Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search.…
The New SEO Landscape: 15 Key Ways To Stay Ahead in the Digital Space
Search engines and platform algorithms are constantly in flux. In this ever-changing digital landscape, it’s a matter of “get ahead” or “get lost” for marketers and small business owners. No…
How To Take Marketing Campaigns From Good To Great [Webinar]
What sets a great performance marketing campaign apart from the average ones? In this fast-paced digital landscape, are you doing what it takes to keep up with recent advancements and…
Use Google Ads AI & Machine Learning To Run Better Campaigns
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Our jobs are changing. Each day, Google Ads…
Oh, the 4-Day Workweek? We Crushed It. So Can You.
I have an abnormal nostalgia for a phenomenon from my grad school days known as “Thirsty Thursday.” The combination of evening classes on Thursdays and no classes on Fridays led…
Top 42 Viral Videos Of All Time
This is the third iteration of my YouTube Top Viral Videos of All Time list. The first one included the top 25 YouTube videos that had “gone viral” up to…
Looking for Affordable SEO Services? Here’s What You Need to Know
Good SEO is not cheap. The expertise of the professional and the use of industry tools are just some of the factors that give quality SEO work its price tag.…
An Interview With SEJ CEO, Jenise Uehara
A new study by 4 Day Week Global explores the feasibility and benefits of a four-day workweek. The research follows 200 companies through year-long pilot programs to evaluate the impact…
Threads App Update Includes For You And Following Feeds
The latest social media platform from Instagram and Meta, Threads, has released several new updates to its app in response to user feedback. Threads App Updates: Following Feed, Translations, And…
Over One Billion Bing AI Chat Sessions
Microsoft announced robust fourth quarter and fiscal year results driven by its cloud business for investors in today’s earnings call. Growth In Revenue Ahead of the earnings call, Microsoft posted…
What Does The Norwegian Meta Behavioral Ads Ban Really Mean?
The war on user privacy continues this week, as Meta has been ordered to halt behavioral advertising in Norway. Meta received the order on July 14 from the Norwegian Data…
OpenAI Shuts Down Flawed AI Detector
OpenAI has discontinued its AI classifier, a tool designed to identify AI-generated text, following criticism over its accuracy. The termination was subtly announced via an update to an existing blog…
Conquer the Link Building Ascend With the Skyscraper Technique
The skyscraper technique is a link building and content marketing strategy that aims to improve the visibility and reach of your content by creating high-quality, link-worthy content. It was discovered…
Google Encourages Performance Max Upgrade For DSA And GDA
Google announced two voluntary upgrades to Performance Max for Dynamic Search (DSA) and Google Display (GDA) advertisers. The AI-driven platform optimizes performance across channels by allowing users to customize their…
What Factors Contribute To High On-Page SEO Scores (But Low Domain Authority)
Today’s Ask An SEO question comes from Sommer, who asks: What might be factors contributing to high on-page SEO scores but low domain authority? Today, we will dive into a…
How To Manage Crawl Budget For Large Sites
The Internet is an ever-evolving virtual universe with over 1.1 billion websites. Do you think that Google can crawl every website in the world? Even with all the resources, money,…
ChatGPT Android App Available For Pre-Registration
Artificial intelligence company OpenAI announced the launch of its highly anticipated ChatGPT application for Android devices. Announcing ChatGPT for Android! The app will be rolling out to users next week,…
TikTok Introduces Text Posts To Effortlessly Engage With Followers
To enhance user creativity and self-expression, TikTok has announced the expansion of text posts on its platform, diversifying the content creation experience for its users. This new feature demonstrates TikTok’s…
Bing AI Chat And Copilot For Search Available In Google Chrome
Google Chrome users can now access Microsoft’s Bing AI chat and AI-powered search results on desktop browsers. Screenshot from Bing/Google Chrome, July 2023 Only users logged into Microsoft accounts could…
The Future Of The ‘Everything App’
Twitter is now X after a radical rebranding over the weekend. The iconic bird logo was replaced throughout the social network with a new X logo, and the official @Twitter…
An Essential Guide To SaaS Link Building (With Examples)
Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In…
6 Ways ChatGPT Can Improve Your SEO
Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the…
Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics
Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4…
Google Answers If Matching How It Rewrites Title Is A Good Idea
Google’s John Mueller answered if it’s a reasonable idea to match the title element to how Google rewrites them in the search engine results pages (SERPs). Someone on Mastodon noticed…
Don’t Choose Cheap TLDs, Avoid Spam Risks
Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. In a recent podcast, Google’s Search Relations Team discussed how website owners should approach choosing…
Google’s On Domain Name Selection: Branding Over Keywords
In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often…
Reflecting On 20 Years Of WordPress With The CEO of WooCommerce [Podcast]
Growth, Innovation, and Empowering Online Merchants As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what…
How SEOs and UX Designers Can Work Better Together — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is the final installment of the three-part…
301 Redirect or “404 Error Pages”?
Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think…
How To Succeed In Google Discover
As a search engine optimization specialist, you already know the importance of content that answers query intent. But what happens when an internet user doesn’t know what information they need?…