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Google Is Not Diminishing The Use Of Structured Data In 2026
A recent announcement on the Google Search Central blog gave a Redditor the impression that Google was significantly reducing the use of structured data, causing them to ask if it’s…
13 Things That Changed, 4 Things That Stayed The Same
AI assistants like ChatGPT, Gemini, and Perplexity have become the new places people turn to for answers—handling millions of prompts every day. Even Google now uses AI to generate summaries…
Automattic Disputes Use Of Word “Automatic” For WordPress Product
Lawyers representing Automattic, the for-profit founded by WordPress co-founder Matt Mullenweg, sent a trademark complaint letter to WordPress developer Kevin Geary, asking him to rebrand his WordPress CSS framework, which…
Why Strategic Review Is The Missing Layer In Many SEO Campaigns
Whether you call your SEO efforts a strategy, campaign, or channel, many SEO programs start strong but slowly drift. That could be in the form of reports getting routine, dashboards…
How To Cultivate Brand Mentions For Higher AI Search Rankings
Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity to the forefront. The following ideas should assist in forming…
Google AI Overviews Appear On 21% Of Searches: New Data
Ahrefs analyzed 146 million search results to determine which query types trigger AI Overviews. The research tracked AIO appearance across 86 keyword characteristics. Here’s a concise look at the patterns…
Meta Projected $16B From Scam Ads, Internal Docs Show
Advertisers on Meta may be unknowingly competing against suspected scam ads that stay in auctions at higher “penalty bid” prices. Internal documents obtained by Reuters estimate that around 10% of…
The John Lewis Christmas Winning Formula Returns
It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer…
What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed
What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively safe? Can we predict where AIOs will appear, and even…
Tips To Boost Your Holiday PPC Performance (Get Ready Now)
Black Friday doesn’t sneak up on anyone, yet somehow it still catches advertisers off guard every year. Campaigns launch at the last minute, budgets aren’t ready, and tracking issues surface…
A Step By Step Guide For Growing AI Engine Engagement
This post was sponsored by TAC Marketing. The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search,…
Was It Better Then Or Now?
Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today,…
Google’s Preferred Sources Tool Is Jammed With Spam
Google’s Preferred Sources tool is meant to let fans of certain websites tell Google they want to see more of their favorite sites in the Top News feature. However, Google…
A Playbook For Technology Leaders
Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions,…
Google Warns Against Relying On SEO Audit Tool Scores
Google warned against relying on tool-generated scores for technical SEO audits. Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific…
Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available…
Google Finance Gets AI Deep Search & Prediction Market Data
Google Finance is rolling out Deep Search capabilities, prediction markets data, and enhanced earnings tracking features across its AI-powered platform. The updates expand Google Finance beyond basic market data into…
Where SEO Meets AI Retrieval
Search isn’t ending. It’s evolving. Across the industry, the systems powering discovery are diverging. Traditional search runs on algorithms designed to crawl, index, and rank the web. AI-driven systems like…
What You Missed (and Why It Matters)
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back…
OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT
OpenAI’s CEO Sam Altman sat for an interview where he explained that his vision for the future of ChatGPT is as a trusted assistant that’s user-aligned, saying that booking hotels…
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. If your AI-generated articles don’t rank but sound fine, you’re not alone. AI…
How Founders Are Turning LinkedIn Posts Into Larger Sales Deals
Build Influence, Drive Revenue, and Grow Faster Your voice is your most underused business asset. Founders who post at least 10 times a year on LinkedIn: Generate 33% more leads.…
Using Attribution Paths To Transform Your Google Ads Strategy
Let’s state a fact: Google Ads in 2025 runs on automation. From Smart Bidding and Responsive Search Ads to Performance Max and upcoming AI-driven campaign types, machine learning now determines…
Perplexity Bets $400M On Snapchat To Scale AI Search Adoption
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year. Perplexity will pay Snap $400 million over one year…
Google Deprecates Practice Problem Structured Data In Search
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. Practice problem markup is being deprecated from Google…
Here’s an update on our efforts to simplify the search results page | Google Search Central Blog | Google for Developers
Wednesday, November 5, 2025 We’re constantly working to simplify the search results page, so that it’s quick and easy to find the information and websites you’re looking for. As part…
YouTube Separates Organic & Paid Metrics In Channel Analytics
YouTube introduced separate filtering for organic and paid traffic metrics in YouTube Analytics, allowing you to distinguish between unpaid and promoted content performance. Channels can now filter views, engaged views,…
Solving The Web Effectiveness Stalemate
In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension…
How To Understand AI Mode Rankings
A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages, plus a number of external ranking signals. With AI Mode,…
Kinsta Managed WordPress Host Won’t Charge For Bot Traffic
WordPress managed web hosting company Kinsta announced that it is changing how it bills its customers by not charging users for bandwidth related to unwanted bot and scraper traffic. Daniel…