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Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed guidance advising websites to block auto-translated pages via robots.txt. …
The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches
Get the week’s best marketing content I wanted to know which websites are mentioned the most often in AI Assistants. This should give some indication of which sites are being…
Is Google About To Bury Your Website?
The new AI Mode is rewriting the rules of search. Are you ready? Google’s AI-generated answers are starting to dominate the SERPs, pushing traditional results further down the page. If…
Marketers Using AI Publish 42% More Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at AI’s impact…
Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid
Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media forecast to…
First Thoughts & Survival Strategies
The new AI Mode tab in Google’s results, currently only active in the U.S., enables users to get an AI-generated answer to their query. You can ask a detailed question…
Why’s GA4 Reporting Higher Traffic Than GSC?
Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve…
Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for how search works today and where it’s heading. Here’s what…
Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push
Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14…
YouTube Begins Showing Posts In The Shorts Feed
YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works…
Google Shows Why Rankings Collapsed After Domain Migration
Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration…
Google Launches Loyalty Program Structured Data Support
Google now supports structured data that allows businesses to show loyalty program benefits in search results. Businesses can use two new types of structured data. One type defines the loyalty…
3 Examples Of Product-Led SEO
Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led…
Adding markup support for loyalty programs | Google Search Central Blog | Google for Developers
scuba_diving Come deep dive with us at our first ever 3-day SEO conference in Bangkok on July 23-25! Apply now for Search Central Live Deep Dive 2025. Send feedback June…
What’s the Point of AI Detectors?
I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…
Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl
Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist, with one non-existent URL receiving over two million hits, essentially…
Google’s Local Job Type Algorithm Detailed In Research Paper
Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes…
How AI Detects Customer Hesitation (And Converts It Into Sales)
Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail. Then I hesitated. “Will these pinch my wide feet?” Three…
What Are Good Google Ads Benchmarks In 2025? [STUDY]
Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our…
WordPress Co-Founder Mullenweg’s Reaction To FAIR Project
The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository…
WordPress Co-Founder Mullenweg’s Reaction To FAIR Project
The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository…
How to Communicate Site Migration to Clients
So, once you realize there is some migration going on, here are some questions to ask. So first, a timeline. When is the launch date? That’s the most important thing.…
WordPress Plugin Platform Offers Proactive Security Scanning
WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers both human and advanced AI plugin reviews to help plugin developers keep…
Google’s Update To Recipe Structured Data Confirms A Ranking Criteria
Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe…
Social Media As A Customer Service Tool: Trends And Best Practices
Every tweet, direct message, and comment holds weight. Social media has long been a connectivity platform, where users engage with friends, colleagues, and family. In recent years, it’s also evolved…
Newly Released Data Shows Desktop AI Search Referrals Dominate
BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called attention to potential disruption from Apple if it breaks with…
Respected SEO Rockstar Deconstructs SEO For Google’s AI Search
One of the SEO industry’s SEO Rockstars recently shared his opinion about SEO for generative AI, calling attention to facts about Google and how the new AI search really works.…
Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch Filter
Google has published guidelines on what to do if your rankings are affected after being incorrectly flagged by Google’s SafeSearch filter. The new documentation offers three actions to take to…
Google Shares Details Behind AI Mode Development
Google has shared new details about how it designed and built AI Mode. In a blog post, the company reveals the user research, design challenges, and testing that shaped its…
18 Real-Life Analogies to Explain SEO to Anyone
Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach. Source link