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State of SEO: Top Insights [Podcast]
Would you like to get high-level leads? Who doesn’t! Using surveys as a lead generation and brand awareness strategy can be very effective. Join Shelley Walsh, Special Projects Editor at…
Should You Pay for Local Listings Management?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Loren Javier It’s a…
Comparing Search Volumes for 72k Keywords [A Study by Ahrefs]
There are two sources of keyword search volume data that come directly from Google: Google Search Console (GSC) and Google Keyword Planner (GKP). We decided to compare the numbers between…
5 Huge Warning Signs Of A Bad SEO Or Digital Marketing Agency
Six of my seventeen years in digital marketing were spent at an agency. It’s where I learned the strategies that shaped who I am as an SEO today. More importantly,…
How to Scale Your Blog SEO in 2021
Every year, you’re inundated with new search engine optimization (SEO) tactics, strategies and controversial experiments. From “SEO Made Simple” to “SEO Demystified”, you may have read a lot of SEO…
An Ecommerce SEO Case Study
Note: Thank you to Pierce Brelinsky, who helped me research and diagnose this issue. It’s no question that Shopify has been growing in popularity over the years. We’ve been seeing…
Facebook Shutting Down Facial Recognition
Facebook announced that it is shutting down it’s use of facial recognition, including for uses related to the visually impaired. Facebook left the door open to exploring on-device facial recognition…
6 Important Features To Consider
Press release distribution, a form of earned media, is an integral part of reputation management, brand exposure, and content marketing. It helps both big corporations and small businesses gain a…
Top Keyword Opportunities Within Striking Distance
Using Python to automate SEO processes can be intimidating for new users – at least, at first. In this column, you’ll find an easy-to-use script you can download and run…
How to Maximize Your Reach Using Google’s Knowledge Graph
Google’s introduction of the Knowledge Graph in 2012 was a seismic shift in search, going from “strings”– directly matching words to other words – to “things” and trying to understand…
How To Report Search Console Issues To Google
Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button. This feature is an expansion of a…
What is SaaS Marketing? 8 Tactics We Use at Ahrefs
SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product. As a SaaS company ourselves, we’re no strangers to the process.…
Search Engine Journal Is Hiring A Paid Media Editor
Search Engine Journal is expanding its editorial team. We’re excited to announce that Search Engine Journal is looking to hire a Paid Media Editor. Apply here or continue reading for…
Why SEOs Need to Invest More in Long-Form Content
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Long-form content can often be overshadowed…
Why You Need To Stop Worrying About Ranking First on Google
To run a successful business in a digital world, the general consensus is you have to be on top of Google’s search results page. The desire to rank number one…
How Can We Outrank Negative Content About Our Company On Google?
Today’s Ask an SEO question comes from Sonia in Maharashtra, who wrote: “Hey, I am facing an issue of trying to outrank an article that speaks negatively about our company.…
WordPress Takes Steps to Achieve Performance Lead
The new WordPress Performance Team, which includes contributors from Google and Yoast, is meeting to plan the next steps for coordinating efforts for improving WordPress performance. A kickoff meeting is…
Can Pro-Privacy Search Engines Replace Google?
Consumers of all ages and demographics are becoming increasingly aware of their growing dependence on technology – in many cases at the expense of their privacy. According to Pew Research…
7 Proven Tips To Get Influencers To Promote Your Brand On A Budget
Influencer marketing has exploded over the past couple of years. Everyone who’s anyone is using it to promote their brands. However, some businesses have learned how to run high-impact campaigns…
Facebook Launches Marketing Analytics Certificate Program
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. Offered in conjunction with Coursera, the program teaches the skills necessary…
Google Shares Tips For Optimizing Job Postings
Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. As we head further into the hottest hiring season…
Google Enhances Search Results For “Deals” Queries
Google is now showing a new set of search results when people look for deals. Searches with words like “deals” and “Black Friday” will trigger a dedicated feed of discounted…
Sarah’s Goodbye
Hello, Moz friends…I’m signing off on the blog after a wonderfully wild, 14-year ride at Moz. It’s time for me to move on and make space for new voices, new…
Push Notifications: Re-Engaging Users in 2022
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Push notifications are one of the most effective channels to re-engage users. But how…
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon
If you want to show Google that your webpages are both relevant to specific keywords and more authoritative than your competitors, topic clusters are one of the best ways to…
Help job seekers understand your job postings by including a complete description
Monday, November 01, 2021 We’ve uncovered an opportunity to improve your job posting pages, and it only takes a few changes to the description field. In the description section of…
OptinMonster Vulnerability Affects +1 Million Sites
WordPress security researchers reported that a flaw in the OptinMonster WordPress plugin was found to allow hackers to upload malicious scripts to attack site visitors and lead to full site…
Is It A Google Ranking Factor?
Giving customers and prospects a way to reach you by phone or email is just good business. It enables people to get in touch and ask questions, raise any concerns…
Title Tags are a Tiny Ranking Factor
Google’s John Mueller, in a YouTube Office-hours hangout, answered a question regarding title tags and search rankings. He addressed whether title tag rewriting impacts rankings and also what effect adding…
How to Fix Google Title Tag Rewrites
In an Office-hours hangout Google’s John Mueller answered the question of what algorithm factors are used to decide title tag rewrites. Mueller offered suggestions for a proactive approach for dealing…