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4 Marketing Things I’m Doing Differently
Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact, I really loved the diversity—being held in Singapore, I was finally…
New Internet Rules Will Block AI Training Bots
New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training…
Why Great Marketing is Risky as Hell
Last year, we published a children’s book about SEO. We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we…
Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar]
Having a hard time increasing brand search volume and building a strong presence on SERPs, especially in a way that’s not consuming all of your precious time? Let’s face it:…
Accelerate Your SEO Knowledge: New Webinar From Moz
Look, I know it’s tempting to skip the foundational bits of a guide or a course, jump straight into SEO tools, and start implementing changes. After all, time is a…
PPC And Paid Media Budget Planning Tips for 2025
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC…
Getting Started In International SEO: A Quick Reference Guide
In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through…
Automattic Faces Irony Of New WPEngineTracker Protest Site
In an ironic twist to the ongoing dispute between Automattic and WP Engine, a newly published website on WPEngineTracker.com is displaying a protest message against CEO Matt Mullenweg. Copycat Domain…
Cloudflare Blocks Automattic’s WP Engine Tracker For Phishing
Automattic’s WP Engine Tracker website was temporarily blocked by Cloudflare over the weekend as a suspected phishing site, sparking cheers from members of the WordPress subreddit. Meanwhile, someone registered the…
Latest Google AIO Updates May Impact SEO
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is…
The 50 Top Trending Tech Startups (Q4 2024)
We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech. Here’s how we built this list (and how you can do the…
7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday
Up next, we have price anchoring. So price anchoring is a great mental model that has lots of different strengths to it. I really recommend you dive deeper into this…
When To Use Nofollow On Links & When Not To
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on…
LinkedIn Video Posts Generate 3X More Reach, Study Finds
LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times…
YouTube Expands Creator Control Over Ad Partnerships
YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over advertising partnerships. This addresses several long-standing issues in collaborations between creators and…
Fastest Growing & Most In-Demand Positions
LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. Job growth in the financial sector was significant in Q3. Traditional roles are in demand –…
Automattic Taunts WP Engine With Provocative Website
Automattic appears to have created a site that draws attention to the number of customers that have left WP Engine for another web host. The site includes a searchable database…
21 Black Friday Marketing Strategies to Maximize Your Profits
Black Friday, the day after Thanksgiving in the United States, marks the official start of the holiday shopping season. Traditionally, it was a brick-and-mortar shopping event, with crowds flocking to…
Should I Point Guest Post Backlinks To Homepages Or Individual Ones?
This week’s Ask An SEO question comes from Nazim from Islamabad, who asks: “I have a price comparison/aggregator website with my country’s domain. I want to ask what type of…
ChatGPT Vs. Gemini Vs. Claude: What Are The Differences?
Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still discussing the changes that this technology will cause in society and how…
5 Ahrefs AI Features To Automate Your Content & SEO Workflows
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline…
YouTube Launches ‘Data Stories’ For First-Day Video Metrics
YouTube’s latest update introduces experimental features to enhance creator analytics and community engagement, Additionally, YouTube is rolling out improvements to brand collaboration. Key Updates Data Stories YouTube is testing a…
AI-Enhanced Keyword Selection In PPC
Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and trying to predict what people will type into the search bar next…
Google Search Snippets Show Contradictory Information, Study Finds
A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the…
ChatGPT Search May Have A Shot At Google
ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines…
How To Create Helpful Content Post-HCU
8. Infuse content with empathy Empathy in content creation means anticipating user needs, guiding them through challenges, and creating a supportive experience. As Roshni Shaikh, a conversion strategist from Cape…
What Is a Google Broad Core Algorithm Update?
Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named…
How To Optimize Your Ecommerce Site For Holiday Shoppers
Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online. They also present prime opportunities for ecommerce and retail brands to drive incremental revenue…
ChatGPT Search Indexing: Essential Steps For Websites
As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While Bing’s index plays a key role, OpenAI’s system surfaces content using its…
OpenAI Reddit AMA And SEO For ChatGPT Search
CEO Sam Altman and OpenAI executives held a Reddit AMA to answer questions, including those about ChatGPT Search, providing an inside look at how it works. Their answers offer insights…