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Digital Marketing Analytics Made Simple With This Free AI Tool
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate…
Is Google Ads Still Good Value For Money For Low Budget Accounts?
Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value…
How Your Organization Can Implement A Structured Data Strategy
Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide…
Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
Google announced an expansion of its AI-powered search features, enhancing AI Overviews with Gemini 2.0 and introducing a new experimental “AI Mode.” AI Overviews With Gemini 2.0 Google has upgraded…
6 Ways To Use AI To Scale Content Marketing With a Lean Team
This step is essential; without it, Copilot won’t scan the page properly or provide an accurate summary. Review skills, recommendations, and certifications Copilot will highlight key details, including: Professional skills…
Google Updates Robots Meta Tag Document To Include AI Mode
Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This update coincides with the rollout of AI Mode via Google…
WordPress’s Next Phase: Mullenweg Shares What’s Ahead
In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several areas where WordPress is taking advantage of technological changes, including…
How To Handle Duplicate Content Across Multiple Domains
Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I work for a group of schools in the UK. We have 21…
Google’s AI Shopping Tools Transform Ideas Into Real Products
Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for…
Search Central Live is going to Madrid | Google Search Central Blog | Google for Developers
Wednesday, March 5, 2025 Leer en español We’re very excited to announce that Search Central Live is going to Madrid for the first time on April 9! Following successful events…
Mapping Digital Marketing KPIs To Business Outcomes
In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with…
How To Use LLMs for Competitive Research and Gap Analysis
Collect competitor URLs using Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site. =GPT("Based on…
QR Codes For Review Pages
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct…
How Google, ChatGPT, & DeepSeek Handle YMYL Queries
A new study by SE Ranking examines how AI search tools handle Your Money or Your Life (YMYL) queries. The research compared Google AI Overviews (AIOs), ChatGPT, and DeepSeek across…
Does Dwell Time After Google Ad Clicks Impact Organic Rankings?
Lalindra from Ontario asks: “Does the dwell time and user engagement after clicking on Google Ads impact search engine rankings? If yes, since when has this been in effect?” That…
SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)
Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO…
8 Free AI Writing Tools To Speed Up Your Content Creation Process
Perplexity AI is an intelligent research assistant that delivers accurate results with cited sources, prompts, and follow-up questions. It remembers past interactions for a more intuitive experience, making it a…
Google On Low-Effort Content That Looks Good
Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort…
Google’s VP of Ads and Commerce Outlines 2025 Priorities
Google is making big moves in 2025, and unsurprisingly, AI is at the heart of it all. In a recent update, Vidhya Srinivasan, Google’s VP and GM of Ads and…
First Search Central Live in South Africa
On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa! We’re excited to welcome you at Search Central Live South…
Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about…
10 Google Shopping Product Feed Optimization Tips & Tricks
Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data. Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns rely on…
How To Create A Multilingual Website On WordPress
With the rise in ecommerce, we live in a borderless world. Someone sitting on one side of the world could be shopping with a business on the other. This is…
Does WordPress Need Another Site Building Tool? Builderius Thinks So.
A newly released page builder plugin called Builderius elicited enthusiastic feedback in a private WordPress Facebook group. A conversation with one of its principals, Elvis Krstulović, underscored how WordPress’s open…
Google AIO Is Sending More Traffic To YouTube
New data confirms that AIO is becoming an increasingly significant source of traffic to YouTube channels. A closer look reveals that complex search queries, which traditional organic search may not…
Mullenweg Asked If He’s Adaptable To Change
Matt Mullenweg, co-creator of WordPress, recently held a question-and-answer session at WordCamp Asia 2025, where he faced several tough questions. Topics included whether he was open to discussing change, the…
Factors That Correlate With Top Rankings
A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. The research analyzed over 1.6 million videos, focusing on 300 that ranked in the…
What is Index Bloat? — Whiteboard Friday
So in both of these cases, you can generate this very large number of URLs that are getting basically no traffic. So what might we actually do about this or…
Google AI Overviews Trending Toward Authoritative Sites
New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time and industry, offering an explanation of volatility in AIO rankings.…