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Reshaping The SERP And What It Means For Your SEO Strategy
For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across a vast, unstructured library. Yet, the foundational vision for the web was…
Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt
In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by ChatGPT, Gemini, and Copilot appear in Google’s top 10 results for the same prompt. Perplexity…
Why Semantic HTML Matters For SEO And AI
tags, it’s much easier for an AI agent to misunderstand what actions it should perform. When you use semantic HTML for things like buttons, links, and forms, the chances of…
Google Is Testing An AI-Powered Finance Page
Google announced that they’re testing a new AI-powered Google Finance tool. The new tool enables users to ask natural language questions about finance and stocks, get real-time information about financial…
Why Agencies Are Replacing PPC With Predictable SEO
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. What if your client’s PPC budget could fund long-term organic growth instead? Why…
How To Effectively Leverage LLMs In SEO & Content
I remember seeing those “God is my co-pilot” bumper stickers since I was old enough to read them. I was a precocious little agnostic, so they always struck me as…
How Do I Avoid Cannibalization On Similar Products?
There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs;…
Cohorts, Clusters, And The Coming AI Ad System
The funnel didn’t disappear. It went invisible. Marketers spent decades perfecting the funnel: awareness, consideration, conversion. We built personas. We mapped content to stages. We watched users click, scroll, bounce,…
OpenAI Launches GPT-5 In ChatGPT To All Users
OpenAI has released GPT-5, now the default model in ChatGPT for all users, including those on the free tier. The new model is positioned as OpenAI’s most capable and reliable…
How to Speed up Content With AI
Point two is citations. These pieces of content are still getting cited in AI Overviews or in ChatGPT. They still sometimes provide the source from where they got the information.…
What’s Next In Content Marketing
Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given…
How To Create Your Instagram Content Plan (With Free Template)
Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform requires strategy and content planning. A content plan is an…
Unique Image Landing Pages Can Help Search Visibility
Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery setups may limit visibility. Google recommends unique landing pages for…
Google Cautions Businesses Against Generic Keyword Domains
Google’s John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead of building distinctive brand names. Speaking on a recent episode of Search…
How To Stay Visible in AI Search [Webinar]
AI search is here. Are you ready for the new rules? The SEO game has changed. Traditional strategies are no longer enough, and some brands are getting lost in the…
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Step 1: Understand your buyer’s intent and awareness level Before deciding which content formats to create, consider: The stakeholder’s role in the buying process Evaluation criteria Familiarity with your product…
Google Expands Performance Max Controls and Reporting
Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more transparency…
How To Discover Who You Are As A Brand
Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content…
6 AI Marketing Myths That Are Costing You Money
Stop letting AI drain your budget. Learn how to make it work for you. Think AI can fully run your marketing strategy on autopilot? Or that AI-generated content should deliver…
Effective SEO Organizational Structure For A Global Company
Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often inconsistent, inefficient, and misaligned with broader digital goals. Too often,…
Advanced Personalization Linked To Higher Conversions
A new study commissioned by Meta and conducted by Deloitte finds that advanced personalization strategies are associated with a 16 percentage point increase in conversions compared to more basic efforts.…
Ecosia & Qwant Launch European Search Infrastructure
Ecosia has begun delivering its own search results for the first time in its 16-year history, starting with users in France who will receive a portion of results from a…
Google Says AI Clicks Are Better, What Does Your Data Say?
Google’s latest blog post claims AI is making Search more useful than ever. Google says people are asking new kinds of questions, clicking on more links, and spending more time…
Why OpenAI’s Open Source Models Are A Big Deal
OpenAI has released two new open-weight language models under the permissive Apache 2.0 license. These models are designed to deliver strong real-world performance while running on consumer hardware, including a…
Claude Opus 4.1 Improves Coding & Agent Capabilities
Anthropic has released Claude Opus 4.1, an upgrade to its flagship model that’s said to deliver better performance in coding, reasoning, and autonomous task handling. The new model is available…
Why Aren’t My Pages Getting Indexed?
This week’s question comes from Xaris, who asks: “Why, even though I have correctly composed and linked the sitemap to a client’s website, and I have checked everything, am I…
5 Key Findings On What Buyers Really Want
Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries, asking questions out loud to…
Google Ecommerce SERP Features 2025 Vs. 2024
In 2024, Google turned the SERP into a storefront. In 2025, it turned it into a marketplace with an AI-based mind of its own. Over the past 12 months, Google…
My Complete AI Content Process for Ahrefs
Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog. I’ll be honest: there are parts of my job that I don’t like. Writing my…
Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants
Perplexity published a response to Cloudflare’s claims that it disrespects robots.txt and engages in stealth crawling. Perplexity argues that Cloudflare is mischaracterizing AI Assistants as web crawlers, saying that they…