Mobile devices have become the primary way businesses engage their audience, and companies that once offered custom website design services are now faced with the challenge of creating suitable websites for every device.
In addition to mobile phones, it also includes devices such as laptops, tablets and iPads. It’s a tough job that requires changing resolutions and visuals to fit each device’s screen to provide the best website experience possible. This is where responsive web design comes in.
You might be wondering what responsive web design is.
It’s a way of designing and coding websites that can offer an excellent viewing experience on all kinds of devices, from mobile to desktop. It’s designed to be easy to read and navigate the webpage without scrolling, resizing, or moving frequently. It allows your website to provide the same user experience regardless of the device the user is using.
You may be wondering why you need responsive web design. Here, in this blog post, we will discuss what a responsive website, its principles and seven important reasons why you should make sure your website design is responsive are.
What Is a Responsive Website?
In short, responsive web design allows your website structure to adjust to diverse screen dimensions. This flexibility is changeable and designed to replicate the website experience from large to small screens. This process is great and provides a better user experience on all screens.
Also, search engines prefer responsive websites over template-based ones. This also works better for search engine optimization (SEO) and more highlights the necessity for responsive web design. In addition, there are design agencies across the world that offer flexible and custom website design services.
The Principles of Responsive Website
Technically speaking, responsive web design is primarily based on three important principles:
Easy-Going Support
This enables you to use adjustable images that can be scaled for different screen resolutions and sizes.
Adaptable Grid
You can effectively resize your content to fit the screen using a method known as relative sizing. For example, rather than pixels, use CSS for images.
Media Requests
This CSS method allows websites to perceive changed devices and help adapt pages to different screens. For example, pages may be adjusted when different screen sizes are perceived.
Seven Important Reasons To Make Your Website Responsive
It Saves Time and Money
Tailoring your responsive website can reduce development time and cost. Responsive websites provide the sole platform for editing all your desktop and mobile websites. Desktop and mobile websites are now similar. Simply convert your desktop site to a responsive site. It offers a single authoring platform for different screen sizes, saving you a lot of money and time.
For example, instead of creating a responsive website, businesses decide to build another website for mobile devices or an expensive mobile app. Instead of designing another website for mobile users, you can simply choose a mobile responsive theme and work with one project and one URL. For example, creating a separate site for a desktop, Android, iOS, or another device can be very expensive. However, due to the responsive design, it is enough to create a single website.
It Helps Increase Search Engine Ranking
Responsive design allows you to manage your site using a series of hypertext links, reducing the time it takes to maintain your website. This lets you focus on link placement with a unified search engine optimization (SEO) strategy.
SEO campaigns can be time-consuming and expensive, but creating a responsive website allows you to focus all your efforts on one website and use unified strategies and tactics across different devices. Content is very important in SEO.
Posting quality content regularly improves your page’s position in search engine rankings. So, another benefit of responsive design is that fewer resources are wasted on low-level duplicated content on different sites. All you have to do is apply the content. Increase your chances and rank in search engines.
Moreover, Google recommends clearly displaying mobile-optimized, responsive websites in localized search results. This is undoubtedly important for retailers, e-tailers, and other new mobile applications.
It Reduces Bounce Rate
Bounce rate is a word that helps to analyze the percentage of visitors who visit a website and leave without navigating to other pages after viewing a homepage.
Tailoring your responsive website will reduce your website bounce rate and increase conversions. Responsive layouts improve the user experience and encourage visitors to spend more time on your website.
Responsive websites focus on your website’s appearance, impression and design so your visitors can spend more time on your website while enjoying the user interface (UI) and user experience (UX).
Conversations improve when your site includes a low bounce rate. This means repeat visitors, and spending more time on the page helps your site rank higher. Responsive websites compliantly adjust their layout to the user’s device. This means that this type of site can provide mobile users with better customer engagement and conversion rates.
It Offers Better User Experience
As already mentioned above, responsive design provides a better experience for users. For example, users don’t need to scale text or images on the screen. In its place, everything automatically adapts to your device’s screen. This makes it relaxed for users to read and navigate your website. Believe it or not, some stats over the internet show how responsive sites provide a great user experience.
As per Google Think Insights, when users land on a site using a mobile device but don’t immediately complete or view what they’re looking for, they’re 61 percent likely to leave and go to another site. Additionally, 48 percent of Google users say they feel that the company doesn’t care about their business if their website doesn’t work on mobile devices. In contrast, users are 67 percent more likely to purchase products or use services when they have a positive experience on the mobile site.
Manageable Layout
Responsive websites always use flexible layouts, adapt to several screen sizes and save time creating more than one layout for other screen sizes.
It is easy to learn compared to other web design methods. Responsive websites enable custom website design agencies to create a single platform where content can be displayed accurately on multiple devices to viewers, giving them flexibility and preserving the look and feel of the content. In addition, it improves accessibility by providing a platform for developers to edit all their desktop and mobile sites in one place. Those days are gone when designers and developers had to manage another company’s website.
Expand Audience Reach Across Mobile Devices
The driving force behind this progress is the growing popularity of the internet and the proliferation of web apps for mobile devices. Usually, users would be sent to device-specific sites (such as tablets and smartphones), but a responsive website means that a site can be executed on multiple devices.
With mobile device sales expected to surpass 100 million units this year, a responsive website has never been more important to those looking to optimize their online content. In fact, up to 40 percent of traffic to some sites comes from mobile devices, and a significant business needs to accommodate smaller screen sizes in an integrated design.
Faster Load Times
Visitors don’t spend much of their time checking your site’s content. For example, suppose a consumer looking for specific information visits a website for specific content, and the website takes longer than three seconds to respond. In that case, the visitor may become unsatisfied and want to move on to another website.
Responsive websites use modern technologies such as storing and vector visuals to help websites load content quickly, whereas dropping visitor misperception and making navigating faster and easier ensure customer satisfaction and improve UI and UX.
It Adapts to Old, Upcoming or New Devices
As responsive sites have flexible layouts, and templates can be resized to fit any screen size, allowing your website to display content correctly on any upcoming or new device. Responsive websites reduce your content and pages on all devices, adapt to all screen sizes and automatically adapt to future device screens.
It Increases Social Media Followers
The number of social media users is increasing day by day, and the majority of social media usage occurs on mobile devices. Sharing multiple social media links such as Facebook, Twitter, Instagram and others can help you get more traffic and grow your user base. Also, solid social media marketing requires a responsive website. A responsive website is imminent. Users expect smooth, hassle-free operation. If you want users to return to your website, you must build a responsive website for your business.
Conclusion
Responsive websites keep you ahead of your game. As the demand for mobile internet and rich media applications grows rapidly, several important issues need to be addressed—the abovementioned benefits, combined with a unified design approach, that benefit all business owners.