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build shopper confidence and drive sales | Google Search Central Blog | Google for Developers
Send feedback Thursday, September 18, 2025 When shoppers are online, knowing which store to buy from can be a tough decision. The new store widget powered by Google brings valuable…
How to Claim, Verify, and Manage Google Business Profiles at Scale
Claim and Verify All Listings with a Domain Email We all know how to claim and verify a Google listing, but many don’t realize that the account you use to…
Google Discover Adds Social Media Posts & Follow Buttons
Google is updating Discover with two changes that could change how your content finds readers. You can now follow publishers directly in Discover, and Google will start showing social posts…
How To Measure Brand Marketing Efforts (And Prove Their ROI)
Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and…
Google Is Hiring An Anti-Scraping Engineering Analyst
Google is hiring a new anti-scraping czar, whose job will be to analyze search traffic to identify the patterns of search scrapers, assess the impact, and work with engineering teams…
How To Win Brand Visibility in AI Search
AIOs, LLMs & the New Rules of SEO AI Overviews are changing everything. Your impressions might be up, but the traffic isn’t following. Competitors are showing up in AI search…
How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]
When Teal brought me in, their bottom-of-funnel content was barely moving the needle. Blog posts weren’t driving demos, and there was no clear understanding of how published content impacted conversion.…
YouTube Monetization Updates Across Long-Form, Shorts, & Live
YouTube has announced a suite of monetization updates designed to help creators diversify their revenue streams. Key updates include dynamic sponsorship for long-form videos, brand linking in Shorts, AI-powered product…
YouTube Adds Title A/B Testing And “Ask Studio” Analytics
YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio ‘Ask Studio’ lets you query analytics in plain language…
Personas Are Critical For AI search
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Here’s what I’m covering this week: How to build user personas for SEO from data you already have…
The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners
Visibility in AI search is still in its early stages, which means you’re not late to the game—you’re actually early. Most businesses haven’t even started tracking their AI mentions, let…
High Volumes Or High Authority Evergreen Content?
This week’s Ask an SEO question comes from an anonymous user: “Should we still publish high volumes of content, or is it better to invest in fewer, higher-authority evergreen pieces?”…
When Advertising Shifts To Prompts, What Should Advertisers Do?
When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see…
Why The Right Leader Is Critical For Success
Unless you have been living under a rock, you would have seen or experienced the evolution of marketing in recent years; often centered around the marketing leader and the chief…
F*** Traffic: How To Prioritize Conversion Over Vanity Metrics
Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to explain to your stakeholders why the graphs keep falling. Traffic was the go-to success…
Google Search Console Adds Achievements Report To Track Milestones
Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. Achievements now live inside Search Console. …
1 In 4 Conversations Now Seek Information
New research from OpenAI and Harvard finds that “Seeking Information” messages now account for 24% of ChatGPT conversations, up from 14% a year earlier. This is an NBER working paper…
10 Ways to Use Ahrefs’ Brand Radar to Grow AI Visibility
SEO has undeniably changed. To stay discoverable in search, AI, and beyond, brands now need to track visibility in AI Overviews, chatbots, and LLM responses. And that’s where Ahrefs’ Brand…
Google Modifies Search Results Parameter, Affecting SEO Tools
Google appears to have disabled or is testing the removal of the &num=100 URL parameter that shows 100 results per page. Reports of the change began around September 10, and…
Rulings Preserve WP Engine’s Lawsuit
The judge overseeing the legal battle between WP Engine versus Automattic and Matt Mullenweg issued a ruling that fully dismissed two of WP Engine’s claims, allowed several to proceed, and…
You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.
Traditional search tracking is built on a simple promise: type a query, get a result, and track your ranking. AI doesn’t work that way. Assistants like ChatGPT, Gemini, and Perplexity…
3 Different Ways To Do Bulk Updates On WordPress
One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive WordPress multisites from one instance of WordPress. Another is that…
Google Uses Infinite 301 Redirect Loops For Missing Documentation
Google removed outdated structured data documentation, but instead of returning a 404 response, they have chosen to redirect the old URLs to a changelog that links to the old URL,…
The 2025 Return | Google Search Central Blog | Google for Developers
Search Central Live Tokyo: The 2025 Return Stay organized with collections Save and categorize content based on your preferences. Friday, September 12, 2025 Get ready, Japan! We’re thrilled to announce…
The Top CMS For Core Web Vitals
The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The July update…
Google Expands YMYL Guidelines To Cover Election & Civic Content
Google published a new edition of its Search Quality Evaluator Guidelines. The update clarifies that the Your Money Your Life (YMYL) category now covers election and voting information, along with…
Explaining Google’s AI Search Experiments To Your C-Suite
Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About…
Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company
Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under the Ahrefs umbrella. As part of the deal, Detailed founder…
Bias In Search: Visibility, Perception, And Control
Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The…
Amazon Experiences Drop In Google Search Visibility
New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google…