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How Enterprise Search And AI Intelligence Reveal Market Pulse in 2025
The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as a digital acceleration in 2020-2021 has evolved into an AI-driven…
Google Integrates Search Console Insights Into Main Platform
Google has rolled out a new version of Search Console Insights, now integrated directly into the main Search Console interface. This update ends the standalone beta experience. The new report…
Many Top Sites Have Invalid HTML And Still Rank
A recent discussion on Google’s Search Off the Record podcast challenges long-held assumptions about technical SEO, revealing that most top-ranking websites don’t use valid HTML. Despite these imperfections, they continue…
DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data
German data protection official Meike Kamp has filed a formal request that Apple and Google remove the DeepSeek app from their respective app stores for the illegal transfer of users’…
Google Rolls Out June 2025 Core Update
Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete. Google’s June 2025 core update began rolling out on June…
The new Search Console Insights report is here | Google Search Central Blog | Google for Developers
The new Search Console Insights report is here Stay organized with collections Save and categorize content based on your preferences. Monday, June 30, 2025 Following a long period of testing…
Social Video Is Not PPC Video
Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social videos for paid campaigns. What works organically on TikTok or Instagram often falls…
How To Use Paid Search & Social Ads For Promoting Events
Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a…
Google’s New MUVERA Algorithm Improves Search
Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like YouTube), and…
YouTube Tests AI Features To Improve Search & Discovery
YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The experimental tools include an AI-powered search results carousel for Premium users and a…
A Strategic Imperative For Travel And Tourism Operators
The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for many…
The Lean Guide to Product Research
Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and…
Google Tests ‘Preferred Sources’ To Personalize Top Stories Section
Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the…
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum
Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how the search giant views itself as a company and the…
Google Launches Offerwall To Expand Monetization Options
Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional ads. The tool, now generally available after testing with over…
AI Traffic Has Increased 9.7x in the Past Year
Though still custom event tracking in Web Analytics). I wanted to see if other sites were experiencing any AI traffic growth–especially now that zero-click search has taken hold. We decided…
Balancing Content That Converts With Content That Builds Brand Authority
This week’s Ask an SEO question comes from Rachel P., who wants to find the middle ground between conversion-focused pages and authority-building content: “How do I balance content that converts…
How To Weed Out Less Qualified Audiences From Your PPC Campaigns
To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong.…
Google’s ‘srsltid’ Parameter Appears In Organic URLs, Causing Confusion
Google’s srsltid parameter, originally meant for product tracking, is now showing on blog pages and homepages, creating confusion among SEO pros. Per a recent Reddit thread, people are seeing the…
Query Fan-Out
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Today’s Memo is all about query fan-out – a foundational concept behind AI Mode that’s quietly rewriting the…
What Every CMO Needs To Know
In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure budget decisions, lumping…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation…
How to Future-Proof Your SEO Strategy with Relevance Engineering
What is AI Mode? Google announced that as of May 2025, AI Mode would be available to all users in the United States, with plans for a broader international rollout…
AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors
Google is forever telling us that AI search is better quality… When they get to a decision to click out, it’s a more highly qualified click… What we hope to…
80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)
AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in…
The Right Message To The Right People
This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Mapping content to the traditional funnel adds no…
The Expert-Reviewed Guide to Automotive SEO
I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair…
6 Key Findings From Marketing Leaders
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been…
My Exact 7-Step Framework for Brand SEO (With Templates)
Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived. However, that changed when Google and OpenAI turned most…
The Smart SEO Guide To Executing A Large-Scale Site Migration
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. We’ve all felt it, that sinking feeling in your stomach when your site…