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And The Truth? This Writing Style Screams AI
Six months ago, you could spot AI-generated text by its polished grammar, rigid essay structure, suspicious fondness for em dashes – and, of course, the inevitable emoji bullets (🔥🚀✨). The…
How Web Performance Impacts Shareholder Value
Despite years of digital transformation talk, too many CEOs and CFOs still treat the corporate website as a necessary marketing expense, a sunk cost with limited upside. I have far…
Are AI Search Summaries Making Evergreen Articles Obsolete?
Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers. He posits that…
How To Adapt To The New SEO Visibility Rules
This post was sponsored by Semji. The opinions expressed in this article are the sponsor’s own. For three decades, SEO has been the cornerstone of digital visibility. Keywords, backlinks, and…
How To Diversify Your Traffic Outside of Google SERPS
How to build a brand-led content strategy that drives demand outside search You’ll learn to move beyond traditional pillar-based models and create problem-solution content for specific audience segments. I’ll show…
Most Americans Want AI Labels, Few Trust Detection
A new Pew Research Center survey reveals a gap between people’s desire to know when AI is used in content and their confidence in being able to identify it. Seventy-six…
Making SEO Personas Actionable Across Teams
Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era,…
Search Central Live Dubai 2025 | Google Search Central Blog | Google for Developers
Search Central Live Dubai 2025 Stay organized with collections Save and categorize content based on your preferences. Tuesday, September 23, 2025 For the first time, Search Central Live is coming…
Review Signals Gain Influence In Top Google Local Rankings
A new analysis from Search Atlas quantifies the interaction between proximity and reviews in local rankings. Proximity drives visibility overall, while review signals become stronger differentiators in the highest positions.…
Finding The Perfect Balance Between AI And Human Control In Google Ads
Google Ads in 2025 looks nothing like it did in 2019. What used to be a hands-on, keyword-driven platform is now powered by AI and machine learning. From bidding strategies…
AI-Generated Content 101 for Marketers and Creators
The pros are of using AI for content are obvious: content gets done faster, cheaper, and often technically better. But there are cons, too, like the fact that AI-generated content…
Is It A Boost Or A Waste Of Time?
Many popular WordPress SEO plugins and content management platforms offer the ability to generate LLMs.txt for the purpose of improving visibility in AI search platforms. With so many popular SEO…
How To Grow Brand Awareness When Traffic Stalls
This post was sponsored by AdRoll. The opinions expressed in this article are the sponsor’s own. Text‑heavy AI Overviews blocking your brand? The “People Also Ask” that you could scroll…
Google Confirms August Spam Update Is Complete
Google says the August 2025 spam update has finished rolling out worldwide. The rollout ran from August 26 to September 22, and applied globally in all languages. Early third-party data…
How AI Mode Will Redefine Paid Search Advertising
Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads,…
A Guide for Winning the Searcher, Not Just the SERP
UX and SEO are interconnected in more ways than many people realize. User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers.…
AI Agents & The Future Of Content Strategy (Part 3)
For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users on the other. This outdated…
I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either
We’re all trying to figure out the future of content marketing. Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great…
Google Answers SEO Question About Keyword Cannibalization
Google’s John Mueller answered a question about a situation where multiple pages were ranking for the same search queries. Mueller affirmed the importance of reducing unnecessary duplication but also downplayed…
The Future of AI in Search | Whiteboard Friday Revisited With Britney Muller
Five years after this video was created, the idea that machine learning might be “far outside the scope of your SEO work” seems outrageous. But you can understand why it…
Internal WordPress Conflict Spills Out Into The Open
An internal dispute within the WordPress core contributor team spilled into the open, causing major confusion among people outside the organization. The friction began with a post from more than…
DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins
Google returns to court on Monday for the remedies phase of the Department of Justice’s ad-tech antitrust case, where the government is asking the judge to order a divestiture of…
The Future Of Rank Tracking Can Go Two Ways
Digital marketers are providing more evidence that Google’s disabling of the num=100 search parameter correlates exactly with changes in Google Search Console impression rates. What looked like reliable data may,…
SEO For Paws Live Stream Conference: Free Tickets Out Now
The next SEO For Paws will be held on Sept. 25, 2025. The live stream features a stellar speaker list that includes some of the industry’s best SEO professionals and…
What It Is and How to Optimize for It
Millions of people still turn to Google for answers. But there’s also a growing number of people who are turning to AI assistants like ChatGPT, Claude, and Perplexity directly for…
Stop Losing SEO Traffic: AI-Powered Strategies to Detect, Fix, and Drive [MozCon 2025 Speaker Series]
I’ve spent the past year fielding the same panicked question from clients repeatedly: “Why is traffic down, and what can we do about it?” While AI features cannibalize clicks, there…
Google Brings AI Mode To Chrome’s Address Bar
Google is rolling out AI Mode to the address bar in Chrome for U.S. users. This move is part of a series of AI updates, including Gemini in Chrome, page-aware…
Google Introduces Three-Tier Store Widget Program For Retailers
Google is expanding its store widget program into three eligibility-based tiers that you can embed on your site to display ratings, policies, and reviews, helping customers make informed decisions. Google…
Directed Bias Attacks On Brands?
Before we dig in, some context. What follows is hypothetical. I don’t engage in black-hat tactics, I’m not a hacker, and this isn’t a guide for anyone to try. I’ve…
AI Platform Founder Explains Why We Need To Focus On Human Behavior, Not LLMs
Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can. Large language models (LLMs) and generative AI…