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Google AI Mode Starts Rolling Out Agentic Booking In Labs
Google is starting to roll out agentic capabilities in AI Mode as a Search Labs experiment. This update enables AI Mode to find and book restaurant reservations, event tickets, and…
Advanced Strategies For Smarter Bidding, Budgets & Audiences
The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI…
LLM Traffic Is Shrinking
LLM referral traffic has been growing +65% year-to-date. But we should assume 0 in the future. LLM Referral Traffic Is Shrinking LLM referral traffic in B2B grew +65.1% since January…
Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed
Get the week’s best marketing content We analyzed our Brand Radar database of 108 million AI Overview queries to see which countries have the most AI Overviews present in Google…
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with…
4 Systems To Operationalize Thought Leadership
In my last article, we covered strategies that turn a founder’s voice into a pipeline driver. The most common follow-up question I get then is about how to do it…
Apple To Lean On Google Gemini For Siri Overhaul
Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted for spring 2026, according to Bloomberg’s Mark Gurman. The custom…
GEO Platform Shutdown Sparks Industry Debate Over AI Search
Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands don’t need a specialized tool…
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Your Money or Your Life (YMYL) covers topics that affect people’s health, financial stability, safety, or general welfare, and rightly so Google applies measurably stricter algorithmic standards to these topics.…
Google Discusses Digital PR Impact On AI Recommendations
Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and…
8 LinkedIn Alternatives For Professional Networking
When it comes to thought leadership and great opportunities, professionals are missing out if they’re not on LinkedIn. It’s the world’s largest professional network with over 1.2 billion members in…
Discounted ChatGPT Go Is Now Available In 98 Countries
ChatGPT Go, OpenAI’s heavily discounted version of ChatGPT, is now available in 98 countries, including eight European countries and five Latin American countries. ChatGPT Go offers everything that’s included in…
Find Out Why You’re Invisible in AI Search
Your brand presence shouldn’t depend on luck, algorithms, or guesswork. It should be built and improved with precision so you show up in all the places that matter, exactly as…
How to Measure Your Brand’s Presence in AI Search
An AI visibility audit provides a structured approach for search and brand teams to assess how their brand shows up on platforms like Google’s AI Overviews, ChatGPT, and Perplexity. It…
Measuring Visibility When Rankings Disappear
Learn How to Track What Really Matters in AI Search Tools like ChatGPT, Perplexity, and Google’s AI Mode no longer deliver ranked results; they deliver answers. So what happens when…
How to Earn LLM Citations to Build Traffic & Authority
Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project…
How To Manage Stakeholders When An Algorithm Update Hits
In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is…
AI Can’t Replace SEO Tools. But It Can Use Them
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of ChatGPT prompts and save $8,400 annually. The post exploded. 500+ likes, 400+ comments,…
How Agentic Browsers Will Change Digital Marketing
The footprint of large language models keeps expanding. You see it in productivity suites, CRM, ERP, and now in the browser itself. When the browser thinks and acts, the surface…
Introducing AI Content Brief: Our Data, Your Creativity
We designed Moz’s AI Content Brief to let LLMs do what they do best—produce natural-language guidance and summaries, built on a core foundation of strong data. You’re in control, and…
How to Update Old Blog Posts for SEO
Not every blog post you publish will rank in search engines. Even if you’ve done keyword research and written great content, it’s not always possible to get things right on…
Anthropic Research Shows How LLMs Perceive Text
Researchers from Anthropic investigated Claude 3.5 Haiku’s ability to decide when to break a line of text within a fixed width, a task that requires the model to track its…
AI Mode, AI Overviews Lift Total Search Usage
Google used its Q3 earnings call to argue that AI features are expanding search usage rather than cannibalizing it. CEO Sundar Pichai described an “expansionary moment for Search,” adding that…
How to Turn Every Campaign Into Lasting SEO Authority
Capture Links, Mentions, and Citations That Make a Difference Backlinks alone no longer move the authority needle. Brand mentions are just as critical for visibility, recognition, and long-term SEO success.…
Chrome To Warn Users Before Loading HTTP Sites Starting Next Year
Google Chrome will enable “Always Use Secure Connections” by default with the release of Chrome 154 in October 2026, the company announced. The change means Chrome will ask for user…
Google Labs & DeepMind Launch Pomelli AI Marketing Tool
Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses. Pomelli scans your website to create…
How Google Discover REALLY Works
This is all based on the Google leak and tallies up with my experience of content that does well in Discover over time. I have pulled out what I think…
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
When Google introduced the transformer architecture in its 2017 paper “Attention Is All You Need,” few realized how much it would help transform digital work. Transformer architecture laid the foundations…
How To Do A Complete Local SEO Audit: 11-Point Checklist
Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google…
AI Search Blueprint: Entity Maps, Structured Data, IndexNow & The Basics
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025,…