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Ziff Davis’s Study Reveals That LLMs Favor High DA Websites
While Moz’s Domain Authority (DA) isn’t a ranking factor, the Ziff Davis study confirms it’s a strong directional indicator of site authority, which aligns with the high-quality sources favored in…
Google’s Q4 Earnings Point To An AI-Focused Future
Alphabet Inc., Google’s parent company, reported strong fourth-quarter results for fiscal 2024, primarily driven by its commitment to AI. Alphabet announced revenues of $96.5 billion for Q4 2024, up 12%…
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper…
The Best AI Content Optimization Tools for 2025
Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics…
Why Aggregate Organic Traffic Is A Better Metric
This is my official eulogy for the SEO keyword, which died many years ago, but no one has noticed. As a result, many marketing teams make sub-par decisions, and decision-makers…
5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix]
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs? Have the most…
15 Interview Questions To Ask Your Next Digital Marketer Candidates
Hiring the right digital marketer can make or break your marketing team. With new tools, platforms, and regulations cropping up constantly, you’re not just looking for someone who “gets PPC”…
How WordPress Hot Nacho Scandal Shapes WP Engine Dispute
In a recent interview, Matt Mullenweg referenced three scandals and controversies from his past that have been long forgotten to show how it’s possible that the WP Engine scandal will…
How To Manage Old Content on a News Website
This template allows for a nuanced assessment, helping you prioritize which content to retain, update, or remove. Performance benchmarking After scoring is complete and before you remove any content, establish…
Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says
The U.S. Copyright Office has released a report on how current laws apply to content created by AI. It affirms that AI can assist with the creative process, but only…
2025 Marketing Trends: The End Of SEO? [Webinar] via @sejournal, @hethr_campbell
Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success. The post 2025 Marketing Trends:…
Digital Ads Cost More, Convert Less: Frustration To Blame
New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from…
Finding Balance In Search Marketing
“How is search changing and how do you react to that change?” This was a question in the prep notes for a podcast interview recently. It’s one that, I think,…
Matt Mullenweg Expects WP Engine Dispute Resolution Soon
Matt Mullenweg downplayed his dispute with WP Engine, saying it’s not as big a deal as people are making it out to be and shared that he believes it will…
Create High-Impact Content Using Backward Design — Whiteboard Friday
So now you’re like, “Okay, but Purna, how do I measure it all?” It’s not that hard. What I’ve really found is something that I call the four R’s of…
AI Overviews Data Shows Massive Changes In Search Results
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries.…
Elementor Rolls Out WordPress AI Site Planner
Elementor released a free to use standalone AI app called Site Planner that enables users to create a website in a step by step process beginning with the most general…
Why Genuine Connections Will Drive Social Media In 2025
Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly polished or shallow…
How Do AI Content Detectors Work? Answers From a Data Scientist
There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot…
You.com Deploys USA-Hosted DeepSeek AI Model
You.com AI Assistant and Search announced the deployment of the new open-source DeepSeek AI model, joining advanced models from Anthropic, Meta, Grok, and OpenAI. DeepSeek-R1 is safely hosted on U.S.…
Enterprise SEO Platform Buying Guide
Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it’s integrated into your systems can be even harder. Make sure…
How to Build an SEO Topical Map (With Template)
An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics. It…
Ask A PPC: How Can You Tell If You’re Overspending? via @sejournal, @navahf
Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC. The post Ask A PPC: How Can You Tell…
How to Do a Backlink Gap Analysis (With Template)
A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links…
Google Launches AI Phone Assistant To Call Businesses For You
Google has launched a new tool called “Ask For Me” that uses AI to help you make phone calls to local businesses. “Ask For Me” is designed to streamline the…
My Process for High-Quality, SEO-Friendly Articles
AI can write, but let’s be honest; it can also sound (dare I say) robotic. Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not…
DeepSeek Terms Make Users Liable For Company’s Travel Expenses
DeepSeek’s terms of use contain requirements that may make users reconsider using the app, as they could shift the balance between benefits and perceived risks by imposing significant financial obligations.…
35 Post-Event Survey Questions From Our Sold-Out Conference
In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered how we planned the event from start to finish and how we promoted…
Google To Migrate All reCAPTCHA Services To Cloud Platform
Google is informing users that its reCAPTCHA service will migrate to Google Cloud by the end of the year. An email states that all existing reCAPTCHA keys must be moved…
Google Demand Gen Campaigns Just Got A Major Update
Google is making big moves with its Demand Gen campaigns, thanks to the feedback of advertisers. If you’re not familiar with Demand Gen campaigns, they originally launched in 2023. Shortly…