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30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search
Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search…
Stop Focusing On Google, It’s Time to Focus On Being Visible
Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While Google remains the king of search, the ground beneath its…
Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]
I’ve worked with enough brands to spot the same problem every time: the click that gets the credit is rarely the one that did the work. Here’s a typical example:…
Google’s Official Advice On Optimizing For AI Overviews & AI Mode
Google has released new guidelines for website owners who want to excel in AI-powered search. In a blog post, Search Advocate John Mueller shared tips for ranking in AI Overviews…
Google AI Mode Is Here, But You Can’t Track It Properly
Get the week’s best marketing content Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success.…
Google Announces Largest Ads Bidding Update In Over A Decade
PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more…
Google AI Measurement Upgrades Announced At Google Marketing Live
During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time…
Top ways to ensure your content performs well in Google’s AI experiences on Search | Google Search Central Blog | Google for Developers
Wednesday, May 21, 2025 As a site owner, publisher, or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our…
How To Measure Topical Authority [In 2025]
Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents revealed in Google lawsuits, my recent UX study of AIOs,…
Structured Data in the AI Search Era
Structured data is a way to label and organize the information on your webpages so machines (and AI) can understand it. Google defines it as “a standardized format for providing…
The AI Bots That ~140 Million Websites Block the Most
AI bots power some of the most advanced technologies we use today, from search engines to AI assistants. However, their increasing presence has led to a growing number of websites…
Why Brand Advertising Matters For Paid Media Performance
The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of AI Overviews and its experimental AI Mode are not surface-level…
New AI Capabilities Announced At I/O
Google has announced updates to its Gemini AI platform at Google I/O, introducing features that could transform how search and marketing professionals analyze data and interact with digital tools. The…
What You Need to Know
At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and AI Overviews available to more people. These updates, which Search…
Content Quality Signals for AI Algorithms
Understanding Content Quality Signals for AI Algorithms In today’s AI-driven search landscape, content quality matters more than ever. Search engines use sophisticated AI algorithms (like Google’s BERT and MUM) to…
LLMO Is in Its Black Hat Era
We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system. That’s where we are with optimizing for visibility in LLMs…
GA4 Custom Event Tracking for SaaS Without the Headache
Custom event tracking gives you real insight into how users engage with your product, not just that they visited. It helps you understand what’s working, where users drop off, and…
Why Didn’t My Keywords Come Back After I Changed My Page Content?
This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as keyword positions were nil. After updating the content, the keywords started appearing,…
Use IndexNow For AI Search And Shopping SEO
Microsoft Bing published an announcement stating that the IndexNow search crawling technology is a powerful way for ecommerce companies to surface the latest and most accurate shopping-related information in AI…
Why SEO Must Evolve Beyond The SERP
The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to remember the glory days of the all-organic search engine results pages (SERP),…
E-E-A-T Implementation for AI Search
Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common.…
74% of New Webpages Include AI Content (Study of 900k Pages)
We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At Ahrefs, our machine learning team has built an AI content…
How To Automate SEO Keyword Clustering By Search Intent With Python
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques,…
Long-Tail Keyword Optimization for AI
Why Long-Tail SEO Matters More Than Ever AI-powered search—especially Google’s AI Overviews—is rewriting the rules of SEO. In the past year alone, long-tail, conversational queries have exploded in frequency. According…
Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs
According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3% of all the people on the planet or 26.6% of…
Does Google’s AI Overviews Violate Its Own Spam Policies?
Search marketers assert that Google’s new long-form AI Overviews answers have become the very thing Google’s documentation advises publishers against: scraped content lacking originality or added value, at the expense…
WordPress Scraper Plugin Compromised By Security Vulnerability
A WordPress plugin that automatically posts content scraped from other websites has been discovered to contain a critical vulnerability that allows anyone to upload malicious files to affected websites. The…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility.…
The Intersection Of Video SEO And Social Media: Tactics To Win
Video content is now a driving force behind consumers’ attention in today’s digital era. Gone are the days of simple blog posts and stock images. Social media has transformed what…
E-E-A-T Implementation for AI Search
Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common.…