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Google’s Updated Machine Learning Courses Build SEO Understanding
Google has updated its machine learning crash course with new videos and modules on large language models and automated machine learning. These courses are useful introductions to the technologies behind…
61% Of Cookies Enable Third-Party Tracking
HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance. The Almanac analyzes data from millions of sites to track trends in…
12 Low-Hanging Fruit SEO Tactics You Can Implement Today
Low-hanging fruit SEO opportunities can help you: Get your content indexed by Google ASAP Achieve maximum results with minimum effort Show clients fast progress to prevent churn Get buy-in for…
YouTube Ad Updates: Enhanced Shorts Monetization
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers…
How To Prepare for the Future of SEO: 17 Tips From Lily Ray
Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025 Source link
WordPress 6.7 Released – This Is Why It’s A Winner
WordPress has released version 6.7, codenamed Rollins. This update introduces better font controls, a new default theme, enhanced design tools for easier page creation, 65 accessibility improvements, and performance optimizations.…
4 Easy Steps To See How Google’s AIO Is Affecting Your SEO
SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI is affecting your traffic? Want to learn how to get into the…
Google Is Updating Its Customer Match Policy
Google sent out an update to its Customer Match policy to advertisers yesterday, going into effect in January 2025. Customer Match allows advertisers to use their first-party data to reach…
6 Insights From Millions of Queries
Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results, detecting real-time trends in Google’s AI Overview and organic search tied to the ongoing November 2024 Core algorithm…
Google Ad Manager Launches Curation Capabilities For Agencies
Just in – Google announces launch of new curation capability for agency advertisers. The updates in Google Ad Manager are designed to streamline workflow, reduce complexity, and drive efficiencies for…
How to Easily Land Local Links With Digital PR
Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did…
Google SERPs Without Favicons Is A Glitch
Last week, reports claimed Google was testing mobile search results without favicons or colors, eliminating any advantage conferred by a well optimized favicon. However, a Google representative confirmed this was…
The 50 Fastest-Growing AI Companies
We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI companies around. When we published our list of 50 trending tech startups, surprise surprise—AI companies…
Duplicate Content Doesn’t Impact Site Quality
Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical…
Coming Soon: An All-New Moz Local
If you’re an existing Moz Local customer, you may be wondering, “What does this mean for me?” We’ve got you covered. All existing customers will be automatically updated to the…
How To Avoid Search Budget Cannibalization For A Better Share Of Spend
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer:…
Digital Marketers See Schema Structured Data Shifting Beyond SEO
An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies…
WordPress Elementor Addons Vulnerability Affects 400k Sites
Wordfence issued an advisory on a vulnerability patched in the popular Happy Addons for Elementor plugin, installed on over 400,000 websites. The security flaw could allow attackers to upload malicious…
140 Social Sharing Sites That Boost SEO & Drive Traffic
Thankfully, every so often, a tool comes along that makes the complex world of search engine optimization a bit more manageable. Social bookmarking sites are one of these tools that…
Advanced Strategies And Pitfalls To Avoid
Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, promises to…
10 Ways to Work Your Brand Into AI Answers
LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses. In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search…
Google Rolls Out November 2024 Core Algorithm Update
Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems to enhance the quality of results. On X, Google states:…
4 Marketing Things I’m Doing Differently
Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact, I really loved the diversity—being held in Singapore, I was finally…
New Internet Rules Will Block AI Training Bots
New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training…
Why Great Marketing is Risky as Hell
Last year, we published a children’s book about SEO. We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we…
Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar]
Having a hard time increasing brand search volume and building a strong presence on SERPs, especially in a way that’s not consuming all of your precious time? Let’s face it:…
Accelerate Your SEO Knowledge: New Webinar From Moz
Look, I know it’s tempting to skip the foundational bits of a guide or a course, jump straight into SEO tools, and start implementing changes. After all, time is a…
PPC And Paid Media Budget Planning Tips for 2025
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC…
Getting Started In International SEO: A Quick Reference Guide
In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through…
Automattic Faces Irony Of New WPEngineTracker Protest Site
In an ironic twist to the ongoing dispute between Automattic and WP Engine, a newly published website on WPEngineTracker.com is displaying a protest message against CEO Matt Mullenweg. Copycat Domain…