
11 Classic Examples Of Exceptional Jingle & Slogan Writing
The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles…
All You Need to Know
SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic traffic,…
Google AI Overviews = Theft? Court Ruling Sets Precedent
Google’s bold new vision for the future of online search, powered by AI technology, is fuelling an industrywide backlash over fears it could damage the internet’s open ecosystem. At the…
14 Ways to Use AI for Better, Faster SEO
AI can make your SEO efforts faster, better, and more fun—if you know how to use it. Here are 14 practical ways to get faster, more efficient SEO results with…
Chatbots And AI Search Engines Converge: Key Strategies For SEO
A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants –…
16 Free Title Generator Tools For Writing Better Headlines
With audiences scrolling through content so quickly (on both search engines and social), an engaging headline is the first – and sometimes only – chance you have to capture their…
Building Brand Authenticity Through Community
One of a brand’s greatest gifts is its ability to communicate with its prospects and customers through social communities. These goldmines of customer sentiment and potential product or service positioning…
New Google AI Overviews Documentation & SEO
Google published new documentation about their new AI Overviews search feature which summarizes an answer to a search query and links to webpages where more information can be found. The…
Competing Against Brands & Nouns Of The Same Name
Establishing and building a brand has always been both a challenge and an investment, even before the days of the internet. One thing the internet has done, however, is make…