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The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages,…

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But…

Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting…

Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a…

Google Search Central updated their favicon documentation to recommend higher-resolution images, exceeding the previous minimum standard. Be aware of the changes described below, as they may impact how your site…

In a recent update to its Search Central documentation, Google has added specific guidelines for URL parameter formatting. The update brings parameter formatting recommendations from a faceted navigation blog post…

YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across longform, Shorts, and livestreams. YouTube now separates real-time views by Longform, Shorts, and Live content. Creators can…

Google’s Search Advocate, John Mueller, shared insights on diagnosing widespread crawling issues. This guidance was shared in response to a disruption reported by Adrian Schmidt on LinkedIn. Google’s crawler stopped…

Today’s Ask An SEO question comes from Mandeep, who is having trouble with indexing on their site. Mandeep asks: “We have redesigned a website and we had added a few…

Google’s John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects or complete DNS removal. Mueller recommends either keeping 301 redirects or removing the AMP subdomain entirely from…

Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about…

Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear…

Multi-site SEO is a complex but essential strategy for businesses managing multiple domains or subdomains. It’s not just about optimizing each site in isolation – it’s about creating a unified…

When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a…

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity.…

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor…

Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief…

Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and…

Google’s John Mueller answered a question on LinkedIn about the ideal content length for performing well on Google. Participants in the discussion pressed for specifics, raised concerns about being SERP-blocked…

Matt Mullenweg portrayed himself as a victim in his dispute with WP Engine, claiming in a tweet and blog post that they are ‘trying to curtail’ his free speech. Social…

SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over…

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many…

Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results.…

Google has announced the retirement of the sitelinks search box feature. This change, set to take effect on November 21, marks the end of a tool that has been part…