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How We Increased a Law Firm’s Leads by 174% With Content Optimization [Case Study]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content marketing and optimization are crucial…
IndexNow’s Instant SERP Updates Are Here [Podcast]
What if there were a more efficient way to notify search engines whenever your website content changed? Does it bother you that search engine spiders have to crawl every URL…
How to Boost Your Site’s Visibility & Traffic
Since the beta version of Google News was first launched back in September 2002, the news search engine has changed dramatically. And over the years, many best practices of what…
8 Tips to Boost Local Rankings
Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Plenty of guides show you how to do local SEO from…
B2B Keyword Research Done Right With Practical Examples
Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO…
All You Need To Know About Negative SEO
Search engine optimization (SEO) has evolved, and ranking high on Google is harder now than it was three years ago. More businesses are online, pushing Google to continuously change its…
Is Your IP Address A Google Ranking Factor?
Age-old stories and advice like the below from Brian Dean would have us believe that your server’s IP address will affect your rankings. Screenshot by author, July 2021 I mean,…
7 Must-Haves For Fast, Secure WordPress Shared Hosting
Ready to build your first website? Are you shopping for affordable WordPress web hosting? There are multiple types of web hosting solutions to choose from: shared hosting, dedicated hosting, cloud…
Gravatar “Breach” Exposes Data of 100+ Million Users
The security alert company HaveIBeenPwned notified users that the profile information of 114 million Gravatar users had been leaked online in what they characterized as a data breach. Gravatar denies…
What You Need to Know
More than a nice-to-have addition to a website, HTTPS encryption plays an important role in search rankings. HTTPS makes websites safer for users to visit, and that added layer of…
10 Advanced SEO Tips & Techniques You Need To Know
As Google continues to update its algorithm to provide searchers with the best user experience possible, SEO professionals must also update their techniques to stay competitive. If you’re just getting…
LinkedIn Launches In Hindi, Expanding Potential User Base By 600 Million
LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide. After the United States, India is LinkedIn’s…
TikTok Users Can Make Money Through Tips & Gifts
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. These additions to TikTok are part…
10 Most Important PPC Trends To Know In 2022
What are the most important PPC trends that you should focus on in 2022 for greater success? For our fifth annual look at PPC Trends here on Search Engine Journal,…
Landing Page SEO Best Practices & Tips For Success [Webinar]
Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds to thousands of minor updates Google has made to…
Are H1 Tags A Google Ranking Factor?
Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway?…
Are .gov Links a Google Ranking Factor?
Nearly as long as we’ve had search engines, links have been considered the currency of the web. Who links to your website can say a great deal about your associations,…
How Neeva is Creating A Search Experience Without Ads [Podcast]
Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service – premium media without ads. How will…
Best of Whiteboard Friday 2021: UTM Tagging for Google My Business
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As we wind down 2021, we’re…
Hospitality SEO Best Practices For 2022 & Beyond
Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results. Now, the…
10 Content Marketing Trends To Watch In 2022
Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and…
The 11 Best SEO Books You Must Read Today
What was the last book you read? If you are seeking additional information about SEO and search engines, there are many books to choose from to broaden your knowledge. In…
How To Prioritize Content Audit Findings & Take Action
Hey, wait didn’t we already write something about this? Why isn’t this blog post ranking on Page 1 for anything yet? Should we update this content or create a new…
Keep 301 Redirects In Place For A Year
Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. Why a year? Because it takes…
The Future of SEO Strategies
Search engine optimization (SEO) is, by far, one of the most foundational elements of successful digital marketing. Solid SEO strategies can give you the visibility you need, just as a…
SEO Analytics: The Simple Step-By-Step Guide
It’s impossible to prioritize and get approval for your SEO efforts without knowing what is and isn’t working for your website. That’s because you can’t make rational decisions without knowing…
10 WordPress Image Optimization Plugins For Faster Page Speed
Images can make up a massive proportion of your page weight. And that means that optimizing them can make a great deal of difference in your site speed. Given the…
Google Research Develops Better Machine Learning
Google recently published research on a technique to train a model to be able to solve natural language processing problems in a way that can be applied to multiple tasks.…
8 Tips To Grow Your Audience & Reach
Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from…
The 7 Habits of Successful Content Writers
My content and social media team is growing – and fast. With these changes comes an avalanche of strategic and logistical tasks requiring constant attention. Through it all, I find…