New Google Search Advisory: Extreme Heat Alerts
Google has announced a series of measures to provide up-to-date and actionable information to help people and cities cope with rising temperatures due to climate change. These initiatives include new…
Google Ads Update: Cross-Channel Conversion Credit Import
Google Ads is introducing a significant change by moving from the previous method of importing the last non-direct click from Google Analytics 4 (GA4) to Google Ads. Now, Google is…
Google Bard vs. the New Bing
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week I’ve been fortunate enough…
Common Mistakes To Avoid When Advertising With PPC for Law Firms
Are you a law firm looking to increase your online presence? Pay-per-click (PPC) advertising may be an efficient tool for reaching out to new clients, but it can also be…
Microsoft Launches Third-Party Government Services Advertising Pilot Program
Microsoft has launched a new advertising pilot program allowing businesses authorized to provide select government services to use Microsoft Ads to reach customers. This creates new marketing opportunities for many…
9 SaaS Marketing Strategies for Sustainable Growth
Sustainable growth for a SaaS company is about creating long-term value that is a) profitable and b) able to be maintained over time without compromising the brand’s reputation. In other…
5 Ways Social Media Pros Are Safely Using AI Right Now
This post was sponsored by Iconosquare. The opinions expressed in this article are the sponsor’s own. Does social media management sometimes feel like 15 jobs rolled into one? We know,…
ChatGPT, Bing, Bard, Or Claude: Generative AI Chatbot Comparison
With the rapid onset of generative AI chatbots, you may wonder which is best for your needs. With the recent release of Google Bard, we decided to test it against…
About This Author, Diverse Views, + More
Google is improving how it helps searchers evaluate information and discover different viewpoints. Finding accurate and reliable information can be daunting as the internet grows and evolves. In response to…
How To Use Performance Max For Travel Campaigns
Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional support tools outside of retail and ecommerce has been strong…
13 Local Search Developments You Need to Know About from Q1 2023
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Can you believe we’ve already sped…
5 Mistakes Inexperienced SEOs Make
If you are an inexperienced SEO, it is easy to make mistakes. And if you make mistakes, your website will not be as successful as it could be. Learn about…
The Pros & Cons To Consider
Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code into…
How to Write Website Content That Ranks (And People Want to Read)
If you want traffic coming to your website, you need website content—but not just any content. Specifically, you need website content that: Ranks on Google – You need a way…
14 Ways To Create Backlink Opportunities
Getting Started: 2023 Link Building Best Practices Let’s quickly cover the basics of link building first: The best backlinks come from high-authority sites whose niche is the same as yours,…
Google Updates Search Console With New Merchant Reports
Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two…
Changes To Government Docs & Services
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. Google’s policy enforcement date is postponed to May 24, 2023,…
Google Enhances Discovery Ads: Boosting Engagement & Conversions
Google is rolling out updates to Discovery ads to help brands excel on the platform’s most engaging ad surfaces. As consumers increasingly shop across multiple online touchpoints, over half use…
Analyzing The February 2023 Product Review Update
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize…
New Open Source ChatGPT Clone
Open Source GPT Chat took another step forward with the release of the Dolly Large Language Model (DLL) created by the Databricks enterprise software company. The new ChatGPT clone is…
Identify Featured Snippet Opportunities – Next Level
Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already…
SEO for a New Website: 8 Important Steps
There’s no better time to make sure your website is SEO-friendly than when you’re building it. Here are all the steps you should take: It’s easy to overcomplicate the process…
Should You Invest In Twitter Blue Or Meta Verified?
Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available globally.…
WordPress WooCommerce Payments Plugin Vulnerability
Automattic, publishers of the WooCommerce plugin, announced the discovery and patch of a critical vulnerability in the WooCommerce Payments plugin. The vulnerability allows an attacker to gain Administrator level credentials…
How Do You Clean Up Content Without Effecting Rankings?
Today’s Ask An SEO question comes from Neethu, who asks: My website is almost 20 years old. There are lots of content. Many of them are not performing well. How…
Spy on Your Competitors 🕵️ (How Do You Do It?)
Understanding your competitors’ marketing activity is important if you want to beat them. But how exactly can you view and track their activities? It’s simple—you can use a tool like…
TikTok’s US Future Uncertain: CEO Faces Congress
During a five-hour congressional hearing, TikTok CEO Shou Zi Chew faced intense scrutiny from U.S. lawmakers about the social media platform’s connections to its Chinese parent company, ByteDance. Legislators from…
Optimize Your SEO Strategy For Maximum ROI With These 5 Tips
Wondering what improvements can you make to boost organic search results and increase ROI? If you want to be successful in SEO, even after large Google algorithm updates, be sure…
OpenAI Introduces Plugin Support For ChatGPT
OpenAI announced the introduction of plugin support for ChatGPT. This development aims to enhance the language model’s capabilities, allowing it to access up-to-date information, perform computations, and use third-party services.…
Mozilla Open Source AI To Challenge ChatGPT & Bard
Mozilla announced the founding of an open source initiative for developing AI that puts transparency, accountability and trustworthiness at the forefront of the open source AI products they will build…