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An improved way to view your recent performance data in Search Console | Google Search Central Blog | Google for Developers
Thursday, December 12, 2024 To better help you monitor the recent performance of your content, we’re launching the ’24 hours’ view to the SC performance reports and improving the freshness…
Automattic Removes WP Engine Client List From Tracker Site
Automattic removed a spreadsheet containing the domain names of WP Engine customers from the WP Engine Tracker website. The removal is in response to a preliminary injunction granted to WP…
Update: Google Resolves Indexing Issues
As of December 10, 2024, at 8:16 AM PST, Google has fixed the indexing issues affecting some websites. The company announced this on its Search Status Dashboard, stating: “We fixed…
Insights From Microsoft Ads Partners: Copilot And PMax
Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results…
Google Announces Search Updates Powered By Gemini 2.0
Google has announced a series of updates to Search for 2025, powered by Gemini 2.0, the company’s latest AI model. Updates To AI Overviews One of the most notable updates…
Google AI Overviews Appear In 47% Of Search Results
A new study shows that Google’s AI Overviews appear in nearly half of all search results and take up to 48% of mobile screen space. Conducted by Botify and DemandSphere,…
Estimate Your SEO Potential With This Free ChatGPT Bot
SEO potential is the measure of how much organic traffic you can generate through search engines like Google without a cent spent on ads. This free traffic can translate into…
A Guide For Enterprise Marketers
Smartphones put the world at our fingertips. People have questions that need answering, as well as the services or products they need. All of these things are just a search…
Judge Sides With WP Engine Against Automattic & Mullenweg In WordPress Dispute
A judge ruled in WP Engine’s favor in their request for a preliminary injunction against Automattic and Matt Mullenweg. The court agreed that WP Engine will suffer irreparable harm if…
The Latest Updates and Impacts on Advertisers
TikTok isn’t going down without a fight. On December 9, 2024, TikTok filed an emergency motion to block a law that could ban the app nationwide by January 2025. This…
How Reviews Drive Local SEO Success [Webinar]
Are you or your clients struggling to build trust and stand out in a crowded marketplace? Do you know what truly drives consumers to choose one business over another? Are…
How Significant Is AI Chatbot Traffic In B2B?
The first commercial power plant had only 59 customers when Thomas Edison built it in 1882. Eighteen years later, access to electricity had already expanded to 3.8 million U.S. Americans…
Automattic Acquisition Will Bring AI Into WordPress
Automattic announced the acquisition of WPAI, a company that creates AI-powered functionalities that make WordPress easier and more efficient to use. The core technologies of the current apps will be…
Site Reputation Abuse: Is Your Website at Risk?
Google’s suggestion that off-topic content might be targeted by the algorithm made a lot of people nervous, and for good reason — “off-topic” is hopelessly (deliberately?) vague. Many sites legitimately…
Google Site Reputation Abuse: FAQ Addresses Concerns
Google has released FAQ guidance on its site reputation abuse policy. The update covers important points about managing third-party content and recovery processes. Breaking Down Third-Party Content Rules Google wants…
Google Search Console Update: No More Analytics Data
Google streamlines Search Console Insights by removing Google Analytics data, focusing solely on Search Console metrics for simplicity. Google updates Search Console Insights, removing Google Analytics data. Search Console…
Common Mistakes And How To Fix Them
With the holiday approaching fast, it’s time to go through holiday SEO pitfalls and learn how to avoid and fix them. Salesforce predicts a 2% year-over-year global sales growth for…
Google’s Updated Crawler Guidance Recommends ETags
Google announced an update to their crawler documentation, adding more information about caching which should help better understand how to optimize for Google’s crawler. By following the new guidelines on…
Google Product Studio Rolls Out To Additional Countries
Google just expanded Google Product Studio, its AI-powered tool for creating better product images, to more countries. Originally launched in May 2023, this handy feature is built right into Merchant…
WPForms Plugin Vulnerability Affects Up To 6 Million Sites
The WPForms plugin for WordPress exposes websites to a vulnerability that allows attackers to update subscriptions and issue refunds. This flaw enables attackers to modify data they normally should not…
7 SEO Experts Share Their Thoughts About AI Overviews
Generative AI and the introduction of AI Overviews to SERPs have dominated this year as search has changed more in the last year than in the last 10 or 20…
Reddit Integrates AI-Powered Search With New “Reddit Answers”
Reddit is testing a new AI-powered search feature called “Reddit Answers” with a small group of users in the United States. This tool should help users find information, recommendations, and…
7 Free and Beginner-Friendly Small Business SEO Tools
SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the best tools in the industry.…
25 WordPress Alternatives Best For SEO
WordPress powers hundreds of millions of websites. But, when issues happen internally at WordPress raising uncertainty, the vulnerability of relying on one platform becomes apparent and the need to look…
Crawling December: HTTP caching | Google Search Central Blog | Google for Developers
Monday, December 9, 2024 Allow us to cache, pretty please. As the internet grew over the years, so did how much Google crawls. While Google’s crawling infrastructure supports heuristic caching…
A Complete Guide To PPC Ad Targeting Options
Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether you’re aiming for local shoppers…
Search Will Change Profoundly In 2025
Sundar Pichai, Google’s CEO, was interviewed by Andrew Ross Sorkin at the New York Times DealBook Summit, where he discussed what to expect from Google Search in 2025 but also…
Google Rolls Out One-Click Event Tracking In GA4
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: “Mark as key event”…
Focus On Field Data For Core Web Vitals
Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only on lab data from tools like PageSpeed Insights (PSI) and Lighthouse. This…
How To Optimize TikTok Ads After You Set Up Your Campaign
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity,…