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The 5-Step Process To Setting Crystal Clear PPC Goals
Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages. While those elements are…
Non-Profit Organization Announces Free Domain Names
A non-profit organization that is supported by Cloudflare, GitHub, and other organizations has open-sourced domain names, making them available with no catches or hidden fees. The sponsor of the free…
Tips For Running Competitor Campaigns In Paid Search
Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as the following may arise: Is bidding on your competitors ethical?…
Common Hosting Defenses Ineffective Against WordPress Threats
Patchstack published a case study that examined how well Cloudflare and other general firewall and malware solutions protected WordPress websites from common vulnerability threats and attack vectors. The research showed…
Should Small Brands Go All In On TikTok For Audience Growth?
This week’s Ask An SEO question is about whether small brands should prioritize TikTok over Google to grow their audience: “I keep hearing that TikTok is a better platform for…
How To Create a CRO Strategy That Turns Traffic Into Revenue
Align: Within the first second, visitors should feel confident they’ve found what they were looking for. This immediate connection is the opposite of bounce rate and sets the stage for…
Finding The Balance That Wins Retrieval
Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and aligning content with E-E-A-T principles. Those things still matter. But…
Why Lazy Loading Can Delay Largest Contentful Paint (LCP)
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading helps and when it can slow pages. Splitt used a…
Google Confirms New Google Verified Badge for Local Services Ads
Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified, the badge will replace several different trust signals that advertisers and consumers…
SEO “Chunk Optimization” is Overrated
Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search…
Google AI Mode Adds Agentic Booking, Expands To More Countries
Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra subscribers enrolled in Labs. What’s New Booking Reservations AI Mode…
Inspiro WordPress Theme Vulnerability Affects Over 70,000 Sites
A vulnerability advisory was published for the Inspiro WordPress theme by WPZoom. The vulnerability arises due to a missing or incorrect security validation that enables an unauthenticated attacker to launch…
Google Quietly Announces Search Partner Network Placement Visibility
Google quietly rolled out a change advertisers have wanted for years: site-level reporting for the Search Partner Network. Until now, advertisers could only opt in or out, with little understanding…
Why Lower Traffic Might Be Better
There once was a time when digital marketers chased traffic. The more traffic a website attracted, the more marketers felt satisfied and closer to attaining their goals. But, this once…
Search Central Live is back to Mexico City | Google Search Central Blog | Google for Developers
Search Central Live is back to Mexico City Stay organized with collections Save and categorize content based on your preferences. Wednesday, August 20, 2025 Leer en español We’re very excited…
Why High-Intent Visibility Can Still Underperform
In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all high-intent visibility translates to sales-ready traffic, especially in long sales…
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Get the week’s best marketing content Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However, over the past months, some SEOs…
How AI Search Can Drive Sales & Boost Conversions
AI search has completely changed the way customers make decisions. If you’re still just tracking data instead of driving sales from AI search, you are missing out. Join Bart Góralewicz,…
Standby As Google Cannibalizes Itself (While Also Devouring All Of Us)
In 2023, I wrote about a provocative “what if”: What if Google added an AI chatbot to Search, effectively cannibalizing itself? Fast-forward to 2025, and it’s no longer hypothetical. With…
WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites
A vulnerability advisory was issued for a WordPress Contact Form 7 add-on plugin that enables unauthenticated attackers to “easily” launch a remote code execution. The vulnerability is rated high (8.8/10)…
Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic
Ahrefs released a public dashboard that tracks how much referral traffic websites receive from Google Search versus ChatGPT, with monthly updates. The first dataset covers three complete months across 44,421…
Why CrUX & Search Console Don’t Match On Core Web Vitals
Google’s Barry Pollard recently explained why website owners see different Core Web Vitals scores in Chrome User Experience Report (CrUX) versus Google Search Console. The short answer: both tools can…
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads
Just under one month ago, on July 23, 2025, Amazon vanished from Google Shopping ads overnight. No trial, no warning, no phased retreat. One of the biggest advertisers on the…
Are Google’s AI Travel Results Uncovering More Hidden Gems? [Data Study]
Google’s AI-generated results reshape how people search, and Google has said that websites should expect traffic fluctuations and that prior success in organic Search does not guarantee future success in…
Tired Of SEO Spam, Software Engineer Creates A New Search Engine
A software engineer from New York got so fed up with the irrelevant results and SEO spam in search engines that he decided to create a better one. Two months…
Why The Last Year Has Been The Biggest Challenge For CMOs
I’ve spent 30 years navigating the turbulent waters of what was once called “internet marketing” and is now called “digital marketing.” Based on my experience, the past year has been…
A Round-up of All the Great Talks From MozCon London 2025
Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy. Source link
OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go
OpenAI is rolling out a new subscription tier called ChatGPT Go, a competitively priced version that will initially be available only to users in India. It features ten times higher…
Google Makes Merchant API Generally Available: What’s New
Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio. Merchant API is now generally available.…
Mueller Confirms Small Pilot Group
Google says the new Trends API is opening to a “quite small” set of testers at first, with access expanding over time. The company formally announced the alpha at Search…