Most search engine optimization (SEO) specialists aspire to reach no. 1 in Google rankings, but Google usually changes its design and algorithms to improve search appearances, making it difficult to keep the rollercoaster constant and keep the ranking.

Regarding SEO, risks like falling down the list on and disappearing from the top search engine results page (SERP) are always there. In every industry and business, ranking in the top 10 is critical to gaining more clicks and visibility for their organization.

Most, however, aren’t knowledgeable about what to do regarding SEO risk mitigation. They could use risk management software or something similar if it is a business risk, but if you want to rank at the top, its best to follow Google’s updates and features. So, to help get you started, here are some tips from experts.

Analyze Your Current Google Ranking

When improving your ranking, it is vital to know the website’s current status and where it stands in the list. This is also applicable to new websites.

Website Keyword Rank

Every industry has a set of keywords that they are focusing on to help rank sites. Check industry-specific keyword ranking and intensity to better understand how to monitor your competitors. A keyword ranking gives you more than just information on your domain’s performance. As well as learning how well your competitors rank for your target phrases, you will also find out how well you rank for these phrases. Furthermore, the data can also reveal what they’re doing to steal traffic.

Website Speed 

Site speed is an essential factor when it comes to Google ranking and user experience. A slow website has little chance of ranking well in search engines. In addition, it will be more difficult to convert and sell to new customers. When a website or page is slow to loaf, it doesn’t matter what your on-page SEO, meta description or title tags are; ranking it will be hard. To figure out how to improve your Google ranking, you should run your own site speed test.

Using Google’s PageSpeed Insights, you can get an in-depth understanding of your site, some issues you might be having and possible solutions to improve loading speed.

Assess your website’s health, speed and keyword ranks and intensity to plan a better strategy and improve rankings and SEO.

Consider Your Options in Advance

Future-proofing, Have you ever heard of it?

Future-proofing is to plan ahead and work for the future by anticipating potential opportunities for changes. In terms of SEO, this means anticipating changes that may affect your website’s success in the future – things such as ranking changes, etc. Ideally, you must consider future-proof methods for increasing your rankings or reducing their decline.

In contrast, predicting Google’s actions to improve the search engine and new updates is virtually impossible. Each day, Google comes up with recent changes and improvements. However, these updates usually occur without proper notification. That is why planning ahead of Google’s update is insuperable.

Despite this, you can’t predict Google updates. There is no way to really predict what a search engine will do next, but you can read the guides and subscribe to the newsletter for a better understanding.

Monitor Your Website’s Traffic

Understanding how Google’s algorithm updates affect your traffic numbers is important. Try monitoring your website traffic often to get the most insights from the ups and downs.

Analyze your recent history using Google Analytics or rank tracking software to identify any sharp spikes or drops in traffic. Then, identify the dates that those changes occurred and compare them with those of the most recent algorithm changes.

When you determine which updates have had the most impact, you’ll be ready to correct on-site issues you have been penalized for. Having identified which updates have affected your search numbers, read on to determine how to rectify them. Next, find out how changes in the Google algorithm will positively and negatively affect your website. In planning for future strategies and avoiding potential risks, looking at the negative aspect of any update will provide an advantage.

Focus on Mobile Experience

Almost all internet users use mobile phones for browsing and everything else, so Google has made a big push to ensure that sites provide excellent mobile experiences for their users. As a result, mobile-first ranking is now in effect, which means you’ll find your mobile site crawled more frequently than your desktop site when it comes to indexing.

Google’s recent news indicates that most pages are not adapted for this mobile-first world. In fact, 70 percent of pages have an average load time of about is 7 seconds for visual content above the fold, resulting in a 113 percent increase in bounce rates. The ideal load time should be 3 seconds or less on all your pages.

If you don’t know where to start and your site isn’t mobile-friendly, try this mobile-friendly test. Other improvements you can make to ensure that mobile and desktop content match include using the correct viewport configurations and only using mobile-friendly plugins. Moreover, be cautious when implementing intrusive interstitials. These are basically pop-up advertisements. It is preferable to have a small webpage and simple images rather than a large amount of content and many images. Typically, they block most or all of a page, resulting in a lousy user experience on both desktops and mobile devices.

Use Simple and Short but Meaningful Content

It is preferable to have a small webpage and simple images rather than a large amount of content and many images. All these details will confuse users and make it difficult for them to find the necessary information. The idea of authority is often associated with being extensive, comprehensive and at the intermediate level.

Keep them in mind that authority and authoritativeness could be about understanding what users want and providing it to them in the form they prefer. An authoritative explanation can sometimes be presented to visitors in an elementary way. So, instead of causing the bounce rate to increase, make your content interesting, simple and informative to attract users.

Remember This

There is no way to stop the rollercoaster, but there are methods and research that can help you achieve the top Google ranking. To do this, always keep your SEO strategies legitimate, which means that you should not violate Google’s SEO guidelines. Although you can raise your search engine rankings quickly with black hat SEO tactics, these are unethical and against search engine guidelines and your search engine rankings could be negatively affected if you use them long-term. As a result, focusing on attributes like trustworthiness and accuracy may be beneficial.





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By Margaret Blank

At the moment I am an expert-analyst in the field of search engine optimization, leading several projects and consulting on website optimization and promotion, I am actively involved in various thematic seminars and conferences.

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