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Relying Too Much On AI Is Backfiring For Businesses
As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without oversight or expertise, these tools can cause more problems than they solve.…
Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity
Get the week’s best marketing content Does being mentioned more on the web lead to more mentions in AI assistants? I’m defining mentions as the number of web pages that…
How To Get The Perfect Budget Mix For SEO And PPC
There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus PPC. But that doesn’t mean the decision should be based…
AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)
In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there is no clearer signal than the fact that Google has…
Google AI Overviews Target Of Legal Complaints In The UK And EU
The Movement For An Open Web and other organizations filed a legal challenge against Google, alleging harm to UK news publishers. The crux of the legal filing is the allegation…
The Medicai + Ahrefs Success story
Medicai used Ahrefs to accelerate their organic traffic against their competitors using a combination of programmatic and content-based strategies. Get an account for Ahrefs. Everyday once you wake up, open…
What Is Paid Media: Types & Examples
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But…
SEO Rockstar “Proves” You Don’t Need Meta Descriptions
An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a lift in traffic. Coincidentally, another well-known SEO published an article…
The MozCon London 2025 Final Agenda Has Arrived!
Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI’s impact, conversion strategies,…
Are You Still Optimizing for Rankings? AI Search May Not Care.
No ranking data. No impression data. So, how do you measure success when AI-generated answers appear and disappear, prompt by prompt? With these significant changes to how we optimize for…
Explaining The Great Decoupling To C-Level
Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console, you may have noticed something odd. Your pages are showing up more…
AI Search in 2025: Three Key Insights from BrightEdge’s AI Overview and ChatGPT Analysis
The AI search landscape is evolving at breakneck speed, and our latest data from BrightEdge’s Generative Parser™ and AI Catalyst reveals patterns that every SEO and marketing professional needs to…
Does Being Mentioned on High Traffic Pages Influence AI Mentions?
Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or web visibility as the estimated…
Essential WordPress Plugins Every Site Should Have
WordPress is the most popular content management system in the world, arguably because of its ability to become virtually any kind of website users want it to be. This flexibility…
Cloudflare Sparks SEO Debate With New AI Crawler Payment System
Cloudflare’s new “pay per crawl” initiative has sparked a debate among SEO professionals and digital marketers. The company has introduced a default AI crawler-blocking system alongside new monetization options for…
YouTube Targets Mass-Produced Content in Monetization Update
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know. YouTube is updating monetization policies to target inauthentic content. This change…
5 High-Impact Ways to Integrate Traditional & Digital Marketing
As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be…
Is Google About To Bury Your Website?
Is your SEO strategy ready for Google’s new AI Mode? Is your 2025 SERP strategy in danger? What’s changed between traditional search mode and AI mode? Will Google’s New AI…
YouTube Adds New Viewer Metrics To Track Audience Loyalty
YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories. The update introduces three viewer types: new, casual, and regular.…
PR in the Age of AI Search: Why Earning Mentions Matters More Than Ever
Search is evolving faster than ever—and that’s opening up a big new opportunity for PR teams. Thanks to AI-powered search engines like Google’s AI Overviews, ChatGPT, and Perplexity, more people…
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience…
The 8 Best AI Detectors, Tested and Compared
We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even…
Do SEOs Agree On How To Use Them?
A discussion on LinkedIn about LLM visibility and the tools for tracking it explored how SEOs are approaching optimization for LLM-based search. The answers provided suggest that tools for LLM-focused…
How To Adjust Your Content Strategy for Google’s AI Mode
Here are some tips to make your content retrieval-ready: Ensure every section can stand on its own because the AI may lift it without the surrounding context Use clear, descriptive…
Google AI Mode Shows 91% URL Change Across Repeat Searches
A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap between AI Mode sources and traditional organic search rankings. Published…
Core Updates Build On Long-Term Data
Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks. The comment was made during a public discussion on…
How to Build a Website (Start to Finish, With Walkthroughs)
You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate…
Keywords Are Dead, But The Keyword Universe Isn’t
Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search…
How Can I Turn Low-Converting Traffic Into High-Value Sessions?
This week’s Ask an SEO question comes from an ecommerce site owner who’s experiencing a common frustration: “Our ecommerce site has decent traffic but poor conversion rates. What data points…
Google’s Trust Ranking Patent Shows How User Behavior Is A Signal
Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for…