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How To Drive Traffic & Engagement With Push Notifications
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Do you want to drive more traffic to your website? Do you need visitors…
How to Create a Niche Site That Earns 4 Figures a Month in 6 Easy Steps
Niche sites have significant earning potential. So much so that they can eventually replace your regular “9 to 5.” But to reach that point, you need to know how to…
30 Crazy Social Media Facts Marketers Need To Know
Social media has become an integral part of our lives. From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends,…
Google Search Console Updates Structured Data Report
Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. The update is rolling out to…
TikTok Taps Into GIPHY’s Video Clips With New Editing Tool
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. TikTok Library is the name of the…
Hotel Booking Links Now Available In Google Search & Maps
Last year, Google introduced a way for hotels to show free booking links. This month, Google announced an expansion of free booking links. These free links are now available on…
Accessibility Not A Direct Ranking Factor
Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. This is stated during a the Google Search Central SEO office-hours hangout recorded on…
Top Digital Marketing Trends for 2022: Oracle Survey Results
To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all…
7 Best Free SEO Tools in 2022 To Help Beginners Get Started
There are constantly new tools being created to help make our lives easier as bloggers, businesses and social media creators. Whether you’ve built your own website from scratch or used…
Who’s Best At Earning The Click & How It’s Done
Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity with…
What It Is & How to Do It
You may have heard the expression, “The best content doesn’t win; distribution does.” This is why simply creating great content isn’t enough. You need a distribution strategy to make sure…
4-Step SEO Waltz: Tackle SEO Challenges Head-On
Trying to establish a more consistent SEO structure within your organization? Wish every SEO fire had a more standardized, easy-to-follow solution? We know – no two days in SEO are…
The Essential Guide to Customer Acquisition
Customers are the lifeblood of any business. Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business.…
7 Insights Into Marketing To Grow Your Agency In 2022
95% of agencies met or exceeded revenue goals for 2021 by focusing on profitable service offerings. Will 2022 be another great year for agency growth? We believe it will be,…
21 Web Directories You’ll Still Want To Use
If you were link building in the early 2000s, you may remember submitting one or more websites to a relevant directory with a decent PageRank to acquire an easy backlink.…
YouTube Testing ‘Search Chips’ On Desktop
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could…
What Is A Local Link & How To Find More Local Link Opportunities
Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality…
Why Did Your Google Business Profile Get Suspended?
Having a Google Business Profile (GBP) is the best way for a local business to rank high on Google – in the Local Pack, the Local Finder, and on Google…
Adding context to structured data issues in Search Console | Google Search Central Blog | Google Developers
Monday, March 28, 2022 To help you identify structured data issues more effectively, starting tomorrow Search Console is adding more context to its error reporting. For example, if a website…
Google’s New Search Console URL Inspection API: What It Is & How to Use It
Diagnosing technical issues on your website can be one of the most time-consuming but important aspects of running a website. To make things worse, Google only allows you to inspect…
How To Make Paid Search Work For B2B Marketing
High CPCs. Low search volume. Unqualified leads. B2B marketers face endless challenges when attempting to generate results from paid search. Learn how to make paid search work to drive better…
How to Get Backlinks: 15 Proven Tactics
Link building isn’t rocket science. There’s no secret club where only an elite few get taught how to build links. Anyone can do it. But it’s harder than it needs…
Google Sunsetting URL Parameters Tool Next Month
Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. There’s no action required for current users of the tool, Google…
the URL Parameters tool | Google Search Central Blog | Google Developers
Monday, March 28, 2022 In short: We’re deprecating the URL Parameters tool in Search Console in 1 month. There’s no action required from the current users of the tool. The…
Title Tag Rewrites: 7 Months Later
Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from…
The Ultimate Tried & Tested Guide
Customer acquisition cost (CAC) can be enormous for many SaaS companies. A good way to reduce that is to balance advertising with cheaper and often more sustainable marketing channels and…
State Of Organic Marketing In 2022: Top SEO Priorities [Webinar]
What will your SEO focus be this year? What has your organization done to adapt to an environment where global events are constantly changing? Are you interested in how other…
13 Content Marketing Ideas for Small Businesses
Content marketing is hot today. Look at the meteoric rise in interest over the past 20 years, according to Google Trends: Many small businesses have successfully grown using content marketing.…
The Content Marketer’s Guide to Performance Reviews
Employee performance reviews have been used in companies for decades. For employees, these reviews are an opportunity to get feedback on their work and even a raise. For managers, reviews…
15 Proven Ways to Drive More Traffic to Your Blog
Struggling to gain traction on your blog? Consumed tons of “ultimate guides” and courses, but traffic didn’t budge? A few years ago, we found ourselves in the same predicament. Traffic…