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Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about…

Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear…

Multi-site SEO is a complex but essential strategy for businesses managing multiple domains or subdomains. It’s not just about optimizing each site in isolation – it’s about creating a unified…

When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a…

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity.…

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor…

Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief…

Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and…

Google’s John Mueller answered a question on LinkedIn about the ideal content length for performing well on Google. Participants in the discussion pressed for specifics, raised concerns about being SERP-blocked…

Matt Mullenweg portrayed himself as a victim in his dispute with WP Engine, claiming in a tweet and blog post that they are ‘trying to curtail’ his free speech. Social…

SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over…

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many…

Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results.…

Google has announced the retirement of the sitelinks search box feature. This change, set to take effect on November 21, marks the end of a tool that has been part…

A study by The College Investor finds significant inaccuracies in Google’s AI-generated summaries for finance queries. Out of 100 personal finance searches, 43% had misleading or incorrect information. Key Findings…

For many businesses, feeling overwhelmed by SEO best practices, endless checklists, and heaps of data is all too familiar—especially when competitors seem to be growing faster than ever. As SEO…

Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV (CTV) video ad opportunities alongside standard video and display ads. Both Google Ads…

Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users. Shared segments improve consistency…

SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines…

Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance.…

In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s…

Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be stepping down from his current role. The news came on Thursday in…

This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the…

Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority…

This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a…