What You Need To Know
YouTube is rolling out new contract terms for all channels that earn ad revenue, which creators must accept to remain in the YouTube Partner Program. All monetized channels will have…
Microsoft Reportedly Planning A $10 Billion Investment In OpenAI
Microsoft is reportedly making a big step to gain an advantage over its competitors by investing $10 billion in OpenAI, the developers of ChatGPT. OpenAI specializes in creating software that…
Top 100 Social Media Influencers Worldwide
Influencers have a huge footprint online. Even small influencers with a few thousand followers can provide brands with key opportunities to reach engaged audiences. It’s also valuable to research how…
How To Create A WordPress Ecommerce Website
WordPress is the most flexible platform for online sales available today. The open-source nature of WordPress ensures that it is a reliable platform that is not going to disappear one…
Move JavaScript Below HTML Headers
Google’s John Mueller suggests placing JavaScript code below the HTML header tag to ensure search crawlers can fully understand your website. Mueller shares this advice in a Reddit thread, where…
What Is Brand Positioning? Why Is It Important for Your Business?
If you injure your knee, do you ask for a bandage or a Band-Aid? One thing that successful companies like Coca-Cola and Band-Aid have in common is a solid brand…
Inside SEJ’s Four-Day Work Week Trial
In September, Search Engine Journal staff voted to approve a trial run of a four-day work week program! We’re running the program in partnership with 4 Day Week Global as…
What Is A Pillar Page? (How They Can Help Your SEO)
Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar…
Apple Ad Network Gives Marketers A New Opportunity
Apple’s ad network is making waves. Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store. Services…
Microsoft Exploring Use Of ChatGPT In Word, PowerPoint, Outlook
Microsoft is reportedly considering adding OpenAI’s ChatGPT technology to its popular office software, including Word, PowerPoint, and Outlook. Users of Microsoft 365, previously known as Office, may soon be able…
Advertisers React To Google’s ‘Remove Redundant Keywords’ Update
What way to ring in the new year with a fresh Google Ads update? On January 4, Google emailed advertisers who currently have the auto-applied suggestion “remove redundant keywords” enabled…
FAQ Schema: A Guide For Beginners
Using FAQ structured data can make virtually any website eligible to show up in Google with an enhanced listing, resulting in more search traffic. Implementing this structured data is relatively…
Look At The Past Before You Fear The New Year
Hello, my dear fellow search marketer, and welcome to 2023. It’s time to make some New Year’s resolutions, or at the very least, be prepared to make some changes for…
39 Inspiring Examples of Contact Us Pages
Most contact pages are designed with function in mind. They slap an email address, phone, and location on a plain background and call it a day. But basic contact pages…
6 Key Tips to Write Great Product Descriptions (With Examples)
If you own an e-commerce website, your product descriptions are a low-hanging fruit to help you make more sales. A great product description tells a story—the story of who your product…
Niche Site Ideas
Finding the perfect niche site idea can seem like an impossible task when you’re starting out. So I decided to do the hard work for you and share 10 niche…
Can You Work Faster & Smarter?
AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses. The increasing use of this new technology is…
30 Content Marketing Statistics You Should Know
Content continues to rule most marketing strategies, and there is evidence to support my assertion. Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re…
Google Answers How Long It Takes To Recover From Algorithmic Penalty
In a recent Google SEO office-hours Google answered the question as to how long it takes to recover from an algorithmic penalty that arose from content quality issues. Google’s new…
What It Is & How To Use It
Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial information about your target market…
Grammarly’s SEO Strategy: 11 Interesting Insights
Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages. If Grammarly bought this same traffic via Google…
ChatGPT’s Popularity Boosts OpenAI’s Value To $29 Billion
According to a report from The Wall Street Journal, research lab OpenAI, the developer of ChatGPT, is considering a tender offer that would value the company at around $29 billion.…
A Complete Guide to International SEO
One of the biggest challenges of international SEO is that search engines like Google often display different results to users in different countries. There are several signals that search…
Google Recommends Multiple Date Signals On Webpages
Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. After a mistake with dates in Google News that…
Best SEO Courses Online – Free & Paid Options
Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would you?…
What To Tweet: 24 Ideas For Inspiration
When building your brand’s reputation, you must consider how you want to present your business online. What you say and how you say it can impact how your brand is…
How To Increase Brand Loyalty Through Better SEO Strategies
Brand loyalty, simply put, is a customer’s willingness to continue to patronize a brand instead of turning to its competitors. Paying attention to brand loyalty is important because when it…
What Is A Pillar Page? (How They Can Help Your SEO)
Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar…
Long-tail vs. Short-tail Keywords: What’s the Difference?
The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that, long-tail keywords are generally…
10 Tips To Increase Productivity
Few brands, like Google, have become commonplace words in our everyday language. Slack is one of the other few that has been awarded this honor. While one teammate googles tips…