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The State Of SEO 2026: How To Survive
Two-thirds of SEO professionals say original content creation is their secret weapon, but there’s a problem nobody talks about. While content creation drives the best results, it’s also the hardest…
Will The Anti-Monopoly Ruling Crack Open Google’s Data?
It’s worth repeating — I am not a lawyer. Personally, I believe that Judge Mehta and his team were technically competent, conscientious, and even courageous at times. Google also wisely…
Who Owns Web Performance? Building A Framework For Digital Accountability
In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just…
Google Ads Rolls Out New Creative & Omnichannel Tools
Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend…
Google Retiring Core Web Vitals CrUX Dashboard
Google has announced that the CrUX Dashboard, the Looker Studio-based visualization tool for CrUX data, will be retired at the end of November 2025. The reason given for the deprecation…
How To Position Your Agency As An AI Search Authority
This post was sponsored by Visto. The opinions expressed in this article are the sponsor’s own. Clients keep asking a new question: “Are we visible in AI search?” This is…
100 Most Cited Domains in ChatGPT
100 most cited domains in ChatGPT globally The top most cited domains in ChatGPT globally are Reddit, Wikipedia (English, Spanish, and German versions), Amazon, and TechRadar. Globally, ChatGPT seems to…
Google AI Max For Search Goes Global In Beta
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s…
5 Key Differences Despite the Similarities
In 30 seconds, here’s what you need to know about the differences between SEO and GEO: SEO (Search Engine Optimization): Getting your website to show up in Google searches. Goal:…
Trust Still Lives In Blue Links
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability…
5 Ways Content Marketers Can Build Consumer Trust
In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build…
AI Is Changing Local Search Faster Than You Think
For multi-location brands, local search has always been competitive. But 2025 has introduced a new player: AI. From AI Overviews to Maps Packs, how consumers discover your stores is evolving,…
Why Every Team Needs a Content Engineer [MozCon 2025 Speaker Series]
Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s often just to generate drafts faster without fixing the underlying problems of quality, consistency, or…
Google Drops Search Console Reporting For Six Structured Data Types
Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters. Search Console and Rich Results Test stop…
Google Gemini Adds Audio File Uploads After Being Top User Request
Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers and content teams, it means you can push recordings straight…
Structured Data’s Role In AI And AI Search Visibility
The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same…
Event in Chinese focusing on international ecommerce | Google Search Central Blog | Google for Developers
Send feedback Monday, September 8, 2025 As part of our broader APAC plan, which includes new Deep Dive events and two local language editions, we are happy to announce the…
Anthropic Agrees To $1.5B Settlement Over Pirated Books
Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books to help train Claude. If approved, plaintiffs’ counsel says it would be…
Google Publishes Exact Gemini Usage Limits Across All Tiers
Google has published exact usage limits for Gemini Apps across the free tier and paid Google AI plans, replacing earlier vague language with concrete numbers marketers can plan around. The…
What The Remedies Really Mean For Search, SEO, And AI Assistants
When Judge Amit P. Mehta issued his long-awaited remedies decision in the Google search antitrust case, the industry exhaled a collective sigh of relief. There would be no breakup of…
How to Resolve Duplicate Content
So first off, what is duplicate content? Essentially, duplicate content is content that appears in more than one place on the Internet. But this may not be as cut and…
Why You Need Sprints, Not Checklists
There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether we’re talking about an organic result in a search engine,…
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win AI Search [MozCon 2025 Speaker Series]
Every few years, a shiny new acronym takes over the SEO industry. This time, it’s Generative Engine Optimization (GEO), and everyone’s talking about it like it’s the future of search.…
Your Login Pages May Be Hurting Your SEO Performance
Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs all show the same bare login form, Google may treat them as…
AI Overviews Use FastSearch, Not Links
A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum Opinion in the Google antitrust case featured a passage that offers a…
AI Search Sends Users to 404 Pages Nearly 3X More Than Google
New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms. An Ahrefs study shows that AI assistants send users to…
Let’s Look Inside An Answer Engine And See How GenAI Picks Winners
Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under the hood, there’s no magic. There’s a fight happening. This…
How Do I Nail A PPC Job Interview For Google & Meta Ads?
It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the pressure to stand out in interviews that are increasingly demanding…
20 New York City Adventures for MozCon Attendee
Here are a few recommendations for lunch, dinner, snacks – you name it! All within walking distance of the MozCon venue. Tony DiNapoli’s Family-style Italian Walk time: 10 minutes |…
8 GEO Strategies For Boosting AI Visibility in 2025
This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website.…