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Google Ads Allows Stock Photos For Image Extensions
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals. This update is part of…
Are HTML Lists A Google Ranking Factor?
Ordered and unordered lists are commonly used in web content to present related items, step-by-step instructions, etc. in an organized way. Using the <ul> element with <li> child elements creates…
Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide
A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps. The vulnerability, listed as CVE-2021-44228 in the Apache Log4j…
Are HTML Heading Tags (H2-H6) A Google Ranking Factor? via @sejournal, @mirandalmwrites
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking…
7 Unexpected Lessons That Changed The Way I Write
If you’ve ever run from the shower to write down an idea or found a quarter in a birthday cake as a kid, you know how some of the best…
How to Automate SEO Keyword Clustering by Search Intent with Python
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
WordPress Security Plugin Exposes +1 Million Websites
The WPS Hide Login WordPress plugin recently patched a vulnerability that exposes users secret login page. The vulnerability allows a malicious hacker to defeat the purpose of the plugin (of…
Best of Whiteboard Friday 2021: How to Explain Domain Authority to a Non-SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Next up in our top three…
Amazon Alexa SEO Tools Is Closing
Alexa.com announced that it will be retiring its marketing services after 25 years. Founded in 1996, Alexa was subsequently acquired by Amazon in 1999. It was initially known for providing…
Meta Introduces Professional Mode For Facebook Profiles
A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. In addition, Facebook Pages are getting new capabilities that…
5 Critical SEO Considerations for SEO in 2022
Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Research published by Milestone showed…
Should You Use Seller Ratings In Your Google Ads Campaigns?
You’ve probably seen seller ratings show up in Google advertising – or perhaps in organic search where they’re being tested. They’re the one- to five-star ratings that sometimes display in…
How To Rank Content And Get Found
We all know that the last two years have been exceptionally tough for travel and tourism, from the biggest corporations all the way down to small local businesses. For most,…
Google’s Guide To User Generated Content
A new guide from Google goes over the acceptable ways to incorporate user generated content (UGC) on your website to ensure you’re following the company’s guidelines. To assist websites with…
Do Links Still Matter for Rankings? A Study by Ahrefs
In the past few years, I’ve seen more people saying that links are dead, they don’t matter for rankings, or they’ve lost their importance. Links are a confirmed major ranking…
Top 7 Tips To Make Your WordPress Site Fast & Secure
Ready to build your first website? Are you shopping for affordable WordPress web hosting? There are multiple types of web hosting solutions to choose from: shared hosting, dedicated hosting, cloud…
Content Optimization According to Google’s UX Algorithm
The current market is dedicated to satisfying the needs of the consumers. There’s a constant race among sellers and manufacturers to meet these expectations, forcing businesses of all sizes to…
7 New & Ongoing Google Business Profile (GMB) Issues, December 2021
This year has been a wild ride when it comes to Google My Business (GMB) – erm, I mean Google Business Profile (GBP). The most notable change in 2021 was…
Facebook AI Hunts & Removes Harmful Content
Facebook announced a new AI technology that can rapidly identify harmful content in order to make Facebook safer. Th new AI model uses “few-shot” learning to reduce the time for…
Tag Pages & Content Tagging For SEO: A Complete Guide
Is tagging important for SEO? A lot of SEO professionals will respond with a tentative, “It depends.” Make no mistake – done incorrectly, tagging can actually have counterproductive impacts on…
Google Reveals Top Searches Of 2021
Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. Data on the top trending searches is…
Nostalgia Marketing & What We Can Learn From John Lewis Ads
You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon their…
Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com
This week’s Ask An SEO question comes from Alan in Calgary, Alberta, who wrote: “I created EmailSanta.com in 1997. I’ve been an avid follower of SEJ and with your help,…
A Simple (But Complete) Guide
Most website owners have to deal with redirects at one point or another. Redirects help keep things accessible for users and search engines when you rebrand, merge multiple websites, delete…
Google Updates Search Results For News Stories On Desktop
Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story. This update is now in effect, which brings news…
8 Problems Causing Slow Page Speeds and How To Fix Them
The performance of your website is one of the most important elements of your online presence. That is why you must tackle any possible issues causing your website to slow…
Web Design Practices That Frustrate SEO Pros
Search engine marketing professionals working with web developers know the frustration of communicating the importance of SEO requirements. That visually stunning website masterpiece could possibly be an equally stunning page…
What It (Really) Is & How to Fix It
Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the “wrong” page. In the words of Patrick Stox, this whole…
Google Is Creating A New Core Web Vitals Metric
In a recent HTTPArchive Almanac article about CMS use worldwide, the author mentioned that all platforms score great on the First Input Delay (FID), a Core Web Vitals metric and…
The US Agency Awards Took To The Virtual Stage On November 23, 2021
This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search…