Healthcare SEO Fundamentals To Grow Your Medical Practice
On the one hand, working on healthcare SEO for your medical practice website is no different from optimizing any other kind of site. You do your keyword and competitor research,…
Google Discusses Zero Search Volume Keyword Targeting
In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re…
Are SEOs Responsible For Google Search Bias?
In 2016, the U.N. declared that access to the internet is a human right. This decision was made on the understanding that the internet is a tool for everyone to…
How To Do JavaScript Redirects For SEO via @sejournal, @TaylorDanRW
Not sure how to best communicate to users and search engines that the requested URL is unavailable? Here’s how to do a redirect via Javascript. The post How To Do…
How To Write Product Descriptions for Your eCommerce Store
The eCommerce industry has developed tremendously over the last couple of years. This development was triggered by the global pandemic, which took a toll on many industries. However, opening an…
Website Organization Best Practices For Law Firms
Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of…
How To Make Your Podcast Rank
Podcasts have increasingly gained acceptance as a part of a comprehensive SEO strategy since Google announced in 2019 that it would surface podcasts in the search results and make them…
5 Sitemap Examples That Showcase Best Practices In Action
After slugging down 2 espressos, Frank sits down, ready to chisel away at his new website. He opens Squarespace, flicks to his spreadsheets, and is ready for action. Quickly he…
Google Adds New HTTPS Report to Search Console
Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated the search engine expects the…
Do They Help Or Hurt Your SEO?
Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal…
New Apple Ads Spot Available To Advertisers In Q4
Apple is reportedly unveiling new ad inventory spots before the end of this year. The new spots open up additional advertising opportunities just in time for the holiday season when…
Web Push Coming to iOS
WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a member of the Safari and…
Is Technical SEO A Female-Friendly Place To Build My Career? Ask An SEO
Today’s Ask An SEO question comes from Kate. She asks: Hi Experts, I’m a newbie in SEO and am fighting with self-doubt about whether it’s a female-friendly field or not?…
What Are Featured Snippets? Conquering ‘Position 0’
Ranking number one in Google’s search results is the epitome of search engine optimization (SEO) success. Right? Except this isn’t the case anymore. The power of the much-coveted No. 1…
Will Google Penalize Sites That Look The Same?
Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid.…
The new HTTPS report in Search Console | Google Search Central Blog | Google Developers
Wednesday, September 14, 2022 Last year, we released the Page Experience report in Search Console to help site owners understand and fix issues affecting how Google evaluates the page experience…
The State of Digital Accessibility: Three Key Challenges
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Earlier this year, the Department of…
6 Keys To Effective Content That Ranks High On SERPs [Webinar]
You’ve heard the saying, “content is king.” And it’s true – good content is still key to a successful website. But what makes good content? How do you create content…
How To Find Hidden Opportunities
1. Check For Google Penalties The first step is the easiest place to look for a hidden opportunity to help skyrocket your rankings. Is your website currently under any penalties…
18 Popular Link Building Tactics You Should Avoid
Google has been improving its ability to identify manipulative links for decades in response to aggressive search marketers who keep inventing new ways to manufacture links. In simple terms, search…
SEO For Ecommerce Product Pages: 20 Do’s & Don’ts
Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want…
What You Need To Know
In a social media landscape increasingly dominated by the world’s Meta networks and TikTok, another channel is starting to get some much-deserved recognition: Reddit. Second to TikTok in terms of…
expanding eligibility with Product structured data | Google Search Central Blog | Google Developers
Tuesday, September 13, 2022 Google is pleased to announce expanded eligibility for enhanced product experiences in Google Search through the use of Product structured data. These enhanced product experiences were…
How To Add Google Analytics To WordPress
Google Analytics is a free comprehensive tool that allows you to track your web traffic and data. Google Analytics will show you how many people visit your site, individual pages,…
How To Use Guest Posting To Enhance Your SEO
Are you looking for a life-proven, evergreen and performance-boosting search engine optimization (SEO) tactic? There is one that will never outgrow its relevance. Yes, we are talking about backlink building.…
Twitter Testing “WhatsApp Share” Button in India
Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country. The feature, which was…
Microsoft Ads Unveils New Smart Campaign Features
Microsoft Ads announced a new, simplified Smart Campaigns setup experience on Thursday, September 8th. The update also includes a key new feature that sets them apart from Google Ads. If…
5 Things I Learned About E-A-T by Analyzing 647 Search Results
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As a writer at a content…
Strike Balance. Achieve Maximum Results [Ebook]
Getting users to your website is only half the battle. What kind of experience are they having when they get there? Can users find what they need with ease? We’ve…
A Guide To Get Started
According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S.…