Why Social Signals Matter for SEO (It’s Not a Ranking Factor)
Social signals are all the engagement metrics (e.g., the number of likes, shares, or comments) your content gets on social media. They generally reflect how visible and engaging your content…
5 Actionable Ways To Improve The ROI Of Your SEO Strategy
Search engine algorithms and rules are constantly changing – how can you keep your SEO strategy performing ahead of your competitors? How can you boost organic search results and increase…
7 Reasons Why Content Needs Amazing Images, Videos & Visuals
Humans are visual-oriented beings. We use five critical senses daily to solve problems and get through our daily lives, each of which helps humans significantly. But vision is responsible for…
Google Announces Internal Shakeup To Create Google DeepMind
Google and DeepMind announced the creation of a new group called Google DeepMind that will combine the infrastructure and research of two units within Alphabet in order to achieve faster…
Google Introduces New Crawler To Optimize Googlebot’s Performance
Google has recently introduced a new web crawler called “GoogleOther,” designed to alleviate strain on Googlebot, its primary search index crawler. The addition of this new crawler will ultimately help…
Google Bard’s Latest Update Boosts Creativity With More Drafts
To provide users a more diverse and creative experience, Google has released a new update for its artificial intelligence chatbot, Bard. The update aims to expand the variety of drafts…
Are ChatGPT, Bard and Dolly 2.0 Trained On Pirated Content?
Large Language Models (LLMs) like ChatGPT, Bard and even open source versions are trained on public Internet content. But there are also indications that popular AIs might also be trained…
How to Promote SEO For Company Growth
For SEO to be truly effective it needs to have impact across the breadth of a business. From product, to design, to engineering, to customer services – SEO can and…
How to Drive High-Quality Leads Using Product-Led Content
The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve. This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel. However,…
5 Ways AI Can Increase Ecommerce Sales & Profit
How can you get your ecommerce products directly in front of targeted, high-intent customers? Looking for the most successful ways to integrate Google Shopping into your marketing strategy to boost…
Google Updates Helpful Content Guidance, Streamlines Search Console Reports
Google is updating its guidance on creating helpful content by adding a section dedicated to page experience. The update aims to help site owners consider page experience more holistically during…
What’s Great and What’s Noise? Content Crafting Best Practices from Our Experts [Podcast]
Information Overload Be Gone: Expert Insights on Content Selection and Stress-Free News ConsumptionIn today’s world, we are bombarded with information from all sides. As a result, it can be hard…
17 States Involved In DOJ Lawsuit
A coalition of 17 states is taking on Google. The United States Department of Justice (DOJ) announced that the Attorneys General of Arizona, Illinois, Michigan, Minnesota, Nebraska, New Hampshire, North…
Google Search Console Launches “Subscribed Content” Report
Google is rolling out a new report in Search Console designed to aid publishers using the Reader Revenue Manager platform. The new rich results status report, dubbed “Subscribed Content,” will…
The role of page experience in creating helpful content | Google Search Central Blog | Google Developers
Wednesday, April 19, 2023 Helpful content generally offers a good page experience. That’s why today, we’ve added a section on page experience to our guidance on creating helpful content and…
What is Auto-GPT And Is Now The Time To Freak Out About AI?
Auto-GPT is a revolutionary technology that unleashes new abilities for ChatGPT, enabling it to complete tasks all by itself, creating it’s own prompts to get the job done. The buzz…
How ChatGPT Can Help SEO Professionals?
If you’re a search engine optimization (SEO) professional or artificial intelligence (AI) engineer, you must have heard of ChatGPT. It is an AI-powered chatbot that answers questions, summarizes text and…
New LinkedIn Features Empower Value-Based Job Searches
The ever-evolving employment landscape drives professionals to prioritize shared values when making career decisions. A recent study indicates that 90% of US participants think it’s crucial to work for a…
How To Use ChatGPT For Keyword Research
ChatGPT for keyword research does not replace traditional keyword research tools. And just like keyword research tools, you shouldn’t blindly rely on them alone to do your keyword research. Instead,…
3 Link Building Methods That Helped Pet Keen Grow to 3M Organic Traffic
In the past three years, we’ve grown Pet Keen from 0 to nearly 3 million organic visits per month. A big part of this success comes from backlinks. So in this…
7 Powerful On-Page SEO Tips For Small Teams In 2023
This post was sponsored by Shutterstock. The opinions expressed in this article are the sponsor’s own. High-quality media is a major component of your on-page SEO strategy. When you’re a…
We Studied 100 SaaS Twitter Profiles to Uncover Top Trends: Here’s What We Found
Every company on Twitter has the same features at its disposal to create a standout profile. Here are those features: But how many SaaS companies make use of them all?…
Setting New Customer Acquisition Goals
Google recently rolled out its newest goal type to advertisers: customer acquisition goals. The customer acquisition goal efficiently finds new customers through different Google Ads campaign types based on marketing…
Google Ads Update: Enhanced GA4 Conversion Imports
In a recent update, Google Ads improved how it imports web conversion data, allowing for more precise measurements and enhanced optimization. Google Ads now supports the import of fractional, cross-channel…
How to Create an SEO Strategy [+ Free Tools & Templates]
Starting as Moz’s SEO Director has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the…
YouTube Updates Policies On Eating Disorder-Related Content
In response to the complex relationship between mental health issues and online content, YouTube is updating its approach to videos depicting eating disorders. While YouTube has long removed content that…
Why Google Will Remain Samsung’s Default Search Engine
Reports emerged yesterday that Samsung is considering replacing Google with Bing as the default search provider on its devices. However, those concerns may be unwarranted. Samsung can’t drop Google as…
Top 10 Digital Marketing Trends 2023 Written By ChatGPT
When tasked to write an article on Digital Marketing Trends, I thought it needed a fresh approach to represent the changes we are experiencing from generative AI. So, in the…
Creating Content That Ranks: A Guide to SEO-Friendly Content Creation
The use of artificial intelligence (AI) content is on the rise. ChatGPT has disrupted a lot of businesses, and marketing and search engine optimization (SEO) is no different. The way…
Google Updates Product Structured Data Documentation
Google updated the developers documentation for the product structured data to add requirements that will make a site eligible to display product return policies in the in the merchant listing…