What Is Ad Rank & 3 Ways To Improve It Without Spending More
The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While…
Writing for Search Engines: Optimize for Robots or People?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google processes more than 8.5 billion…
LinkedIn Launching Free Tool For B2B Professionals
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn…
Is There Ranking Power In Keyword Domains?
Domain names with keywords in them are considered valuable for a variety of reasons, including a long-standing idea that they might be directly or indirectly helpful for ranking purposes. Choosing…
SEM vs. SEO: What’s The Difference?
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it…
SEO Bright Now: May 5, 2022
What percentage of search clicks do you think goes to websites featured in snippets? According to one study, the answer is 35.1%. Whichever way you look at it, that’s a…
SEO Bright Now: May 20, 2022
Despite a lack of major news stories, it’s been an interesting two weeks in search, largely due to a myriad of small updates and announcements. Google also made a few…
4 Of The Best Tactics
The real estate market is more competitive than ever. And smart realtors need a way to stand out from the crowd. But, the days of throwing up a billboard with…
Meta Reportedly Developing Privacy-Friendly Ad Options
Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. Rather than relying on personal…
12 Essential On-Page SEO Factors You Need To Know
Did you ever play Tetris? If so, you probably remember how there was no real way to “beat” the game. It basically just got faster and faster with every level.…
Google Ad Manager Gets 8 Updates
Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. In addition, Google shares information about four…
Query Relaxation And Scoping As Part Of Semantic Search
The right search query is a Goldilocks-style effort: Not too specific that you get no results, and not too broad that you get too many. Semantic search, meanwhile, is all…
The 7 Best Landing Page Builders For 2022
Creating measurable leads is essential for driving sales. But you cannot drive sales if your landing pages don’t convert. Landing pages play a crucial role in segmenting, iterating, and ultimately…
How to Create an SEO-Friendly Website: The Complete Checklist
An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website is the intersection of…
SaaS Homepage SEO: Keywords, Linking & More
Start-up SaaS websites typically consist of the home page and maybe a handful of supporting pages – neither of which offer any SEO value. A good SaaS homepage will drive…
7 Ways To Use Email To Boost Organic Traffic
It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the…
21 Must-Have Features For Ecommerce Sites
Are you creating a new ecommerce store for your business or looking for ways to improve the functionality of your current store? Creating an ecommerce experience that is sure to…
Fixing Google Search Console’s Coverage Report ‘Excluded Pages’
Google Search Console lets you look at your website through Google’s eyes. You get information about the performance of your website and details about page experience, security issues, crawling, or…
6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong
Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However, even though Facebook is…
Google May 2022 Core Update Complete
Google confirms the core algorithm update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. The announcement of the…
Top 17 Enterprise SEO Metrics To Inform Your Reporting
Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the…
12 Essential SEO Data Points For Any Website
Optimizing a website according to best practices is a starting point. Once a site is published, out the door comes the next process of monitoring performance and improving based on…
Try These Tools & Methods For Exporting Google Search Results To Excel
Extracting the search results into a spreadsheet is a seemingly straightforward thing. However, because of limitations on automated queries placed by Google and other search engines, it can become prohibitive…
Google Expands Verification Requirement For Finance Ads
Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services. Verification adds an extra layer of…
A Complete Guide To Local Markup & Rich Results
How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing…
Google’s Criticisms Against Tech Antitrust Bill
Google is arguing that a bill proposed by U.S. Congress has the potential to compromise users’ safety, and damage such products as Search and Maps. Known as the American Innovation…
Yoast On Why It’s Adopting IndexNow Protocol
After originally dismissing Microsoft’s open-source IndexNow search engine indexing protocol, Yoast has reversed course and indicated they will now support it. In a conversation with Search Engine Journal, founder Joost…
How to Earn Topical Authority in 2022 and Beyond
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As is often the case with…
LinkedIn Expands Audio Events To All Users
LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. Audio-only live events are LinkedIn’s answer to…
Training & Professional Development Tips For Remote-First SEO Teams
People management is critical to the success of your remote-first SEO team. You may never meet in person, and many of the verbal and visual cues inherent to working in…