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What It Is & How to Do It
You may have heard the expression, “The best content doesn’t win; distribution does.” This is why simply creating great content isn’t enough. You need a distribution strategy to make sure…
4-Step SEO Waltz: Tackle SEO Challenges Head-On
Trying to establish a more consistent SEO structure within your organization? Wish every SEO fire had a more standardized, easy-to-follow solution? We know – no two days in SEO are…
The Essential Guide to Customer Acquisition
Customers are the lifeblood of any business. Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business.…
7 Insights Into Marketing To Grow Your Agency In 2022
95% of agencies met or exceeded revenue goals for 2021 by focusing on profitable service offerings. Will 2022 be another great year for agency growth? We believe it will be,…
21 Web Directories You’ll Still Want To Use
If you were link building in the early 2000s, you may remember submitting one or more websites to a relevant directory with a decent PageRank to acquire an easy backlink.…
YouTube Testing ‘Search Chips’ On Desktop
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could…
What Is A Local Link & How To Find More Local Link Opportunities
Link building is a critical piece of any local SEO strategy and whether you’re a brick-and-mortar business or service area business, link building can help improve your rankings. Finding high-quality…
Why Did Your Google Business Profile Get Suspended?
Having a Google Business Profile (GBP) is the best way for a local business to rank high on Google – in the Local Pack, the Local Finder, and on Google…
Adding context to structured data issues in Search Console | Google Search Central Blog | Google Developers
Monday, March 28, 2022 To help you identify structured data issues more effectively, starting tomorrow Search Console is adding more context to its error reporting. For example, if a website…
Google’s New Search Console URL Inspection API: What It Is & How to Use It
Diagnosing technical issues on your website can be one of the most time-consuming but important aspects of running a website. To make things worse, Google only allows you to inspect…
How To Make Paid Search Work For B2B Marketing
High CPCs. Low search volume. Unqualified leads. B2B marketers face endless challenges when attempting to generate results from paid search. Learn how to make paid search work to drive better…
How to Get Backlinks: 15 Proven Tactics
Link building isn’t rocket science. There’s no secret club where only an elite few get taught how to build links. Anyone can do it. But it’s harder than it needs…
Google Sunsetting URL Parameters Tool Next Month
Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. There’s no action required for current users of the tool, Google…
the URL Parameters tool | Google Search Central Blog | Google Developers
Monday, March 28, 2022 In short: We’re deprecating the URL Parameters tool in Search Console in 1 month. There’s no action required from the current users of the tool. The…
Title Tag Rewrites: 7 Months Later
Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from…
The Ultimate Tried & Tested Guide
Customer acquisition cost (CAC) can be enormous for many SaaS companies. A good way to reduce that is to balance advertising with cheaper and often more sustainable marketing channels and…
State Of Organic Marketing In 2022: Top SEO Priorities [Webinar]
What will your SEO focus be this year? What has your organization done to adapt to an environment where global events are constantly changing? Are you interested in how other…
13 Content Marketing Ideas for Small Businesses
Content marketing is hot today. Look at the meteoric rise in interest over the past 20 years, according to Google Trends: Many small businesses have successfully grown using content marketing.…
The Content Marketer’s Guide to Performance Reviews
Employee performance reviews have been used in companies for decades. For employees, these reviews are an opportunity to get feedback on their work and even a raise. For managers, reviews…
15 Proven Ways to Drive More Traffic to Your Blog
Struggling to gain traction on your blog? Consumed tons of “ultimate guides” and courses, but traffic didn’t budge? A few years ago, we found ourselves in the same predicament. Traffic…
Yoast WordPress Plugin Update Causes Fatal Errors
Yoast WordPress SEO plugin released an update but it soon became apparent that something went horribly wrong for some users. It appears that the problem caused fatal errors. Negatively affected…
YouTube Confirms Shorts Views Don’t Count For Monetization
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program (YPP). Channels in the YPP are able to…
What’s The Alternative To Spending $7 Million On A Super Bowl Ad?
Two years ago, I asked, “Is a Super Bowl ad is the equivalent of lighting money on fire?” Advertisers just ran a total of 66 commercials during this year’s “Big…
How To Do A Sitemap Audit For Better Indexing & Crawling Via Python
Sitemap auditing involves syntax, crawlability, and indexation checks for the URLs and tags in your sitemap files. A sitemap file contains the URLs to index with further information regarding the…
How To Completely Optimize Your Google Business Profile
Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps.…
The 9 Most Important SEO KPIs You Should Be Tracking
If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are situational; they are specific…
Why Search Console Query Reports Are Inconsistent
Google’s John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of search queries than the…
How Language Model For Dialogue Applications Work
Google creating a language model isn’t something new; in fact, Google LaMDA joins the likes of BERT and MUM as a way for machines to better understand user intent. Google…
Twitter DM Search Lets You Find Messages By Keyword
Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords. This update to Twitter DM search is rolling out to…
Google Removed 7 Million Fake Business Profiles In 2021
In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. Additionally, Google prevented tens of…