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Track, Prioritize & Win In AI Search
AI search is reshaping buyer discovery. Every week, 800 million searches happen across ChatGPT, Claude, Perplexity, and other AI engines. If your brand isn’t showing up, you’re losing leads and…
Research Shows How To Optimize For Google AIO And ChatGPT
New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the time. BrightEdge concludes that each AI search platform is interpreting…
How To Find Conversion Opportunities With Audience and Keyword Research
SparkToro helped me understand that my ideal customers are women aged 30-40 who spend time on Reddit, Google, and Pinterest. They care about brand prestige and storytelling and love treating…
How Do You Prioritize Technical SEO Fixes?
Today’s question cuts to the heart of resource management for SEO: “How do you prioritize SEO fixes when technical debt keeps piling up and you can’t get dev resources?” In…
How to Win in AI-Powered Search
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them instantly without having to click and sift through different websites.…
SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question
For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many…
WordPress Trademark Applications Rejected By USPTO
The United States Patent and Trademark Office has rejected the WordPress Foundation’s applications for trademarks on the phrases “Managed WordPress” and “Hosted WordPress.” But WordPress isn’t walking away just yet.…
New Strategies To Gain Local Search Visibility
This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of Search and brand discovery requires an Enterprise-to-Local strategy. Traditional keyword-driven…
Google Brings Loyalty Offerings To Merchant Retailers
Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing,…
Google Says GSC Sitemap Uploads Don’t Guarantee Immediate Crawls
Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that any of the URLs will be crawled right away. A…
Professionals Trust Their Networks Over AI & Search
LinkedIn reports that professionals are more likely to seek workplace advice from people they know than from AI tools or search engines. A new LinkedIn study finds that 43% turn…
Perplexity’s Discover Pages Offer A Surprising SEO Insight
A post on LinkedIn called attention to Perplexity’s content discovery feed called Discover, which generates content on trending news topics. It praised the feed as a positive example of programmatic…
What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP via @sejournal, @AdamHeitzman
Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When the Click Disappears: Surviving SEO…
Why The C-Suite Must Take Web Effectiveness Seriously
Over the years, I’ve worked with numerous companies that engaged me to create world-class Search organizations and win the global search game, only to block the majority of the initiatives…
Google Wants To Show More Links In AI Mode
Google says it’s actively working to surface more source links inside AI Mode. Robby Stein, VP of Product for Google Search, outlined changes designed to make links more visible. Stein…
Consumer Trust And Perception Of AI In Marketing
This edited excerpt is from Ethical AI in Marketing by Nicole Alexander ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Recent research highlights intriguing paradoxes in…
ChatGPT Vs. Google At Every Stage Of The User Journey
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! More data shows ChatGPT isn’t taking market share away from Google. Instead, it’s expanding the range of use…
Over $12 Billion Lost To Hidden Tactics
This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an ad that looks just like your favorite brand’s ad,…
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The August spam update started August 26 and applies worldwide. Expect…
Perplexity Launches Comet Plus, Shares Revenue With Publishers
Perplexity announced Comet Plus, a monthly subscription that pays participating publishers when people read their work and when AI systems use it to answer questions. The company says subscriber payments…
Perplexity Comet Browser Vulnerable To Prompt Injection Exploit
Brave published details about a security issue with Comet, Perplexity’s AI browser, that enables an attacker to inject a prompt into the browser and gain access to data in other…
How To Leverage AI To Modernize B2B Go-To-Market
In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes. Many organizations see AI as the definitive means…
The 5-Step Process To Setting Crystal Clear PPC Goals
Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages. While those elements are…
Non-Profit Organization Announces Free Domain Names
A non-profit organization that is supported by Cloudflare, GitHub, and other organizations has open-sourced domain names, making them available with no catches or hidden fees. The sponsor of the free…
Tips For Running Competitor Campaigns In Paid Search
Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as the following may arise: Is bidding on your competitors ethical?…
Common Hosting Defenses Ineffective Against WordPress Threats
Patchstack published a case study that examined how well Cloudflare and other general firewall and malware solutions protected WordPress websites from common vulnerability threats and attack vectors. The research showed…
Should Small Brands Go All In On TikTok For Audience Growth?
This week’s Ask An SEO question is about whether small brands should prioritize TikTok over Google to grow their audience: “I keep hearing that TikTok is a better platform for…
How To Create a CRO Strategy That Turns Traffic Into Revenue
Align: Within the first second, visitors should feel confident they’ve found what they were looking for. This immediate connection is the opposite of bounce rate and sets the stage for…
Finding The Balance That Wins Retrieval
Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and aligning content with E-E-A-T principles. Those things still matter. But…
Why Lazy Loading Can Delay Largest Contentful Paint (LCP)
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading helps and when it can slow pages. Splitt used a…