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Google Chrome Adds Visual Search, Tab Compare, & Smart History
Google has announced three features for its Chrome browser, which will roll out in the coming weeks. These additions, incorporating Google’s AI and Gemini models, offer new ways to interact…
Video Advertising Metrics & Brand Advertising With Greg Jarboe
Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part…
Moving From Strategy To Action
Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing:…
Should I Delete My GBP If I Am Selling My Product Nationwide?
This week’s Ask an SEO question is from Ursula, who asks: Should a small business with a local office (more workshop than sales office) and a Google Business Profile listing…
Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds
Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. AI Overviews appear in only 3.9% of trending news searches. Health-related queries are most likely…
What Are Google’s Core Topicality Systems?
Topicality in relation to search ranking algorithms has become of interest for SEO after a recent Google Search Off The Record podcast mentioned the existence of Core Topicality Systems as…
How to Find and Reclaim Lost Backlinks
Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning. Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’…
How People Search: Understanding User Intent
In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance). Since those days, Google…
Is Perplexity AI’s Revenue Share Plan Fair?
AI-powered answer engine Perplexity AI announced a revenue-sharing plan with publishers when their content is referenced, but there are few details on how smaller publishers will benefit. Some in the…
New Wix AI Tool Scales Content With Authenticity
Wix announced a suite of AI tools that can automatically create topics and article outlines for blog posts that maintain quality and authenticity, helping businesses overcome an important hurdle of…
Google Expands ‘About This Image’ To More Platforms
Google has announced the expansion of its “About this image” feature to additional platforms, including Circle to Search and Google Lens. This move gives people more access points to obtain…
AI Bots — Who is Blocking and Why?
I covered some of the potential arguments either way in my previous post, but the truth is that right now looking at how little traffic these models are driving, it’s…
PPC Strategies For Privacy-First World
The digital advertising landscape is constantly changing, and a recent announcement from Google has shifted things yet again. On July 22, 2024, Google made a surprising U-turn on its long-standing…
When Search Isn’t Search Anymore, But It is Still Search
If you talk to any paid search marketing old-timer (someone with 10+ years of experience) and ask them what has changed within the search industry, they will likely give you…
Search GPT – Can Search GPT Disrupt Google Search?
Despite initial concerns, Chat GPT has not replaced search. Q2 record earnings show Google Search does better than ever. That’s why OpenAI’s new search engine, Search GPT, makes only sense…
I Asked 26 Marketers for Their Best Marketing Books. Here’s What They Recommend
What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations:…
Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to Performance Max campaigns. New…
SEO Automation Tools: My 10 Favorites to Boost Productivity
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff…
AI Integration in Marketing: Strategic Insights For SEO & Agency Leaders
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of…
Buyer Intent Keywords Convert Better. Here’s How to Find Them
Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not…
How To AI-Ready Ad Creative In Search Ads
PPC ads are at the core of many marketers’ digital media mix, so it is critical to stay on top of new features and ad tech advancements. The hot topic…
Enterprise SEO Challenges & Mistakes You Need To Overcome
Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that navigating the corporate landscape is complex. You may know exactly…
Google Advises Caution With AI Generated Answers
Google’s Gary Illyes cautioned about the use of Large Language Models (LLMs), affirming the importance of checking authoritative sources before accepting any answers from an LLM. His answer was given…
Google Hints Lowering SEO Value Of Country Code Top-Level Domains
In a recent episode of Google’s Search Off The Record podcast, the company’s Search Relations team hinted at potential changes in how country-code top-level domains (ccTLDs) are valued for SEO.…
7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping
Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make…
Why WordPress 6.6.1 Was Flagged For Trojan Malware
Multiple user reports have surfaced warning that the latest version of WordPress is triggering trojan alerts and at least one person reported that a web host locked down a website…
What I Learned About Search From Listening to 2 Musicians
You cannot read an SEO blog without someone using the word “trust,” whether that’s trust signals, trusted sources, trust factors, or trusted content. But here’s the problem: the public has…
Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible
Getty Images announced an updated AI model for their image generator that generates images faster and with a higher quality. The changes benefit users of Generative AI by Getty Images…
Expert Strategies To Shape Success
Are your local SEO efforts yielding the results you expected? This is the perfect time to get a closer look at the strategies that drive real impact in local search…
Google May Rely Less On Hreflang, Shift To Auto Language Detection
In the latest episode of Google’s “Search Off The Record” podcast, a member of the Search Relations team suggested that Google may be moving towards automatically detecting language versions of…