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Google Confirms New Google Verified Badge for Local Services Ads
Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified, the badge will replace several different trust signals that advertisers and consumers…
SEO “Chunk Optimization” is Overrated
Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search…
Google AI Mode Adds Agentic Booking, Expands To More Countries
Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra subscribers enrolled in Labs. What’s New Booking Reservations AI Mode…
Inspiro WordPress Theme Vulnerability Affects Over 70,000 Sites
A vulnerability advisory was published for the Inspiro WordPress theme by WPZoom. The vulnerability arises due to a missing or incorrect security validation that enables an unauthenticated attacker to launch…
Google Quietly Announces Search Partner Network Placement Visibility
Google quietly rolled out a change advertisers have wanted for years: site-level reporting for the Search Partner Network. Until now, advertisers could only opt in or out, with little understanding…
Why Lower Traffic Might Be Better
There once was a time when digital marketers chased traffic. The more traffic a website attracted, the more marketers felt satisfied and closer to attaining their goals. But, this once…
Search Central Live is back to Mexico City | Google Search Central Blog | Google for Developers
Search Central Live is back to Mexico City Stay organized with collections Save and categorize content based on your preferences. Wednesday, August 20, 2025 Leer en español We’re very excited…
Why High-Intent Visibility Can Still Underperform
In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all high-intent visibility translates to sales-ready traffic, especially in long sales…
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Get the week’s best marketing content Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However, over the past months, some SEOs…
How AI Search Can Drive Sales & Boost Conversions
AI search has completely changed the way customers make decisions. If you’re still just tracking data instead of driving sales from AI search, you are missing out. Join Bart Góralewicz,…
Standby As Google Cannibalizes Itself (While Also Devouring All Of Us)
In 2023, I wrote about a provocative “what if”: What if Google added an AI chatbot to Search, effectively cannibalizing itself? Fast-forward to 2025, and it’s no longer hypothetical. With…
WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites
A vulnerability advisory was issued for a WordPress Contact Form 7 add-on plugin that enables unauthenticated attackers to “easily” launch a remote code execution. The vulnerability is rated high (8.8/10)…
Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic
Ahrefs released a public dashboard that tracks how much referral traffic websites receive from Google Search versus ChatGPT, with monthly updates. The first dataset covers three complete months across 44,421…
Why CrUX & Search Console Don’t Match On Core Web Vitals
Google’s Barry Pollard recently explained why website owners see different Core Web Vitals scores in Chrome User Experience Report (CrUX) versus Google Search Console. The short answer: both tools can…
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads
Just under one month ago, on July 23, 2025, Amazon vanished from Google Shopping ads overnight. No trial, no warning, no phased retreat. One of the biggest advertisers on the…
Are Google’s AI Travel Results Uncovering More Hidden Gems? [Data Study]
Google’s AI-generated results reshape how people search, and Google has said that websites should expect traffic fluctuations and that prior success in organic Search does not guarantee future success in…
Tired Of SEO Spam, Software Engineer Creates A New Search Engine
A software engineer from New York got so fed up with the irrelevant results and SEO spam in search engines that he decided to create a better one. Two months…
Why The Last Year Has Been The Biggest Challenge For CMOs
I’ve spent 30 years navigating the turbulent waters of what was once called “internet marketing” and is now called “digital marketing.” Based on my experience, the past year has been…
A Round-up of All the Great Talks From MozCon London 2025
Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy. Source link
OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go
OpenAI is rolling out a new subscription tier called ChatGPT Go, a competitively priced version that will initially be available only to users in India. It features ten times higher…
Google Makes Merchant API Generally Available: What’s New
Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio. Merchant API is now generally available.…
Mueller Confirms Small Pilot Group
Google says the new Trends API is opening to a “quite small” set of testers at first, with access expanding over time. The company formally announced the alpha at Search…
LinkedIn Alerts You When Posts Drive Profile Views & Followers
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help. LinkedIn will notify you when posts generate profile views and new…
Growth Strategies and Metrics For the AI Era
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results from Google’s AI Overviews, and…
AI Systems Often Prefer AI-Written Content, Study Finds
A peer-reviewed PNAS study finds that large language models tend to prefer content written by other LLMs when asked to choose between comparable options. The authors say this pattern could…
5 Places to Optimize Beyond Google
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online. And here’s the thing: they’re not just looking on Google…
Why CMOs Should Rethink ROAS As A North Star Metric
If you lead a marketing team, chances are you’ve had this conversation: “How are the campaigns doing?” “Well, our ROAS is 4:1.” The room breathes a collective sigh of relief.…
OpenAI Updates GPT-5 To Make It Warmer And Friendlier
OpenAI updated GPT-5 to make it warmer and more familiar (in the sense of being friendlier) while taking care that the model didn’t become sycophantic, a problem discovered with GPT-4o.…
Google Expands iOS App Marketing Capabilities
Running iOS app campaigns in Google has never been straightforward. Between Apple’s privacy changes and evolving user behavior, marketers have often felt like they were working with one hand tied…
Google Answers Question About Core Web Vitals “Poisoning”
Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance poisoning attack. Google’s John Mueller and Chrome’s Barry Pollard assisted…