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Updating XML Sitemap Dates Doesn’t Help SEO
Google’s John Mueller clarifies that automatically changing XML sitemap dates doesn’t boost SEO and could make it harder for Google to find actual content updates. The “Freshness Signal” Myth Busted…
Reddit Mods Accuse AI Researchers Of Impersonating Sexual Assault Victims
Researchers testing the ability of AI to influence people’s opinions violated the ChangeMyView subreddit’s rules and used deceptive practices that allegedly were not approved by their ethics committee, including impersonating…
ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations
OpenAI has added several new features to ChatGPT’s search tool. You can now shop for products, search through WhatsApp, and see improved source citations. These updates build upon the real-time…
How To Structure Information For AI Search
In the SEO world, when we talk about how to structure content for AI search, we often default to structured data – Schema.org, JSON-LD, rich results, knowledge graph eligibility –…
How to Do an Actually Useful PPC Competitive Analysis Using AI
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with their paid ads on platforms like Google Ads, so you can do it…
Navigating The Complexities Of International PPC Working With Agencies
Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re overseeing paid…
Google Updates Gemini/Vertex AI User Agent Documentation
Google updated the documentation for the Google-Extended user agent, which publishers can use to control whether Google Gemini and Vertex use their data for training purposes or for grounding AI…
Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
We’re talking about pain point pages, and what I mean by that is that these pages can actually be useful for SEO traffic because your users are looking for how…
The 8 Most Important PPC KPIs You Should Be Tracking
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not…
How To Create Content That Gets Links
Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might be stuck chasing low-impact backlinks that barely move the needle.…
YouTube Tests AI Overviews In Search Results
YouTube is now testing AI-powered video summaries in its search results, a feature similar to Google Search’s AI overviews. The new tool helps users find relevant videos faster by highlighting…
Google’s AI Overviews Reach 1.5 Billion Monthly Users
Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach 1.5 billion users per month. This information was revealed during Alphabet’s Q1…
Is WordPress The Right Choice For eCommerce Websites?
WordPress is a popular choice when it comes to building ecommerce websites. Currently, over 4 million live stores are powered by WooCommerce, which runs on the WordPress platform. The platform…
Moz’s Brand Authority: Multi-Market, More Features, More Data!
Multi-market Brand Authority has two practical advantages. First, if you primarily serve the UK, Canada, or Australia, you’re going to be much happier with the data. Here are some concrete…
Developing A Content Strategy In Regulated Industries
Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries means understanding how regulation influences every part of your content…
How To Master Your Message And Create Better Brand Content
If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of…
How To Remove Site From Search Without Verifying Ownership
Google’s John Mueller answered a question on Reddit that showed an easy way to completely remove an entire website from Google’s search index without a search console verified account. The…
The CMO’s Guide To Winning In AI Search With Ahrefs
What happens when no one clicks, but your business still needs to grow? In the age of AI answer engines and fewer clicks, your brand can’t afford to be invisible.…
What It Is & Why It Matters In A Cookieless World
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome…
7 AI Terms Microsoft Wants You to Know In 2025
Microsoft released its 2025 Annual Work Trend Index this week. The report claims this is the year companies will move beyond AI experiments and rebuild their core operations around AI.…
Google’s Martin Splitt Explains How To Find & Remove Noindex Tags
Google’s Search Relations team has released a new SEO Office Hours video with Martin Splitt. He tackles a common problem many website owners face: unwanted noindex tags that keep pages…
Google Quietly Ends COVID-Era Structured Data Support
Google announced that it is dropping support for the 2020 COVID-era Special Announcements structured data type and completely phasing it out by July 31, 2025. The announcement was posted on…
Wix Announces Adaptive Content For Driving Higher Sales & Engagement
Wix announced a new feature that enables businesses to create personalized content for visitors, increasing relevance and opportunities for higher sales and lead generation. The feature integrates AI into the…
Why Longer Content Isn’t Better
You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers. You might even have seen it for yourself.…
How To Onboard Digital Marketing Talent According To Agency Leaders
Effective onboarding of digital marketing talent is key to setting the foundations for a positive employee experience. It’s also vital for accelerating productivity, boosting employee retention, and cultivating a positive…
How Is Answer Engine Optimization Different From SEO?
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe…
Google Analytics Adds New Features For Privacy-Era Tracking
Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New…
Why Do Web Standards Matter? Google Explains SEO Benefits
Google Search Relations team members recently shared insights about web standards on the Search Off the Record podcast. Martin Splitt and Gary Illyes explained how these standards are created and…
AI Use Jumps to 78% Among Businesses As Costs Drop
Stanford University’s latest AI Index Report reveals a significant increase in AI adoption among businesses. Now 78% of organizations use AI, up from 55% a year ago. At the same…
OpenAI Expresses Interest In Buying Chrome Browser
Nick Turley, Head of Product at ChatGPT, testified that OpenAI would be interested in acquiring the Chrome browser should a judge decide to break it off from Alphabet, Google’s parent…