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Should We Optimize for AI Mode?
Now I am going to come over here and talk about best practices that we should be doing. And I use the word “best practices” because AI Mode should be…
ChatGPT Appears To Use Google Search As A Fallback
Aleyda Solís conducted an experiment to test how fast ChatGPT indexes a web page and unexpectedly discovered that ChatGPT appears to use Google’s search results as a fallback for web…
Content That Enables & Adds Value In The Modern Search World
Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather than showing readers how those features will make a genuine…
5 Ways To Prove The Real Value Of SEO In The AI Era
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional…
Google Confirms CSS Class Names Don’t Influence SEO
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects SEO. While some aspects of CSS have no bearing on…
Google Search Central APAC 2025: Everything From Day 3
Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was crawling, and day two of the event focused on indexing,…
Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews
Google’s Gary Illyes confirmed that AI Search does not require specialized optimization, saying that “AI SEO” is not necessary and that standard SEO is all that is needed for both…
21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events
Purna Virji — Principal Consultant & Global Program Manager at LinkedIn I’ve spoken at conferences worldwide but still need to disappear into a bathroom stall to recharge between sessions. People…
Google Search Central APAC 2025: Everything From Day 2
The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing.…
Validity Of Pew Research On Google AI Search Results Challenged
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample…
Google’s New AI Search Experiment
Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The goal is to help you find information by grouping related…
Turning Question Maps Into Real AI Retrieval
If you spend time in SEO circles lately, you’ve probably heard query fan-out used in the same breath as semantic SEO, AI content, and vector-based retrieval. It sounds new, but…
Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google unveiled three new shopping features today that use AI to enhance the way people discover and buy products. The updates include a virtual try-on tool for clothing, more flexible…
Breaking News From Search Central Live
Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The…
a new way to access Search Trends data | Google Search Central Blog | Google for Developers
Thursday, July 24, 2025 We’re excited to let you know that the Google Trends API is here! Google Trends has been around for a long time, and the website has…
Is Traditional SEO Becoming Obsolete?
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work. Source link
Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem
Pew Research Center tracked real web browsing behavior and confirmed what many publishers and SEOs have claimed: AI Overviews does not send traffic back to websites. The results show that…
AI PPC Strategies For Business Growth
Marketers tend to prioritize top-of-funnel awareness and bottom-funnel conversion efforts. Yet, the mid-funnel stage is where prospects actively weigh options and is crucial for sustained growth and profitability. Overlooking this…
AI Overviews Drive 10% More Queries, Per Q2 Earnings
New data from Google’s Q2 2025 earnings call suggests that AI features in Search are driving higher engagement. Google reported that AI Overviews contribute to more than 10% additional queries…
Google Shares SEO Guidance For State-Specific Product Pricing
In a recent SEO Office Hours video, Google addressed whether businesses can show different product prices to users in different U.S. states, and what that means for search visibility. The…
Google Makes It Easier To Talk To Your Analytics Data With AI
Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini. Announced by Matt Landers, Head of Developer…
Google Search Central APAC 2025: Everything From Day 1
Search Central Live Deep Dive Asia Pacific 2025 brings together SEOs from across the region for three days of insight, networking, and practical advice. Held at the Carlton Hotel Bangkok…
Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not
At Google Search Central Live Deep Dive Asia Pacific 2025, Cherry Prommawin and Gary Illyes led a session on how AI fits into Search. They asked whether we need separate…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind: “What kind of AI Overview keywords still drive clicks?”, and “Is there a…
Make Sure Your Brand Stands Out In The New SEO Era
Wish you could control what AI says about your brand? You’re not alone. As generative search becomes the default for tools like ChatGPT, Gemini, and Claude, fewer people are clicking…
A Charcuterie Board Inspired Me To Launch an SEO Meetup: Here’s How It’s Going So Far
One of the main things I’ve noticed at events is that people tend to zone out or get distracted during talks. I have ADHD, and sitting still for long periods,…
How SERP Features Have Evolved in the AI Era
We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year. AI Overviews appeared from nowhere in August 2024, and…
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max has become one of the most talked-about campaign types in PPC for a number of reasons. Some advertisers swear by it, while others remain skeptical, and opinions are…
Google’s Free SEO Tools, Explained
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime. Every SEO—whether beginner…
Operationalizing Your Topic-First SEO Strategy
Last week, I walked through the shift from keyword-first to topic-first SEO – and why that mindset change matters more than ever for long-term visibility in both search and large…