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Why Connected TV Ads Are A Power Play For A Successful Ad Strategy
Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV (CTV) video ad opportunities alongside standard video and display ads. Both Google Ads…
8 PR Report Examples & Templates to Bookmark for Inspiration
At its core, a PR report is about presenting the impact of your hard work. While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and…
Google Analytics Adds New Segment Sharing Feature
Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users. Shared segments improve consistency…
16 Essential Paid SEO Tools That Are Worth the Money
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines…
What Can You Do About Google’s Helpful Content Update? — Whiteboard Friday
So just to quickly recap, what I found was sites that had lost in the September 2023 and March 2024 Helpful Content Updates, the last one was merged with a…
A Guide To Robots.txt: Best Practices For SEO
Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance.…
Google Warns Against Over-Reliance On SEO Tool Metrics
In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s…
Google Search Has A New Boss: Prabhakar Raghavan Steps Down
Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be stepping down from his current role. The news came on Thursday in…
7 Ecommerce Auditing Priorities for Black Friday 2024
This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the…
An Open Letter From The CEO Of Search Engine Journal
Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority…
What Links Should You Build For A Natural Backlink Profile?
This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a…
YouTube Introduces Changes Across Web, Mobile, and TV
YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface…
Bing Webmaster Tools Update: More Data, Recommendations, Copilot
Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes…
What Is Click-Through Rate & Why CTR Is Important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But…
The Google Travel Takeover And What It Means For SEO
Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the…
Google Just Completely Rebuilt Its Shopping Experience
Google’s online shopping experience just got a huge revamp in the United States. Just today, Google announced a major overhaul of its Shopping platform, built from the ground up using…
Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website…
Sign up for the New Moz Affiliate Program today!
Here at Moz, we’re always looking for ways to build our community of like-minded SEO enthusiasts who enjoy the constant challenge and evolution of the search marketing world. Between MozCon,…
Differentiation: Stand Out, Get Clicked
“Overoptimization can lead to undifferentiation,” as Rory Sutherland says. Over-reliance on SEO has left many businesses undifferentiated and vulnerable as Google has introduced more algorithms that reward user behavior. In…
25 Best Examples Of Effective FAQ Pages
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…
it’s a wrap | Google Search Central Blog | Google for Developers
Tuesday, October 15, 2024 Our first two Search Central Live events in Asia this year have been wrapped up and we finished looking back at what we’ve learned and what…
Google Explains How Cumulative Layout Shift (CLS) Is Measured
Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site.…
The 50 Best Bootstrapped Backlink Builders in 2024
We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re looking at bootstrapped SaaS companies that gained…
How SEO Can Capture Demand You Create Elsewhere
Generating demand is about making people want stuff they had no desire to buy before encountering your marketing. Sometimes, it’s a short-term play, like an ecommerce store creating buzz before…
When In Your Digital Marketing Journey Should You Start Doing Schema Markup
Schema Markup is a key SEO strategy for brands that want to stay competitive in this new world of search. Implementing robust Schema Markup can enable brands to improve their…
The Lord of The Links: Links of Power [Webinar]
Building high-quality links that drive traffic and boost your rankings can be a real challenge. But with the right guidance, you can create a successful link-building campaign that stands the…
How Marketers Can Reach Gen Z On Social Media
Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives.…
Google Shows 3 Ways To Boost Digital Marketing With Google Trends
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions…
Reddit Makes Game-Changing Updates to Keyword Targeting
In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh…
What The Google Antitrust Verdict Could Mean For The Future Of SEO
In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about how Google’s algorithm works…