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Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]
Vanity metrics are frustrating because they don’t treat SEO like a profit-and-loss function, where each page has to earn its keep. Recently, I was working on an enterprise e-commerce site…
Google’s Query Fan-Out Patent: Thematic Search
A patent that Google filed in December 2024 presents a close match to the Query Fan-Out technique that Google’s AI Mode uses. The patent, called Thematic Search, offers an idea…
Google’s Gary Illyes Warns AI Agents Will Create Web Congestion
A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic. Gary Illyes, who works on Google’s Search Relations team, said “everyone and…
Database Speed Beats Page Count For Crawl Budget
Google has confirmed that most websites still don’t need to worry about crawl budget unless they have over one million pages. However, there’s a twist. Google Search Relations team member…
Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata
With the introduction of AI Overviews and ongoing Google updates, it’s been a challenging few years for news publishers, and the announcement that Google Discover will now appear on desktop…
How Do We Shift Google From Our Old Brand Name to Our New One?
The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick in search: “Our company recently went through a rebrand with…
Google Fixes AI Mode Traffic Attribution Bug
Google has fixed a bug that caused AI Mode search traffic to be reported as “direct traffic” instead of “organic traffic” in Google Analytics. The problem started last week. Google…
Google’s CEO Says AI Overviews Website Referrals Are Increasing
Google’s Sundar Pichai said in an interview that AI Overviews sends more traffic to a wider set of websites, insisting that Google cares about the web ecosystem and that he…
Is SEO Still Relevant In The AI Era? New Research Says Yes
New research analyzing 25,000 user searches found that websites ranked #1 on Google appear in AI search answers 25% of the time. This data demonstrates that traditional SEO remains relevant,…
How To Optimize For AI-Driven Search Features
Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it is true and it is seismic. With the rollout of…
The Overlooked Traffic Drop Caused by AI Overviews
If your rankings are stable but your clicks are fading, AI Overviews could be the reason. These AI-powered summaries now show up on nearly half of Google searches. While they…
Should We Stop Creating Informational Content?
Startups would hit Series B and invest heavily in building content moats with aggressive velocity. I worked with content teams publishing an average of 100 blog posts monthly, with 40-50…
Why It Matters More Than You Think
This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️2025 and is reproduced and adapted with permission from Kogan Page Ltd. Building a consistent brand is increasingly important in…
Google Claims AI Overviews Monetize At Same Rate As Traditional Search
Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company…
International SEO In The Times Of AI
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! How does AI change the translation game? We have to acknowledge that AI revolutionizes international expansion. It can…
Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
Google co-founder Sergey Brin says AI is transforming search from a process of retrieving links to one of synthesizing answers by analyzing thousands of results and conducting follow-up research. He…
Generative Engines Are Breaking Web Analytics and Hurting Their Future
Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was…
Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns
Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give up too much human control. At Google Marketing Live, the company showcased…
Strategies from Someone Who Lives It
According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part of nearly everything I…
Connecting The Dots Between Rankings And Results
You’ve finally cracked the first page of Google for your target keywords, but your sales numbers aren’t budging. Sound familiar? As marketers, we’ve all been there. That disconnect between impressive…
What 75,000 Brands Taught Us About Getting Mentioned in AI Overviews
With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should…
The Background Google Didn’t Tell You
On March 29, 2025, the New York Yankees hit a franchise record nine home runs in one game versus the Milwaukee Brewers. To accomplish this feat, they used a bat…
How To Successfully Weave Your Brand Messaging Into Sales Copy
Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty, but it’s not going to get the job done. Just “winging it”…
Re-Designing Your SEO Career – Moz
So another way that is really helpful with stress is to have some techniques. This is a technique I created called BRAVE. So what is it? What does it mean?…
What’s Draining Your PPC Budget and How to Stop It
You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in, but the conversions just aren’t there. What’s going wrong? For…
Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. During a recent Google Marketing Live press session, executives indicated…
Explaining Agentic SEO To The C-Level
AI has quickly carved out a central role in SEO, with widespread adoption across tasks like content generation, image, and video creation. Generative AI makes headlines and is exciting, but…
How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]
Discoverability no longer happens in one place. It’s earned through repetition across the ecosystem, including social media, influencer content, press coverage, affiliate partnerships, and online communities. The organic real estate…
The SEO Bots That ~140 Million Websites Block the Most
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly impact the link index of…
Top 10 Content Management Systems (May 2025)
WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the market is shifting in ways worth paying attention to. As…