SEO news from around the world
September 2022 was one of the most turbulent months of recent times for news publishers. The month started with the Helpful Content Update, which targeted low-quality, unhelpful content. That was…
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. Google’s year-over-year (YOY) revenue growth is…
It may sound like something out of a “Black Mirror” episode. Still, advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond…
Every day, 8.5 billion searches take place on Google, making it the largest player in the search engine market. Imagine the insights you could get from such a large dataset!…
Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant. To find a solution to…
SEO is essential to marketing any event, gig, or conference to help people find it when they search online. SEO for events is quite specific. But it’s no rocket science…
Your website needs traffic – the more, the better. And to do that, you need to be ranked highly in search engine results. How do you do that? With search…
See Your Site Load Through Your Visitor’s Eyes Get a good idea of what your visitors are actually experiencing when they visit your website. Notice anything loading slowly or out…
Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. Initially launched in three countries, Campaign Planner estimates…
Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have markedly different interests than in years past. This information is reportedly…
Two Googlers discussed the use of stock photography in a recent Search Off the Record podcast, where they explored the relative benefits and downsides of the practice. There are many…
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. A tool from Meta called Brand Rights Protection is…
In this age of online reviews, your brand’s reputation is paramount. Before visiting a business, 63.6% of consumers check Google reviews. And 35% of people ranked “trust in brand” as…
Every online retailer lures visitors to the website in different ways. Some send targeted emails and encourage subscribers to check new arrivals or bestsellers. Others activate social media marketing and…
In this technological and digital age, we’ve seen a rise in the importance of expanding the computer science workforce. With the demand for skill sets, such as machine learning and…
Today’s Ask An SEO question comes from Daniela in the U.K., who asks: What is best for SEO? I want to give more information about a certain aspect of my…
We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that number…
Google’s October SEO office-hours answered whether it was okay to use automatically translated content that has been reviewed by a human and subjected to only minor editing changes. Google SEO-Office…
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The six new tools and features available…
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The new “Music Mood Lineups” placement is designed…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Stanley Zimny I like…
In the United States, search interest in the “Super Bowl” spikes every January, so Americans can be forgiven for mistakenly thinking that it represents the biggest sporting event for “football…
This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. “This has been a dream of mine for so many years, to do an…
AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is a creation of Google, which has led to claims it gives pages a…
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…
What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to…
If you think simply building as many links as you can is enough to succeed online, think again. Link volume and link authority are not the only factors that affect…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The level of trust users have…
Google’s Lizzi Sassman and John Mueller discussed the importance of image filenames in a recent Search Off the Record podcast and at one point discussed a major mistake when it…
If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your…