Ready for S’more? The MozCon 2022 Day Two Recap
Day two of Camp MozCon was everything we expected it to be: more networking, more marshmallows, and more brilliant presentations from the top minds in the industry. Speakers covered the…
Must Have Plugins for a WordPress Website
WordPress is a popular content management system (CMS) used by millions of website owners. The plugins available for WordPress make it a compelling platform, and many website owners find that…
Does The CMS Matter For Search Rankings?
Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. This question is addressed in the latest installment…
A Comprehensive Checklist for Conducting a Content Audit
Conducting a content audit can be a challenging and arduous process. However, identifying the problems with your website’s existing content can help you improve future content creation and help you…
YouTube Answers Questions About Community Guidelines Appeals
YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. A product manager at YouTube clears up misunderstandings about who reviews an appeal,…
The Top 8 Heatmap Software Options Compared
Knowing how visitors are engaging with your website can provide your brand with invaluable insights. Are users finding what they’re looking for right away? Where and what are they clicking?…
WordPress 6.0.1 Maintenance Update Released With Multiple Bug Fixes
WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally. WordPress 6.0.1 Maintenance Release WordPress periodically releases…
Welcome, Happy Campers! The MozCon 2022 Day One Recap
Today, after three years, we gathered some of our best friends in the industry to kick off the biggest SEO party of the year in Seattle. That’s right, Camp MozCon…
Free Google AI Image Analysis Tool
Google offers an AI image classification tool that analyzes images to classify the content and assign labels to them. The tool is intended as a demonstration of Google Vision, which…
Will Linking To HTTP Pages Impact SEO?
Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to…
Mobile Speed: Why It Matters in SEO and Customer Retention
The purpose of a search engine is to help you find what you are looking for and serve the best content that applies to your needs. Google has been catching…
10 Best Sitemap Generators For Faster, More Productive Crawls
Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content. It’s not guaranteed…
What’s the Impact So Far?
Google releases one or two changes to its algorithms daily; most of them are not noticeable. And a few times a year, Google will officially announce a “core update.” A…
5 Simple E-commerce Link Building Tactics
Link building for e-commerce sites is hard. There just aren’t that many obvious opportunities to get links to product and category pages. But luckily, there are some. And there are…
Increase Your Visibility With Real Estate Content Marketing [Ebook]
Almost every real estate purchase begins online. But the journey from browsing to buying is long, difficult, and emotional. Content is your key to staying at the top of potential…
Google Search Console Video Indexing Report Now Available
Google is adding a new report to Search Console that will help you understand how your videos perform in search results. Previewed in May at Google I/O, the Video Indexing…
Twitter Now Lets You Remove Unwanted Mentions
Twitter allows people to untag themselves from tweets with a new feature called unmentioning. Unmentioning allows people to remove themselves from a conversation they don’t want to be associated with.…
Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit
According to the Wall Street Journal, Google has proposed separating parts of its ad-tech business to prevent an antitrust lawsuit by the U.S. Justice Department. Google proposes restructuring the company’s…
Any Risk In Deleting A Disavow File?
Google’s John Mueller answered whether it’s okay to delete a disavow file since Google is so good at not counting the average junk links that sites acquire typically, through no…
Announcing the new Search Console Video index report | Google Search Central Blog | Google Developers
Monday, July 11, 2022 Video creation and consumption on the web continues to grow, and Google Search indexes videos from millions of different sites, so people can easily discover and…
10 Of The Best Social Media Marketing Strategies For Hotels
There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts.…
The 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now
There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel…
8 Ways To End Silo Mentality & Increase Business Agility [Webinar]
Do the teams within your company effectively communicate when it comes to SEO? Does it seem as if they are working on their own island? As the digital landscape continues…
15 Project Management Tools For SEO Professionals
Search engine optimization is complex. Between changes to search algorithms, new keywords, and strategic changes made by competitors, the field is in a constant state of flux. If you’re like…
Google Analytics 4 – Everything You Need To Know
Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023…
Where We Are Today With Google’s Mobile-First Index
Okay, so it’s been a few years now since Google announced the mobile-first index. Most sites have been moved over to Google’s mobile-first index and it’s no longer a “hot”…
13 Must-Have Elements Of An Exceptional Blog Post
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t…
Twitter Buyout Uncertain As Elon Musk Pulls Out Of Deal
Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission (SEC) submitted on Friday. Musk’s…
Drive Online Sales With These 5 Search Optimizations
Remember when you had to leave the house to go shopping? What a hassle that was. But then, way back in 1982, Boston Computer Exchange was launched as the first…
The 11 Best Image Search Engines
These days, image search engines are more advanced than ever. No matter what kind of image you want to find, chances are, with the right keywords, search filters, and tools,…