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How Will Google’s Antitrust Ruling Affect You?
So, how might this impact Google consumers in the broadest sense? At this scale, we don’t have much precedent. I’m old enough to remember both the Microsoft (2000) and AT&T…
How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
In part 1 of this guide, you learned the terminology used in the affiliate industry, what can add value and potentially cause a loss for your company, and how to…
Creating Value And Content Across Multiple City And Area Service Pages
For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a retail chain, or multiple…
Free WordPress AI Writing Assistant By Jetpack
Jetpack announced a free WordPress writing tool called Write Brief With AI that improves the clarity and conciseness of content. The AI writing assistant is based on an internal tool…
Google’s AI Now Chooses Your Local Ad Photos
Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature. Ginny Marvin, Google Ads Liaison, revealed that the company will now…
Reddit Considers Adding AI-Powered Search Results
During Reddit’s Q2 2024 earnings call, CEO Steve Huffman revealed the company is exploring implementing AI-powered search results on its platform. Though details remain limited, this feature could enhance content…
Why Google Trusts Big Brands (But Not You)
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s the easiest it’s ever…
Using AI Tools For Global Websites Operation And Management
Running and maintaining global websites is not an easy task. The good news is there are new AI tool solutions available that ease some of the work that goes into…
SEO Reporting Dashboards (For 3 Different Types of Websites)
Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So, what’s the best way to create one? The…
How to Easily Find Backlink Opportunities With Moz – Next Level
As with any task, you want to maximize your efforts and find the best opportunities. So, before we dive into link prospecting, we need to identify competitors to compare our…
What It Is, and How to Demonstrate It to Google
Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what…
How Google Helps Users Find Products Faster
Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main…
Maximizing Your SEO Investment: Tips For Outsourcing Effectively
Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your digital footprint and drive meaningful traffic to your site. But ensuring your…
Improve Your Site With The Latest Organic Traffic Benchmarks & Search Trends
How do you know if your website is doing as well as your competitors in search results? Join us on August 14 for a webinar that will reveal the latest…
OpenAI Scraps ChatGPT Watermarking Plans
OpenAI has decided against implementing text watermarking for ChatGPT-generated content despite having the technology ready for nearly a year. This decision, reported by The Wall Street Journal and confirmed in…
Google Found in Violation of Antitrust Law, Judge Rules
A federal judge has ruled that Google violated U.S. antitrust law by illegally maintaining monopolies in the markets for general search services and general search text advertising. Judge Amit P.…
Google’s Latest Tool Flags SEO Opportunities You’re Missing
Google unveils new Search Console feature offering personalized SEO recommendation to simplify website optimization. Google launched a new “recommendations” feature in Search Console. It provides personalized SEO suggestions based on…
Introducing recommendations in Google Search Console | Google Search Central Blog | Google for Developers
Monday, August 05, 2024 We are excited to announce Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their…
Step-By-Step Guide To Earning Your Google Ads Certification
Getting Google Ads Certified is a great way to demonstrate a baseline learning effort and level of exposure to PPC and managing Google Ads. Whether you’re coming out of school,…
Why Search (And The User) Is Still Important To SEO
Throughout every technological change, the one constant always seems to be people calling for the death of SEO and search engines. While pundits have been quick to call for the…
A Surprising Sales Killer, Study Finds
Research shows that name-dropping AI in marketing copy might backfire, lowering consumer trust and purchase intent. A WSU-led study published in the Journal of Hospitality Marketing & Management found that…
Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows
According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain…
Google Gives 5 SEO Insights On Google Trends
Google published a video that disclosed five insights about Google Trends that could be helpful for SEO, topic research and debugging issues with search rankings. The video was hosted by…
Directional Reporting in GA4 — Whiteboard Friday
All right, last question you’re gonna ask yourself, is this video helping to drive sales? I’m sure that you have been in the situation, like I have, where your boss,…
Google Search Algorithm Update Targeting Explicit Deepfakes
Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery. Google updated its algorithm to combat explicit deepfakes. Content removal…
Understanding & Optimizing Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to…
What Are Breadcrumbs & Why Do They Matter for SEO?
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only…
Google Confirms Robots.txt Can’t Prevent Unauthorized Access
Google’s Gary Illyes confirmed a common observation that robots.txt has limited control over unauthorized access by crawlers. Gary then offered an overview of access controls that all SEOs and website…
Google Introduces INP Improvement For Publisher Tag Ads Library
Google has released an update to its Publisher Tag Ads Library, introducing a new feature to improve Interaction to Next Paint (INP) scores. The update focuses on yielding during out-of-viewport…
Google Clarifies Autocomplete Functionality Amid User Concerns
Google’s Communications team recently took to X to clarify its Search Autocomplete feature following user complaints and misconceptions. Autocomplete’s Purpose & Functionality Addressing claims of search term censorship Google stated:…