Google Unveils New Ads Manager Tools For Video Ads
We all know how important it is to deliver the right message at the right time, to the right customer. When Google introduced Video Ads, this was a way to…
The Global Search Central Virtual Unconference 2022 is a wrap! | Google Search Central Blog | Google Developers
Monday, May 23, 2022 The Search Central Virtual Unconference 2022 took place on April 27 this year. This is the third event of this kind. With over 450 registrants, it’s…
Broken Link Building: The Complete Guide
Broken link building is one of the most popular link-building tactics around. It’s the fifth most widely used tactic according to Aira’s annual state of link building report, which crowdsources…
5 Times You Absolutely Must Hire An SEO Pro
There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you may have web developers,…
The Top 10 Social Media Sites & Platforms 2022
Social media is a pillar of many people’s daily lives. The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. That’s…
How Data Is Reshaping The SEO & Digital Marketer’s Landscape
There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and…
The Definitive Guide To Podcast Intros
Podcast intros are an important quality of a successful podcast. The right intro sets the podcast on a path to success. These seven tips will help your podcast build an…
How A Solid Content Strategy Can Empower Your Team [Podcast]
SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy. Amanda will be overseeing the entire editorial…
Using SEO Advertising To Help Grow Your Business
Thanks to technology, businesses all around the world can take advantage of accessing billions of people online rather than just their local crowd. But even if you were to just…
Avoid These 6 Common Google News Optimization Mistakes
Google News has been around for two decades. And now more than ever, the internet is many people’s primary news source. Gone are the days of buying a newspaper in…
5 Tips To Capture Last Minute Ecommerce Sales
Gift giving is like targeting in digital marketing. You’re attempting to “message map” the perfect gift based on what you know about the person while sticking to an agreed-upon budget.…
7 Ways To Tweak Your Content For Better SEO
Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is…
Branded Search vs. Non-Branded Search: What’s the Difference?
Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries…
Search Engine Journal Promotes Miranda Miller To Senior Managing Editor
It is with tremendous pride and excitement that I announce the promotion of Miranda Miller, an editorial and content strategy champion, to Senior Managing Editor. While this promotion actually happened…
Next Search Intent — Whiteboard Friday
Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is…
What Is Personal Branding & 4 Reasons Why It’s Important
If you are reading this article, it is almost certain that you have been bombarded with the term personal branding and its relevance in the world of business. You may…
6 JavaScript Optimization Tips From Google
In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. Kent identifies common performance problems caused by…
What It Is & How It Works
Canonicalization is the process that search engines use to determine the main version of a page. That is the page that will be indexed and shown to users. The chosen…
Using The Jobs To Be Done (JTBD) Framework For SEO Content
The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing. JTBD has existed in…
Google Launches Tool For Practicing Job Interviews
Google has launched Interview Warmup, a new tool that uses artificial intelligence to help people prepare for job interviews. Part of the Grow with Google and Career Certification initiatives, it…
TikTok Launches Creator-Crediting Feature
TikTok is adding a new feature that will allow users to credit video creators and trend originators. By allowing users to tag, mention and credit a video in posts, it…
How To Optimize YouTube Videos To Help Ukraine
Back on Feb. 11, 2022, the marketing team at SE Ranking, then located in Kyiv, Ukraine, invited me to give an online presentation about my Search Engine Journal article entitled,…
A Small Business Owner’s Guide to Local SEO
Small business owners need recognition and support from their local community to make a profit and thrive. However, traditional marketing methods such as flyers or word-of-mouth marketing can only do…
Everything You Need To Know
Imagine you’re researching for a blog post. You find a fantastic image that adds a lot of depth to your content. The problem is, that the site where you found…
8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools)
If done correctly, infographics are a great visual to grab the readers’ attention while effectively communicating key points you want them to focus on within your content. There are numerous…
110 Top SEO Tools That Are 100% Free
SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high…
Google Criticizes Canada’s Proposed “Link Tax”
Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. Canada’s proposed Online News Act…
Facebook’s Most Widely Viewed Links Dominated By Spam
Meta released its latest widely viewed content report showing what the most popular posts were for the second half of 2021. In addition, the report includes statistics about content that…
Creating SMART SEO Goals For Your Enterprise Business
A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless…
TikTok Launches Branded Mission, A New Way To Crowdsource Creative
On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource…