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Perplexity published a response to Cloudflare’s claims that it disrespects robots.txt and engages in stealth crawling. Perplexity argues that Cloudflare is mischaracterizing AI Assistants as web crawlers, saying that they…

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and…

Cloudflare announced that they delisted Perplexity’s crawler as a verified bot and are now actively blocking Perplexity and all of its stealth bots from crawling websites. Cloudflare acted in response…

OpenAI’s ChatGPT is on pace to reach 700 million weekly active users, according to a statement this week from Nick Turley, VP and head of the ChatGPT app. The milestone…

AI is rapidly changing the rules of SEO. From generative ranking to vector search, the new rules are not only technical but also reshaping how business leaders make decisions. Join…

You’ve probably seen the headlines like: “AI will kill SEO,” “AI will replace marketing roles,” or the latest panic: “Is your digital marketing job safe?” Well, maybe not those exact…

Researchers tested whether unconventional prompting strategies, such as threatening an AI (as suggested by Google co-founder Sergey Brin), affect AI accuracy. They discovered that some of these unconventional prompting strategies…

As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional…

Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs receive no traffic. They were…

Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they use the new Multi‑Vector Retrieval via Fixed‑Dimensional Encodings (MUVERA) retrieval…

Google Chrome is testing a new way to measure Core Web Vitals in Single Page Applications (SPAs), which is a long-standing blind spot in performance tracking that affects SEO audits…

The Core Web Vitals Technology Report shows the top-ranked content management systems by Core Web Vitals (CWV) for the month of June (July’s statistics aren’t out yet). The breakout star…

New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are rapidly becoming the front door for digital discovery. We’ve entered an era…

Reddit is investing heavily in search, with CEO Steve Huffman announcing plans to position the platform as a destination for people seeking answers online. In its Q2 shareholder letter, Reddit…

OpenAI has rolled back a feature that allowed ChatGPT conversations shared via link to appear in Google Search results. The company confirms it has disabled the toggle that enabled shared…

Google recently fixed a bug that enabled anyone to anonymously use an official Google tool to remove any URL from Google search and get away with it. The tool had…

Cloud security company Wiz discovered a critical flaw in Wix’s Base44 vibe coding platform that enabled attackers to bypass authentication and gain access to private enterprise applications. The relative simplicity…

Bing has updated its sitemap guidance with a renewed focus on the lastmod tag, highlighting its role in AI-powered search to determine which pages need to be recrawled. While real-time…

Bill Hunt is a true pioneer in the industry, with more than 25 years of experience working on the websites of some of the largest multinationals. Having built two large…

How users are starting to interact with the internet has changed and soon will be unrecognizable from the internet we’ve grown comfortable with. With Google integrating AI-powered features into Search,…

In a recent interview, Google’s VP of Product for Search, Robby Stein, shared new information about how query fan-out works in AI Mode. Although the existence of query fan-out has…

An advisory was issued about a vulnerability in the Customer Reviews for WooCommerce plugin, which is installed on over 80,000 websites. The plugin enables unauthenticated attackers to launch a stored…

A security advisory was issued for the AI Engine WordPress plugin, installed on over 100,000 websites, the fourth one this month. Rated 8.8, this vulnerability enables attackers with only subscriber-level…

B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like…

Over the years, I have been asked to audit numerous enterprise search programs, transforming them into world-class solutions. Time and again, I found that the SEO teams were smart, capable,…

A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But,…

New research from enterprise search marketing platform BrightEdge discovered differences in how Google and ChatGPT surface content. These differences matter to digital marketers and content creators because they show how…

This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer…