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What If Google Must Sell Chrome?
The next phase of the DOJ’s antitrust case against Google started Monday. Both sides presented different views on the future of search and AI. This follows Judge Amit Mehta’s ruling…
What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it,…
Google Ads 2024 Safety Report Unveils AI Protections
Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended,…
How To Build Consensus Online To Gain Visibility In AI Search
Just like with SEO, it can be tempting to use clever hacks to optimize for AI search. But the problem with hacks is that, as soon as they’re discovered, changes…
AI Overviews Glitch May Hint at Google’s Algorithm
A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may expose…
LLMs That Code: Why Marketers Should Care
Large language models (LLMs) like ChatGPT and Claude are best known for their writing abilities, drafting ad copy, summarizing reports, and helping brainstorm blog content. However, most marketers still know…
What’s The Best Strategy For Your Business?
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority…
How to Be an Effective SEO Mentor — Whiteboard Friday
Set boundaries How to cultivate a successful mentoring relationship. I tell a story about when I did my counseling course like everyone was grown. We decided to set up a…
25 Alternative Search Engines You Can Use Instead Of Google
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of…
Competitor Analysis In Local SEO And How To Gain An Edge
In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t…
How To Plan PPC Campaigns For SaaS Marketing
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of…
SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025
Aleyda Solis’ SEOFOMO published a survey of ecommerce owners and SEOs that indicates a wide range of uses of AI, reflecting popular SEO tactics and novel ways to increase productivity,…
Google Says LLMs.Txt Comparable To Keywords Meta Tag
Google’s John Mueller answered a question about LLMs.txt, a proposed standard for showing website content to AI agents and crawlers, downplaying its usefulness and comparing it to the useless keywords…
How I Built a Brand Awareness Dashboard in Looker Studio
2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a decade, but there’s never been a better time for us to ramp things up.…
Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling
A federal judge has ruled that Google maintained illegal monopolies in the digital advertising technology market. In a landmark case, the Department of Justice and 17 states found Google liable…
MozCon Early Bird Tickets Are Live: Only 200 Available!
MozCon is officially heading to London and New York, and we’re bringing everything you love about the conference with us. 📍 London – Tuesday, August 12 at The Mermaid London…
How Much Should PPC Management Cost?
There have been lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Factors…
AI Overviews Reduce Clicks by 34.5%
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed 300,000 keywords and found that the presence of an AI Overview in the…
How To Get A Job In Digital Marketing in 2025
It can be hard to get a job, especially right now it is difficult to land a job as the market has changed. There are significantly fewer jobs available for…
Its Answer To X’s Community Notes
TikTok is testing a new feature called “Footnotes” that adds extra information to videos on the platform. The test will start today in the United States. What Are TikTok Footnotes?…
Google’s New Domain Structure: What’s Next For Hreflang?
Google is making a big change to its domain structure. Soon, all country-specific Google domains will redirect to Google.com. While this change affects Google’s own domain structure, Google has clarified…
PPC Unlocked: Fast Wins For Smarter Ad Strategies
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense,…
How AI Is Changing The Way We Measure Success In Digital Advertising
Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). However, with the rise of AI,…
How Do You Resolve A WordPress Plugin Conflict?
One of the scariest things that can occur with a WordPress user is that you install a plugin, and upon activation, you get a white screen of death. This screen,…
How to Rank for a Keyword (8 Steps)
You have a target keyword. You want to have your website appear in the search results for that keyword. How do you do that? How do you actually rank for…
My Content Can’t Be Seen When I Disable JavaScript
This week’s question comes from Thomas, who asks: I disabled the JavaScript just to check the content of my webpage, but unfortunately I could not see any content except the…
What You Need To Do Next
This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. Authors: Dan Lauer & Michael Goodman Is the classic funnel model (TOFU-MOFU-BOFU) still relevant…
Aligning Google Ads With Your True Business Objectives
Are your paid campaigns delivering the results that really matter? If your ad strategy is focused only on cost-per-acquisition, you might be leaving long-term growth on the table. It’s time…
Microsoft Monetize Gets A Major AI Upgrade
Microsoft’s Monetize platform just received one of its biggest updates to date, and this one is all about working smarter, not harder. Launched April 14, the new Monetize experience introduces…
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links.…